What you should know about psychology to be an awesome salesman by Alex Berman from InspireBeats. Check out a video of this talk here: https://youtu.be/HvoP4-m0EsA In terms of sales, what are the three most important things to know about psychology? 1. People want to be sold to - they want to buy as quick as possible When I was buying SEO I wanted to choose quick 2. Customers are highly educated - you just have to repeat things they read Selling mobile apps by quoting lean startup 3. You can sell on impulse and the customer will be happy with the purchase later Don’t wait around for customers to buy someday - hard sell them on the phone, and once you guys are working together - assuming the product is good - they’ll be happy anyway.. and you’ll have the sale