GreenRope Case Study Highlights 3 SMB Successes with 205% Growth and 80% Savings
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This document provides information on three clients that used GreenRope software. The first client, Sonoran Desert Institute, saw 205% growth over two years with no increase in staff using GreenRope's lead management and communications tools. The second client, Shindy Media, switched from Pardot to GreenRope and saved 80%. The third client, Stringcan, saw 208% growth in eight months after switching from Microsoft CRM and became a GreenRope vendor partner due to their success.
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GreenRope Case Study Highlights 3 SMB Successes with 205% Growth and 80% Savings
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- 5. Client: Sonoran Desert Institute Profile: Small Business Owner Business: Lead Management, Admissions Communications Success: Growth +205% in 2 years - No change in staff, many remote They Say… “We couldn’t do this without GreenRope!”
- 6. Client: Shindy Media, Zuza Profile: Marketing Professional Key Selling Points: • Automatic Research • Easy Personalization ® Success: Switched from Pardot, SAVED 80% They Say… “GreenRope has delivered.”
- 7. Client: Stringcan Business: Enterprise Level Key Selling Point: • Switched from MS CRM Success: GROWTH +208% in 8 months They Say… “We love GreenRope so much, we became a VAR!”
- 8. “To be the go-to platform that powers the success of the world’s small and mid-sized businesses.”
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- 16. Email marketing Drip campaigns Lead capture forms Website analytics SMS TXT in/out In- and outbound calls Events with registration and payment Project management Wiki Media library Video tracking Support ticketing Social collaboration Affiliate management Contact management CRM activities Opportunities Unlimited custom fields Custom contact layout Realtime activity feeds Lead scoring (demographic, activity) Predictive analytics Social media data Automatic research Workflows CMS for landing pages, microsites, storefronts, membership
- 17. 5k contacts: $169/month, $249 setup $379/month, $999 setup Unlimited users 5 users, each email “From” is a user Activity & Demographic Scoring Scoring reports don’t work, activity scoring does not decay Adaptive predictive analytics No predictive analytics Full email marketing suite Basic emailing only (no A/B tests, no dynamic content) Surveys included Only basic lead capture forms Event management, projects, wiki N/A Ticketing, blog tools, SMS N/A Ombud score: 87% MA, 85% SFA 34% MA, 23% SFA
Notes de l'éditeur
- Everyone talks about CRM failure rates, how unhappy they are – we believe we can fix that, and we ARE fixing that every day What defines success? Happiness. Two-way relationships. Growth. Our vision for our clients matches our own. GreenRope means…
- Only small business understands small business and can pivot like small business Understanding only comes from listening, which leads to learning Learning creates a culture of serving
- Cliché… but… we break down walls Between business departments (e.g., sales & marketing & ops) - Between customer and client
- SDI is a small online university who needed to run more efficiently
- SDI is a small online university who needed to run more efficiently
- SDI is a small online university who needed to run more efficiently
- This is our vision, where we want to go, organic growth / no VC We want to make a difference in the way people do business Different generations, different business models, different ideologies – united under GreenRope’s flexible, powerful platform
- #247 in Inc 500, 12-18 employees in last 12 months, 27 languages, in 20 countries All managed using GreenRope 40-45% conversion rate from trial
- Not vertical
- SDI is a small online university who needed to run more efficiently
- SDI is a small online university who needed to run more efficiently
- Many niche players, SMB need to do the integration work
- Support, add-on services, level of integration, company culture, etc. Agility
- Support, add-on services, level of integration, company culture, etc.
- Why we save companies >90% TCO
- We are able to pivot and better serve clients directly “I used Infusionsoft for years and changed to Greenrope. For me, Greenrope is a much more intuitive platform – much better customer service – more affordable – they even help you integrate all of your data into their platform. I was with Infusionsoft for years – I found they changed over time and it became more and more difficult to work with them. I find Infusionsoft clunky compared to other platforms out there – I’m very happy with Greenrope.”