First step of Costar model development for an University of Huddersfield MA project group

1. Shopping & Lockers
COSTAR Development
Ajibike, Alessia, Ailen, Jordan, Samantha, Urte
Fabrik Group

2.  Our idea was founded from a shared hatred of the
burden of carrying our shopping from place to place
when trying to navigate our way through a busy
shopping area.
 Our aim is to develop a service which would
transform this common annoyance in to an enjoyable
experience for the shopper.
 Lockers.
Idea

3. Shoppers!
 Families
 Lazy Youth
Customer
0
5
10
15
20
<30 years >30 years Total
Yes
No
0
2
4
6
8
10
12
14
16
<30 years >30 years Total
Yes
No
0
5
10
15
20
25
<30 years >30 years Total
Yes
No
Sheffield (Trendy) Sheffield Tram Stops Meadowhall

4.  There are 488 shopping centres across the UK, as
well as numerous outlets and high streets.
 People do not like to enjoy travelling across town
carrying their purchases
 Existing services
 Technology
 Brand development
 Market could be enlarged to target tourists and
OAPs.
Opportunity

5. Logo ideas

6.  Allowing customers to leave their purchases in one
secure, recognisable, trustworthy location.
 Independent shop
 Customers will have the option to pay, book and
request services (such as delivery) via a mobile
application. Plug sockets will be available inside the
lockers for those who need a secure point to charge
when their battery is running low.
Solution

7. Shop layout ideas

8.  There are a lot potential partners that could also be
referred to as suppliers dependent on the
development of the service;
 Locker Designers,
 Website and Mobile App Designer,
 Interior Designer,
 Courier Service.
Team

9.  Offering an integrated service with the use of
technology through online booking, collection and
delivery, charging mobile devices.
 Security through bag checking and CCTV control and
monitoring.
Advantage

10.  Initial research suggests that a smaller shop space provides
a greater opportunity to cover the cost and have a return
on investment.
 However we still need to obtain an estimate on the
following costs;
 Locker Purchase
 Shop rental
 Shop Refit
 Lighting
 CCTV
 Delivery
 Staff
 Insurance
Results

11.  Primary research on field.
 Research on start-up costs.
 Design development of: Logo, Store Lay Out, Website
and App.
 Developing a business plan.
What Next?

12.  List of shopping centres in the United Kingdom. (n.d.). Retrieved February 07, 2015, from
http://en.wikipedia.org/wiki/List_of_shopping_centres_in_the_United_Kingdom;
 Meadowhall shopping centre. (n.d.). Retrieved February 07, 2015, from
http://www.meadowhall.co.uk/guest_services.aspx;
 Bluewater shopping centre. (n.d.). Retrieved February 07, 2015, from http://www.bluewater.co.uk/en/contact-us/faqs;
 Festival Place Facebook logo. (n.d.). Retrieved February 07, 2015, from
https://www.facebook.com/FestivalPlace/posts/10151114438864071 ;
 Intu Metrocentre. (n.d.). Retrieved February 07, 2015, from http://www.intumetrocentre.co.uk/Customer-Information ;
References

13. Thank You!!