Most efficient form of online promotion for your business. Street View Trusted (former Google Business Photos) is fully integrated with other Google services – browser, Google Maps and Google+. Improve your visibility!

1. GOOGLE STREET VIEW TRUSTED
Virtual tour

2. Most efficient form of
online promotion for
your business
Low cost – great
effects
Extend your reach
STREET VIEW TRUSTED
Virtual tour
Street View Trusted (former
Google Business Photos) is
fully integrated with other
Google services – browser,
Google Maps and Google+
Improve your visibility

3. Google Street View
Trusted
Google Street View Trusted (virtual tour) – new Google service using the same
photography technique used in Google Street View in order to offer 360˚ interactive
panoramas inside businesses.

4. Google Street View Trusted
Once the virtual tour is published by Google, the link to the tour is displayed directly on
the search results page, on Google Maps, Google+ local page and even on your website
or Facebook page of your business.
Interactive panoramas are a excellent form of introducing customers to your business by
showing indoors and using dynamic presentations.
360˚ interactive panoramas transformed into a virtual tour gives an illusion of being
inside the business. Thanks to it, your customers can see and explore your place. A user
visiting a business published virtual tour can navigate inside the business in the same
way a user of Google Street View can navigate roads, streets and highways.
The Virtual Tour seen by potential customers means more guests at your restaurant,
shop, servicing station or hotel. This solution will make your business considered as
more trustworthy and by extension – it means more customers and earnings.

5. Extended visibility
Invite your customers to your place by showing them photos of your spot on
Google Street View, Google browser and Google Maps.

6. Extended visibility
GOOGLE BROWSER
Your Google business listing is your company’s
most visible asset. Improve your presence with
Street View content.
SHOWCASE - CHECK THE VIRTUAL TOUR

7. Extended visibility
GOOGLE BROWSER
Better positiong and a attractive
presentation of your business on the Google
search results page:
1. The Google My Business data will show
up on the search results page on a high
and highlited position.
2. Your company’s business card will
present photos of your spot, which are
part of our service.
3. Google My Business presents current
localisation of your business at Google
Maps.
4. The „See Inside” hyperlink will invite
potential customers to see panoramas
and take a virtual tour.
ACCESS TO YOUR SPOT’S INDOORS DIRECTLY
FROM THE GOOGLE BROWSER BY CLICKING „SEE
INSIDE”
2
1
3
4

8. Extended visibility
GOOGLE MAPS
SHOWCASE - CHECK THE VIRTUAL TOUR
Show the best side of your place! If potential
customers are searching for your business by
Google, you will make a great first impression by
showing them your spot.

9. Extended visibility
GOOGLE MAPS
Besides good positioning on the search results
page, Google My Business data is also
available on Google
1. High quality photos
2. „Directions” button – GPS navigation at
your customer’s smartphone will show them
the way to your business
3. „See inside” hyperlink forwarding to the
virtual tour
4. Hyperlink to Google Street View
5. Hyperlink to high quality photos presenting
the best sides of your place
6. Localisation marker on Google Maps.
ACCESS TO YOUR SPOT’S INDOORS DIRECTLY FROM GOOGLE
MAPS BY CLICKING „SEE INSIDE”
543
2
6

10. Extended visibility
YOUR HOMEPAGE
You can implement Google Street View Trusted virtual tour into your
homepage and decide from where your customer would start the „walk”.
We provide you a code for setting the virtual tour directly on your company’s
www.

11. Extended visibility
CONNECTION WITH STREET
VIEW
If your street is available on Street View, we can attach a virtual tour of your place to this service.
Thanks to this solution your customers could come around to your spot while virtually sightseeing.

12. Extended visibility
ON ANY COMPUTER, SMARTPHONE OR TABLET
Thanks to Street View Trusted virtual tour you can get maximum visibility on
notebooks, tablets or smartphones – and your advertising will be efficient.
You can also get a large amount of new customers, who would fing your place by
using GPS on their phones, seeking for a restaurant, shop, servicing station or
hotel.

13. Get consumer’s trust
Choosing the right restaurant, cafe or hotel is often a complicated decision. Build
consumer trust in your business with a high–quality, third–party–produced virtual tour
that lets people experience your location before they arrive. These immersive, virtual
experiences inspire greater confidence among prospective guests and patrons.

14. Get consumer’s trust
VIRTUAL TOURS HELP DOUBLE INTEREST IN
BUSINESS LISTINGS
Those who view a listing with a
virtual tour are twice as likely to
be interested in booking a
reservation there. And among 18-
34 year-olds in particular,
prospects are 130% more likely to
book based on a tour.

15. Get consumer’s trust
TWO OUT OF THREE PEOPLE WANT MORE
VIRTUAL TOURS
Among people surveyed, 67% want more
business listings to have virtual tours. Of
the remainder, 26% were indifferent, and
7% stated that more virtual tours were
unnecessary.

16. Get consumer’s trust
GOOGLE IS #1 FOR LOCAL SEARCH
When searching for restaurants and hotels
online, 62% of people use Google.

