For this assignment I used Keynote to put together my Premium Product Release presentation. For the Premium Product Release presentation I included visuals of mock-ups I created for my promotional products using Adobe Express. For the Single Album cover I used Adobe Illustrator.

1. ALEX HAYTON - REINVEST AND DOUBLE UP RECORDS
PREMIUM PRODUCT RELEASE
RDB ROSÉ - ROSES ARE BLACK

2. RDB ROSÉ STORY
✴ RDB Rosé is a 20 year hip-hop artist and Music
Business student
✴ His music is based around love, heart brake, and
loneliness
✴ RDB Rosé has one album “Watch, Just Watch”
available on digital platforms and multiple
singles
✴ RDB Rosé has a decent following and supportive
fanbase

3. RDB ROSÉ PRODUCTS
RETAIL PRICE $150

5. INCENTIVE TO PURCHASE
• All Access Pass - Free Concert and VIP backstage tickets for a lifetime
• VIP Meet and Greet with private party with artist
• Signed Poster from artist
• Signed T-shirt with artist picture
Not only will buyers have the physical copy there will be a QR code for them
to scan for chances to win prizes
This product is limited with only 100 made this is the artist rst physical product and a way for the
artist to feel connected to the artist.

6. RDB ROSÉ TARGET MARKET
• Gender Females and Males
• Age 18 - 25
• Income Less than $20,000
• Key Cities New York, Orlando, and Philadelphia
• Likes and Interest Nature, Hip-Hop, Life, Love, Animals, Malls, Smoke-
shops, Online shopping
Our release interest our audience as it relates to their interest of love, life, and animals.

7. CONSUMER MARKETING
• Photoshoot
• Ad campaigns on Instagram, Facebook, Facebook
• Live Instagram streams
• Live performances on YouTube
• Pitch music to bloggers and playlisting
• College Radio Ad Campaign

8. RETAIL MARKET
• The retail store where we will be releasing our premium product will be a Park
Ave CD’s
• We will be using posters in store
• signage will be a Rose LED
• There will be rose stickers made available for free (point of purchase)
• Vinyl is $14.99 wholesale $34.99 retail
• Cardboard cutout placed as soon as you walk in

9. ONLINE MARKETING & SELLING SYNOPSIS
• Distributed to all digital platforms through Distrokid
• It will be made available on RDB ROSÉ websites
• ONLINE STORES - BANDCAMP AND MERCHBAR
• We will use Instagram, Facebook, and Youtube.

10. REFERENCES
Brite Lite Tribe. (2022). Custom neon signs: Create your own: Brite Lite led neon signs. Brite Lite Tribe. Retrieved March 15, 2022, from https://
britelitetribe.com/pages/custom-neon
cdbaby. (2022). Contact us. Get an Instant Quote | CD Baby Disc Manufacturing. Retrieved March 23, 2022, from https://duplication.cdbaby.com/Quoter/
default.aspx
cdbaby. (2022). Contact us. Get an Instant Quote | CD Baby Disc Manufacturing. Retrieved March 23, 2022, from https://duplication.cdbaby.com/quoter/
default.aspx?utm_campaign=CMEM&utm_source=CDBMembers&utm_medium=referral
Cuddlebuddys. (2022, January 22). Peach Rose Bear: Personalized photo teddy bear: Audio gift bear. cuddlebuddys. Retrieved March 15, 2022, from https://
cuddlebuddys.com/product/strawberry-pink-rose-bear/
Instagram. (2022). RDB Rosé💯💸 (@rdbrose008) • instagram photos and videos. Retrieved March 16, 2022, from https://www.instagram.com/rdbrose008/
Spotify. (2022). RDB Rosé. Spotify. Retrieved March 16, 2022, from https://open.spotify.com/artist/51pfnxBokPjcefGaIi832B?si=rKlAZb6tSY-gldYFN5xsGQ
UPrinting. (2022). Custom online printing for professionals. UPrinting. Retrieved March 15, 2022, from https://www.uprinting.com/