1. burn your
business plan
how to design, test,
and pivot your
business model
@business_design
#bmgen

2. “ no business plan
survives the first
contact with customers
Steve Blank,
entrepreneur & author
”

3. “ plans are worthless,
but planning is
everything
Dwight D. Eisenhower,
US President 1948 - 1953
”

4. plan your search for
successful business
models

5. 1 2 3
design test pivot

6. ?
but hey what actually is a
business model?

7. but hey what actually is a ur
y o
business model?

8. buzz
group

9. explain your business
(model) to your seat neighbor

10. ?
how do business model
discussions generally look?

18. “ Any problem can
be made clearer
with a picture
Dan Roam,
author
”

19. Business
Model
Canvas

20. describe, challenge,
design, and invent
business models
more systematically

21. 21

22. building building
block block
building
building
building
block
building block block
block
building
block
building
block building
block
build
ng ing building
buildi bloc
k block
block

23. ?
why is this so
important today?

24. FOCUSING ON
PRODUCT
INNOVATION IS NOT
ENOUGH ANYMORE

25. “ our competitors aren't
taking our market share
with devices; they are
taking our market share
with an entire ecosystem
Stephen Elop,
CEO Nokia
”

26. “ If you spend all your time
looking at your competition,
your product will look like your
competition's ass.
on Twitter, Mike Lee @bmf
” it’s time
b usin
to in
e
ven
ss m
o
t ne
dels
w

27. 1 design

28. You've got to bumble
“ forward into the
unknown
Frank Gehry,
architect
”

31. [source: Sony Pictures]

32. [source: Sony Pictures]

33. [source: Wikimedia Commons]

35. ?
what does that have to do
with business models and my
organization?

37. “ if you freeze to an
idea too quickly, you
fall in love with it
Jim Glymph,
Gehry Partner
”

38. “ ... if you refine it too
quickly you become
attached to it..
Jim Glymph,
Gehry Partner
”

39. “ ... the crudeness of
the early models in
particular is very
deliberate
Jim Glymph,
Gehry Partner
”

40. building building
block block
building
building
building
block
building block block
block
this
is
a
crude
prototype
building
block
building
block
building
block
build
ng ing building
buildi bloc
k block
block

41. “ prototyping is the
conversation you
have with your ideas
Tom Wujec,
designer
”

42. 2 test

44. -$800m

45. a business model might look great on
paper...
building
block
building
block
build
ing
bloc
k
building
block building
block
build
ing
bloc
k
building
building block
block
build
bloc
ing
k .. but after all it is
only a...
building bui
ldi
block blo ng
ck
build
ing
bloc
k

46. ... a set of hypotheses
guess guess
guess
guess guess
guess
guess
guess guess
gues
s
guess guess

47. “ there are no facts in
the building... so get
the hell out and talk to
customers
Steve Blank,
entrepreneur & author
”

48. business model layer
how
t at
sho oul
d
st
be el c
our mo
d
is is y nes
s
th usi
r b ork
you w
building
block building
block
building bloc
k
block building building
block block
building
block
building
block
building
block building
block
buildin
g
g block building
buildin
block
block

49. exp
hypothesis layer hyp
lici
tly
out
oth line
ese the
s o mo
n w st i
hic mp
mo h y ort
del our ant
is b bus
uilt ine
ss
hypothesis
hypothesis
hypothesis
is hypothes
hypothes is
hypothesis
building
block building hypothes
is
block
building bloc hypothesis
k hypothes
is
block building building
block block
building
block
building
hypo block
thesis
hesis hypothesis
hypot
building
block building
block
buildin
g
g block building
buildin
block
block

50. test layer
test
test
test
test test
test
building
block building test
block
building bloc test
k test
block building
building
block block
building
block
building
block building building
block test block
test test
building bloc building
k block building
block building
bl
building ock
block block
building
block
building
buildin block
g
g block building
buildin
block block
building
block building
block
fy
tes ts to veri
e up with
buildin
g
com
g block building
buildin
block
block
sis
eac h hypothe

51. “ Run experiments
with customers, let
the customer vote,
don't rely on the
boss to vote.
Scott Cook,
founder Intuit
”

52. 3 pivot

53. “ pivots are business
model changes
without crisis
Steve Blank,
entrepreneur & author
”
an d wi
too
thou
m
b
t
uch
urni
cash
n g

54. “ If there's something I've
learned in the last four
years, it's the power of
iteration. Rapidly
create, test, change...
Scott Cook,
founder Intuit
”

55. CHEAPLY
LEARNING
PIVOTING =
FROM
FAILURE

56. “ The way to succeed
is to double your e!
ailur
ap f
failure rate.
”
e
o f ch
Thomas Watson, Founder of IBM

58. how
to se
arch
and
“
pivot
busin
an apostrophe is the difference ess m
odels
between a business that knows
its shit and a business that
knows it's shit
”
on Twitter via @thulme & @tamewhale

59. BusinessModelGeneration.com
59