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LIFT’07 Workshop Second Life for Businesses fad or long-term asset? January 2007
agenda: fad or business asset? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
20 participants
get in the mood  youtube. our experience
architecture & building activities entertainment selling fun selling relaxation
Scenario & Brainstorming  Dec ’08/   what happened?
Two brainstorming sessions SCENARIO A Dec, 2008: Palmisano (CEO, IBM) explains to the FT why they fell for the Second Life fad and lost 85 mio USD of investment… SCENARIO B Dec, 2008: 85% of all Fortune Global 500 companies have established a major Second Life presence… 3 groups 30 min brainstorming 30 min of sharing results 3 groups 30 min brainstorming 30 min of sharing results
SCENARIO A
FT facts: why IBM fell for SL Dec, 2008: Palmisano (CEO, IBM) explains to the FT why they fell for the Second Life fad and lost 85 mio USD of investment…
what happened? ,[object Object],[object Object]
groupe I
groupe II
groupe III
wrap-up. scenario A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SCENARIO B
FT facts: SL is normal business Dec, 2008: 85% of all Fortune Global 500 companies have established a major Second Life presence…
what happened? ,[object Object],[object Object]
groupe I
groupe II
groupe III
wrap-up. scenario B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vote  scenario A? scenario B?
collective vote: virtual worlds will play an important role for Fortune Global 500 companies YES or NO
 
SL – condemned to fail (NO) 7 of 15 people believe that virtual worlds will NOT play a major role in Dec 2009 (5 of these persons believe that virtual worlds will eventually play an important role within an extended timeframe) 7 NO votes
SL – the party goes on? (YES) 8 of 15 people believe that virtual world will play an important role in Dec 2009 (of these 8 nobody believed SL would be this virtual world) 8 YES votes
Arvetica  you’re always welcome!
for more information about us www.arvetica.com  [email_address]

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Second Life for Businesses Brainstorming Session

  • 1. LIFT’07 Workshop Second Life for Businesses fad or long-term asset? January 2007
  • 2.
  • 4. get in the mood youtube. our experience
  • 5. architecture & building activities entertainment selling fun selling relaxation
  • 6. Scenario & Brainstorming Dec ’08/ what happened?
  • 7. Two brainstorming sessions SCENARIO A Dec, 2008: Palmisano (CEO, IBM) explains to the FT why they fell for the Second Life fad and lost 85 mio USD of investment… SCENARIO B Dec, 2008: 85% of all Fortune Global 500 companies have established a major Second Life presence… 3 groups 30 min brainstorming 30 min of sharing results 3 groups 30 min brainstorming 30 min of sharing results
  • 9. FT facts: why IBM fell for SL Dec, 2008: Palmisano (CEO, IBM) explains to the FT why they fell for the Second Life fad and lost 85 mio USD of investment…
  • 10.
  • 14.
  • 16. FT facts: SL is normal business Dec, 2008: 85% of all Fortune Global 500 companies have established a major Second Life presence…
  • 17.
  • 21.
  • 22. Vote scenario A? scenario B?
  • 23. collective vote: virtual worlds will play an important role for Fortune Global 500 companies YES or NO
  • 24.  
  • 25. SL – condemned to fail (NO) 7 of 15 people believe that virtual worlds will NOT play a major role in Dec 2009 (5 of these persons believe that virtual worlds will eventually play an important role within an extended timeframe) 7 NO votes
  • 26. SL – the party goes on? (YES) 8 of 15 people believe that virtual world will play an important role in Dec 2009 (of these 8 nobody believed SL would be this virtual world) 8 YES votes
  • 27. Arvetica you’re always welcome!
  • 28. for more information about us www.arvetica.com [email_address]