by the undercover business model
guru Dr. Alex Osterwalder ! Business Model Innovation Examples Series: Issue 1 Google Book Search

October 7.
2004

Google plans to scan 15
mio books until 2015 (= 4’500 mio pages) and make them searchable

the inevitable happens…

September 20.
2005

the Authors Guild and the
Association of American Publishers file a lawsuit against Google Book Search…

BUT
then comes…

October 28.
2008

“ readers will be able
to search and read snippets from millions of out -of-print and copyrighted books on the internet with the option to buy online access to them ” FT, 29.10.2008

what is the
BUSINESS
MODEL

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS search & io.! access m ! of books KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS s! co llege US COST STRUCTURE REVENUE STREAMS

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! co llege US COST STRUCTURE REVENUE STREAMS

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS h free searc ! (snippets)

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS h free searc ad revenues ! (snippets) (probably)!

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! RESOURCES CHANNELS d Google index search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES IT RELATIONSHIPS SEGMENTS management! US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline

PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES IT RELATIONSHIPS SEGMENTS management! US pu blic librari tized es! scanning automa profils! books! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline

PARTNER opyri ght c t!
KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari tized es! scanning automa profils! books! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline

PARTNER opyri ght c t!
KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline

PARTNER opyri ght c t!
KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline

PARTNER opyri ght c t!
KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! IT infra! vi (snippets) ! (probably)! o nline

PARTNER opyri ght c t!
KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! IT infra! IT staff! vi (snippets) ! (probably)! o nline

PARTNER opyri ght c t!
KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS ight er pay p ew! c opyr free searc h s -T I ad revenues vi ment es! infra! IT staff! ! nline pa y fe (snippets) (probably)! o 63 % of

that’s BUSINESS MODEL INNOVATION d
ac cess eced ente u npr nowl edge to k

that’s BUSINESS MODEL INNOVATION rint
f ou t-of-p revival o edge kn owl

that’s BUSINESS MODEL INNOVATION ation
tran sform ms ind ustry strea rev enue & new

check out my blog for
more: http://business-model-design.blogspot.com

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Model Innova3on Book