17. Get consumer’s trust
STUDY DETAILS
Quantitative market research was conducted in July 2015 by an independent market
research firm to understand the impact of virtual tours on increasing consumers’
interest in local businesses (specifically in booking a reservation at a hotel or
restaurant).
An online survey was conducted with consumers who had searched online for a restaurant or hotel within
the previous 30 days (using any device).
A total sample of 1201 respondents was collected between July 21st and August 2nd, 2015.
Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to
include basic info, photos and/or a virtual tour (the same media were used to create each version).
Respondents were asked to view one of the different versions for each business (in a randomized order).
Each respondent viewed:
1 hotel listing + 1 restaurant listing; and
1 listing with a virtual tour + 1 listing without a virtual tour.
Note: Presentation of alternate listings were randomized evenly and consistently throughout field.
After viewing each listing, respondents were instructed to rate their interest in booking a reservation.
Ratings for alternate listings (with a tour versus without) were aggregated to understand impact of
virtual tours on interest in the featured business.

18. Get consumer’s trust
STATISTICS
97% of searches in Poland are done by Google browser
81% of customers seeking for local services, products or businesses start or finish
searches on Google Maps browser.
62% of users pays more attention to the search results with photos
84% of those users choose the servicing station/company after analysing the photos
68% of smartphones owners have Google Maps app installed. Today, this is themost
popular app in the world.
1,177,000,000 – this is an approximate amount of Google browser users
181,132,000,000 – this is approximate amount of queries per month on Google
browser
Statistics from 2013

19. The benefits of having
Google Street View
Trusted

20. benefits
Your business will be visually highlighted on Google
thanks to Google My Business data presented on search results page, Google Maps and
Google+ local page. With Google Street View, your customers can walk around,
explore, and interact with your business like never before.
You don’t have to set a hompage for every localisation of your
You can easily set the virtual tour on homepage or on your Facebook page thanks to
the HTML code. But you don’t have to own a www to benefit from Google Street View
Trusted service.
Additional promotion od your business thanks to high quality
The tours are professionally produced and you get a selection of point of
interest photos – which you can use however you want. The tours are hosted
free of charge on Google’s servers and there are no ongoing costs. Photos
and panoramas can be also showed on your Google+ local page or in your
social media channels&profiles.

21. benefits
Access for your company’s photos directly from Google
Potential clients can visit your place from the search results page thanks to
Google My Business data with photos and hyperlink to the virtual tour.
Extended visibility – everyone can visit you you easily
Every user from every country can see your place and decide, if it is worth
checking.
Virtual tour on your www and FB pageFacebook-u
Extend your reach by publishing virtual tour on Facebook or your company’s
homepage.
Great visibility on Google Maps
Virtual tour will be published on Google Maps and connected with Google Street View at
your current address

22. Our case studies

23. Case studies
Our Street View Trusted projects -
examples:
SieJe – health-food products deli (large
shop)
TAKE A VIRTUAL
TOUR
SieJe – health-food products deli (small shop)
TAKE A VIRTUAL TOUR

24. Our Street View Trusted projects -
examples:
iVelo – bike shopKolarski.eu – bike shop
Case studies
TAKE A VIRTUAL
TOUR
TAKE A VIRTUAL
TOUR

25. Afro Styl – hairdresser’s
saloon
Case studies
Our Street View Trusted projects -
examples:
TAKE A VIRTUAL
TOUR

26. Request a photo shoot
Trusted photographers and agencies are certified by Google. Contact with us!

27. Request a photo shoot
Trusted photographer certified by Google
All Trusted photographers and agencies meet strict quality and quantity requirements to be
certified under — and remain in — the Trusted program.
Trusted photographer is a member of Google Street View | Trusted Rekomendowany
Fotograf Google uczestniczy w programie Google Street View | Trusted program.
This authorized photographer has the permission to publish virtual tours on Google Maps
and can cooperate with every company.
THE NEXT STEP – as an agency recommended by Google – works in the all regions of
Poland.
Hosting of images and tour is free, and all copyrighta of images is owned by the client.

28. Request a photo shoot
STEP 1
CONTACT US
Contact us to arrange an
appointment with our Street
View Trusted photographer at
your place.
STEP 2
MAKE AN
APPOINTMENT
STEP 3
WAIT
Choose the best date for an
appointment after the
evaluation of our offer for you.
The Street View Trusted
Photographer will take care of
every task applying to the
agreement, photoshoot and
publishing of the virtual tour.
CONTACT US

29. Request a photo shoot
VIRTUAL TOURS
PRICING
If you are interested in our offer on a virtual tour of your
business, write or call us to get several options and the best
solution for you.
Every virtual tour is priced individually, because of differencies
between space, decorts and the amount of rooms.
WYŚLI ZAPYTANIE

30. THE NEXT STEP Al. Wilanowska 95/7, 02-765 Warszawa
aleks@thenextstep.pl
+48 602 11 88 66
Aleks Grynis