Bci italia digital marketing services

Ocere (former Zeno International) & BCI Italia
Digital Marketing Services
Corso Cairoli, 96 27100 Pavia - 0382 304985
www.bci-italia.com -- info@bci-italia.com

Digital Marketing – Web Marketing – On Line Marketing

Digital Marketing
Is NOT “Digital”
It’s MARKETING!
• Are we calling TV Marketing or Press Marketing our Ads campaign?
• Digital it’s just a new multimedia format to get to the customers, and the Web it’s a
new path to reach them
• We cannot stay away anymore from them because they are bi-directional, interactive,
effective, easy to target, measurable, low cost, and the customers are spending more
time on the web than on TV, Magazine or shopping…
Tel .: 0382 304 985 | Email: info@bci-italia.com | Web: www.bci-italia.com

Digital Marketing Strategic component of Marketing 2.0

Marketing 2.0 it’s not any more just “4P”
• The initial 4P (Jerome McCarthy - 1960): Product (Service), Place (Path), Price, Promotion;
• The new additional 3P: People, Process, Phisical Evidence;
• The 4C (Koichi Shimizu - 1973): Commodity, Cost, Channel, Communication;
• M & E the new add on (Alessandro Giacchino – 2010): Mood, Environment;

Digital Marketing is
• A core part of Marketing 2.0;
• Must be Part of the whole marketing Strategy;
• It’s a crucial part of any Business Strategy because it transforms the contact in relation,
the customer in follower, for long term business relationship.

Digital Marketing requires
• A new way to communicate: titles & images instead of long text & descriptions
• A new approach to the market: not anymore to “market”, but to single customers
• A new way to manage relations: trust, reputation, direct & indirect word of mouth are
the main drivers to consider


Basta al sito «vetrina»: crescita dell’e-Commerce. Nuovo
Ruolo: Comunicare, Vendere, Immagine, Snodo dei Processi


PR Services
Publishing Conferences/Trade Shows
Toolnews Leads Generation
ITware Social Networks Activities
ITwareNews SEO/Web Managemet
Corporate Newsletter Speaking Engagement
Blogs, White Papers, Content

Business Consulting International
www.bci-italia.com

Management & (Digital) Marketing Services
Temporary Management Products Positioning/Launching
Strat Up (Subsidiary, Company) Market Analisys & Research
Independent Board Member Leads Generation
Merge & Aquisition SEO, SEM, PPC, Social Media

Business Consulting International Italia: oltre 20 anni di
esperienza nel Marketing con vari servizi integrati

Temporary
Publisher Conferences Services
Mgmt

Subsidiary CEO/Marketing
ToolNews eSecurityLab
Start-Up Management

SofTech Positioning, Operational
ITware.com Competitive Analisys
(SOA 2.0, Web 2.0) Marketing

WF Independent
ITwareNews Leads Generation
(BPM, ECM, SOA) Board Member

Marketing On-line initiative
On request by On request by
Customer Customer Operations Multi-Company,
under BCI logo


Servizi Digital Marketing al servizi di Marketing e Vendite

Marketing
Services

Strategic PR &
Copyright BCI Italia 2009

Marketing Operations Market Research
Communication

Business Plan & Press Releases Documentation
Offering Positioning & Conferences (Data-Sheets, Brochures, Flyers) On Line Analysis

Channel Sales & Articles & Interviews Survey
Interviews Leads Generation
Alliances set-up

Competitive White Papers & User Groups &
Analisys Case History Conferences

Target & Prospect Speaking
Newsletters & Forum & Webinars Engagement
Selection House Organs Management

Companies Web Site Set up Sales &
Acquisition & Management Promotions


Affiancamento / Integrazione delle strutture
Marketing & IT delle aziende
B2B-B2C Digital
Marketing Services

Strategy Social Media Web Site Copyright BCI Italia 2009

& Execution Management Management Market Services

Integration Content/Article Set Up / Review
Digital/Traditional Marketing On Line Survey
SEO Oriented

Review/Develop Blogs Production OnLine Monitoring
& Management Words Selection Brand, Web,…
Content/Messages

Competitive Reputation SEO / SEM OnLine Monitoring
Analisys Management Services & Auditing Brand, Web,…

Target & Prospects Newsletters & PPC (Pay Per Click)
Segmentation DEMs Optimization Tutoring

