Within the LIFT'07 we organized a brainstorming session at arvetica (www.arvetica.com) to discuss if Second Life was simply a fad or eventually a long term business asset for Global Fortune 500 companies
7. Two brainstorming sessions SCENARIO A Dec, 2008: Palmisano (CEO, IBM) explains to the FT why they fell for the Second Life fad and lost 85 mio USD of investment… SCENARIO B Dec, 2008: 85% of all Fortune Global 500 companies have established a major Second Life presence… 3 groups 30 min brainstorming 30 min of sharing results 3 groups 30 min brainstorming 30 min of sharing results
9. FT facts: why IBM fell for SL Dec, 2008: Palmisano (CEO, IBM) explains to the FT why they fell for the Second Life fad and lost 85 mio USD of investment…
23. collective vote: virtual worlds will play an important role for Fortune Global 500 companies YES or NO
24.
25. SL – condemned to fail (NO) 7 of 15 people believe that virtual worlds will NOT play a major role in Dec 2009 (5 of these persons believe that virtual worlds will eventually play an important role within an extended timeframe) 7 NO votes
26. SL – the party goes on? (YES) 8 of 15 people believe that virtual world will play an important role in Dec 2009 (of these 8 nobody believed SL would be this virtual world) 8 YES votes