Caitlin Rick, Social Media Strategist, presented key social media strategies that Explore Minnesota uses, their analytics, and how to best utilize Explore Minnesota and their website. This information was presented at MACVB's 2018 Annual Meeting
1. Be social with Explore Minnesota
Caitlin Rick
Social Media Strategist
EXPLOREMINNESOTA.COM
2. HOW DO I SHARE MY CONTENT?
Email me and our team
Add us to media lists
Schedule a meet and greet with
staff
Use #OnlyinMN on posts
3. #ONLYINMN TWEETCHATS
Seasonal chat on Twitter
5 question prompts for discussion
Share your events, activities, partners
etc. using #OnlyinMN
Receive questions days in advance to
prep answers
4. #ONLYINMN TWEETCHAT RESULTS
#OnlyinMN frequently reaches “trending”
status on Twitter
Tweets generated using #OnlyinMN: 855
Potential Reach of #OnlyinMN: 2,025,202
Potential Impressions of #OnlyinMN:
6,743,012
Clicks: 306
5. INSTAGRAM EVENTS STORY
Weekly recap of events
happening around the state
Feature 2-4 events in each region
Pull events from our events
database and online search
Contact me with upcoming
events
6. INSTAGRAM EVENTS STORY
Provide users a photo, date,
time and location
Our most popular activation
on Instagram this year
Will continue until decrease
in popularity
Great engagement with
followers
7. UTILIZING EXPLOREMINNESOTA.COM
Add your events to our
database
Review attractions, lodging
properties and restaurants in
your destination
Submit any photos or video
you’re willing to share for our
internal database
8. #ONLYINMN TEXT VIDEOS
Showcasing unique,
attractions, destinations,
shops and more worth a
trip
Provide viewers with
informative info about
subject
Videos from every region
9. #ONLYINMN TEXT VIDEOS
286,682 people reached
120,626 views
9,189 reactions
Perform very well
organically then build
targeted ads to desired
audiences
Production calendar set
for 2018-2019
10. NEW FACEBOOK CO-OP OPPORTUNITY
Adtaxi uses Facebook’s
audience data to deliver
your message to your
target audience
More than just
sweepstakes
You create the copy &
creative
11. NEW INSTAGRAM CO-OP OPPORTUNITY
Adtaxi uses Facebook’s
audience data to deliver your
message to your target
audience
Reach our most engaged
followers and new audiences
by taking over our Instagram
Story
Work with me to create outline
and select creative
12. HOST THE #ONLYINMN MONUMENT
New co-op opportunity
Feature on Facebook, Twitter
and Instagram
Showcased on Explore
Minnesota website with paid
traffic support
Tease upcoming locations
13. WHAT’S NEXT?
New campaign launch for
spring/summer 2019
New co-op opportunities for
social media
New ways to be featured on
social