Providers / Media Video Interviews Sales &
Management & Webinars Promotions


BCI Italia Assets & Reasons Why

• Not «just services»! BCI Italia it’s also a publisher, a digital publisher, the owner of one
very popular web site on IT, Social Media & Digital Marketing, and the organizier of
several conferences, so it practice the activites before offering them to the customers!
• The Company has a strong network of qualified IT & Marketing experts, Journalists &
Bloggers with several years of experience in their roles, very well integrated in a national
and international network of Managers and Companies.
• The main assets of the firm are:
– The Database containing detailed data on more than 120.000 names of Managers & Employees
working in Italy for about 20.000 companies, Large, Medium and Small, belonging to the users &
the IT services providers communities;
– The publications (Toolnews, a monthly magazine on paper; Itware.com, a popular web site
www.itware.com on IT & Digital Services, ITwareNews, a weekly digital newsletter);
– The Conferences Lines (eSecurityLab, January; Softech, March; WF, June);
– A strong Reputation & Customer list including – just, on the IT Vendors side – companies like HP,
IBM, Microsoft, Oracle, Dell, Micro Focus, and on the Systems Integrator side Engineering, Reply,
and many others. Than, a long list of big and small companies in other market segments


Ocere: World Wide Presence,
since 2006, Year-on-year growth of over 400%
UK HeadQuarter Direct Presence o Through Partners

Labs: Sw, Content, Links Customers


Ocere: An International Leader in Online Marketing

Several Integrated Services
• SEO: Fresh thinking, Post-Penguin SEO Services that deliver results;
• PPC Management: Certified Google PPC Management with Brand Experience;
• International Content Generation: Website Content in several languages;
• Guest Blog Posts: powerful link building through thousands web sites;
• Social Media / Reputation Management: Facebook, Twitter, LinkedIn & Pinterest;
• Leads Generation: Cutting-edge Online Lead Generation Campaigns that deliver ROI;
• Infographics: Attract links and build your brand as an authority with Infographics.

Specialized structures for
• Software Development, White Links Generation, with 3 dedicated Labs;
• Competitive analysis on Words, Strategies, On Line Market Competitors;
• International Content Generation, in several languages, with 10.000 Authors/Bloggers.

Strong References
• Supply 2 out of the top 3 Agencies in the UK, and 8 of the top 10;
• Hundreds of Customers among Web Agencies & End Users Companies across the globe;
• Google ADWords Qualified Company


Esempio di processo per la revisione/ottimizzazione del sito

Con specialisti di Marketing & Digital Marketing rivediamo Strategie e Posizionamenti
Rapida revisione dell’impostazione e dei contenuti Marketing e dei siti dell’azienda (documentale).

Breve discussione (telefonica, dal vivo o via Skype) per determinare obiettivi e tempi
Assessment tecnico con specialisti di area per determinare il potenziale e gli interventi da sviluppare

Definizione proposta e strategie di intervento per il perseguimento degli obiettivi
La proposta contiene le azioni, i costi, i tempi necessari per raggiungere gli obiettivi scelti

Accettata la proposta, si avviano le attività operative seguendo il piano definito
Nel corso dello svolgimento del progetto si avranno regolari Report sugli stati di avanzamento dei lavori

Il progetto e le singole campagne saranno costantemente sottoposte a revisioni
Lungo tutto il periodo di svolgimento delle attività, i rpogressi verranno monitorati e documentati OnLine

Il Responsabile del progetto sarà sempre disponibile e facilmente raggiungibile
I contatti verranno gestiti via e-Mail, telefono, Skype e con regolari incontri


What is SEO?

SEO (Search Engine Optimisation) is the process of bringing
organic visitors and potential customers to a website

Key points:
 SEO accounts for over 90% of web search
clicks (see right).
 SEO is one of the very best performing
marketing tools.
 SEO is an ongoing process, with sustainable
long term results.
 Companies are making strategic
investments in SEO as a means to generate
more business from the Internet.


Why invest in SEO with Zeno/BCI Italia?

Investing in high quality SEO results in building long-term
quantifiable value for your business
Key benefits:
1. High quality SEO has a high Return on
Investment (ROI), using specialized Skill & Tools
2. The web outperforms other sales channels
3. More & more people are searching online for
products & services related to your business.
This is increasing all the time (see right)
4. The leaders in your field will be profiting from
high rankings.
5. The benefit is long-term. Meaning the service
can pay for itself many times over.
6. SEO is advertising that doesn’t sleep
7. Building Web Site with High Reputation


What is Paid Search? (Pay Per Click)

Pay Per Click (PPC) – or Paid Search - is one of the most
effective types of advertising in history. Key Points:
• Paid Search is one of the most effective ways to drive
sales and enquiries from the internet.
• Get setup quickly, no need to wait ages for results.
• Reach people exactly when they are searching the
Internet for what you offer.
• Immediate simultaneous exposure of your ads to
literally millions of viewers around the world.
• Only pay for people who actually click your ad (views
are free)
• Set your own budget to manage spending.
Example “Paid Search” adverts are displayed on the right


Important concept: The Long Tail

The “Long Tail of search” is a very important concept that is crucial to understand. It says:
Even though we will be working primarily on the keywords suggested on the previous slide, roughly
70% of the website’s traffic will come from different, “Long Tail” search terms.

