1. Music Video Purposes Analysis
The Chainsmokers
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional They have their own site, have a tour coming
over 30 locations and they recently release a
song called selfie this could mean they
promoted taking selfies
https://www.youtube.com/watch?v=kdemFfbS5H0
Extension of income They have their own shop and they probably
will sell merchandise at events.
http://thechainsmokers.bigcartel.com/
Extension of outlets They use this site to broadcast what they can
sell
http://thechainsmokers.bigcartel.com/
Synergy There is not a lot of products maybe because of
they only just got popular but if in a couple of
years they may have more products.
http://thechainsmokers.bigcartel.com/
Producers strategies They have a well put together website that
gives loads of information, tour dates, recent
tracks via Sound Cloud and videos of their
recent events
http://thechainsmokers.com/