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BUSINESS MODEL
KNOWLEDGE FAIR

   Amsterdam, 19. June 2009
“May I have your
attention please ?!”




                       Alex Osterwalder, PhD
“Look what is going on
  at the moment….”




                         Alex Osterwalder, PhD
“Companies rise….”
“And companies
 (almost) fall…”
“What to do?!”
“HOW can we improve?”
“what we need is a better
                                               understanding of
                                             BUSINESS MODELS”
definition




               a business model describes the
             mechanisms of how an organization
             creates value and derives revenues
“And how do we achieve that?”
“We put a team together…”




Me         Yves         Alan




     Pat          Tim
“…and a platform with over
350 members from all over the world”
“And we write a book!”




                         “Business Model
                             Generation”
“A new type of
management book!”




                    “Business Model
                        Generation”
“… a designed &
highly visual book”
“… a designed &
highly visual book”
“… a practical
business book”
“… co-created by
  practitioners”
“so what‟s the book
     about?”
“it‟s about a tested
approach to business
 model innovation”
“…used in many
organizations around
     the world”
“So how do we celebrate
   the publishing of a
 groundbreaking book?”
“…we come together
 where it all started”
“… and we share knowledge
about business model innovation
     & meet great people“
“…and learn about…“
“…the business model
 innovation approach”
“…about successful
   innovators”
“…about business
 model patterns”
“…and about business
   model design”




                       “The only thing not
                       designed is nature”
                            - Dave Kelly IDEO
“All at a great venue on the
      19th of June „09*”




                               * Hotel De Goudfazant,
                                     Amsterdam
“Don‟t miss it!”




              http://businessmodelfair.eventbrite.com
              patrick.van.der.pijl@businessmodelsinc.com
I was created by
JAM by the way
“that drawing makes
   you look better!”
“I hope so!”




               Alexander Osterwalder, PhD
               Mail: osterwalder@gmail.com
               Twitter: “business_design”

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Business Model Knowledge Fair & Book Launch