This is true of any website, and highlights the importance of generating fresh content for the search engines


Why Use Us? (Pay Per Click)

A dedicated PPC Team, coordinated by an Italian Account
Manager, specialized in managing PPC budgets
• Saving in Time & Budget, with better positioning for similar costs;
• Keyword suggestion (based on popularity & relevance) using
competitive keyword tools, and Keyword generator tools
• All PPC Account Managers Certified by Google™
• Keyword reports from Web analytics applications, Search query
reports from Google AdWords, Data from Web server log files.
• Proven track record of generating high quality, targeted traffic
and conversions
• Trusted by dozens of leading marketing agencies from the world
• A unique understanding of the Google™ AdWords Platform which
can be leveraged to achieve your business goals
• Free account review for eligible accounts

Web Reputation: You Monitor it, but Then?

Web Reputation Management is a new discipline, that’s
growing in importance together with the grow of e-
Commerce, but…
Key points:
• A strong set of Tool to monitor the Company/Product/People reputation
• Technical Specialist able to intercept all significant events/news
• The capability to set up a Strategy to neutralize the echo of bad events/news
• The organization and all the specialists to run “counter effect” campaign


What is content generation? Why do I need it?

Search engines (especially Google) love high quality, unique content.
The more you have, the more traffic you will get. Simple.

Key benefits:
• Increase your traffic
• Increase average time on site
• Increase user engagement
• Rank better for your main keywords
• Increase conversions
• A network of over 28.000 Web Sites
• Almost 10.00 Mother Language Authors:
• for Italy, BCI Italia
• for British English – London Ocere Employees
• for US English – New England Ocere Employee
• for French/German/China/… – French/German/Chinees… Ocere Partners

Content is like an asset on your website, meaning it delivers value for many years


What is Social Media? Why do I need it?
What is Social Media Management? Why do I need it?
Social Media are platforms that allows you to reach out and
engage with potential customers and partners..
1. More and more customers are using Social Media to
discover products and services
2. In 2012, It’s crucial to have a presence on the main
Social Networks. Customers expect it.
3. Social platforms present the ideal opportunity to
engage with potential customers and partners.

1. Social Media are for fun, but they are as well useful for
business: you need professional to manage your presence
2. Social Media can convert your public in leads, your leads
in relations, your relations in customers, than in fan…
3. They are also useful to keep high your reputation.

Social Media Management is a new job, you need specialist for: Ocere & BCI Italia can help you
acquire more connections, and also increase your overall engagement and social outreach.

Sample Offering

A dedicated PPC Team, coordinated by an Italian Account
Manager, specialized in managing PPC budgets
1. Monthly SEO Plans. Entry point: €300
2. Annual contracts with strong guarantees:
•Guarantee that the website will get traffic from over 500 different keywords
•Guarantee 50% of your keywords will reach page 1 of Google
•Guarantee to increase traffic from customers & prospects
•Guarantee to increase the online authority of your brand
3. Content Generation: high quality website content. Entry point
priced at 300€ (based on 500 words) per 3 circulated pieces
4. Individual Guest Blog Posts. 100€ each, including link building.
5. Pay Per Keyword with Front page of Google or your money back
- in a given timescale. Custom pricing dependent on keywords.
6. Adwords/Pay Per Click Management: Click Spend + Mgmt Fee

Quick Facts

Mission statement:
“Our mission is to provide comprehensive and superior digital marketing services
to end users and white label partners across the globe. In doing so, delivering
industry leading customer and shareholder value.”

• BCI Italia and Ocere supply dozens of the leading digital agencies in Italy, UK, US &
globally
• Ocere has clients from over 30 different countries, including 30+ states in the USA
• Most of our staff have over 10 years experience in the Digital Marketing field.
• Ocere have access to one of the world’s largest SEO resources, with over 28,000
websites to obtain links from.
• Ocere have specialized labs in UK, India, China, US, and operation with local
specialists across Europe (Denmark, Germany, Netherlands, France, Ireland,….).


info@bci-italia.com
Contatti
BCI Italia Srl Ocere (KM Ltd.) +39 335 226366
Corso Cairoli, 96 145-157 St John St.
27100 Pavia London EC1V 4PW 0382 304985
Italia United Kingdom
www.bci-italia.com

Bci italia digital marketing services

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