Step-by-Step Market Destinations

•Download as PPTX, PDF•

0 likes•741 views

Alex Rudie

This presentation outlines easy steps to take in order to create an ideal destination marketplace.

Marketing

5
HygeeASSETS
ARTS
Family Fun
Northern Lights
Dining
Fishing
SkiingHiking
Kayaking
Biking
Romance
Festivals
Golfing
Craft Beer
Shopping
Boating
Birding
Canoeing
Snowshoeing
Snowmobiling Berry Picking
Scenic Drives

7
TV
Banner Ads
Earned Media
Print
Radio
Billboards
FAM Tours Google Ads
Pre-Roll
Social Media Posts
Snap Chat
SEO
Email
MEDIA
Social Media Ads
Geo Fencing

9
Engagement
METRICS
Impressions
Links to Lodging
New Users # of Pages
Subscribers
Website Users
Time on Page
Lodging Tax
Social Likes
Shares Occupancy Rate
Clicks Views Sends Downloads Opens CPI CPC
CTR Calls Foot Traffic ADR

20
DELIGHT
Information Center +
Frontline Staff +
EVERYONE
FACILITATION
Stakeholders
ORIENTATION
CVB + Stakeholders
INSPIRATION
CVB

22
22
What inspires you about
your destination?

Similar to Step-by-Step Market Destinations

How does the Customer Journey Impact your Conversion funnel

Benu Aggarwal

Golf club at_fleming_island

flagolf

Google AdWords Strategies for e-Commerce

Konversa

Sanomaoresentatie2014

Gijsbregt Vijn

In preparation for advertisers requiring a greater amount of return for their AV work, iProspect's Thom Clark takes to PMI's Dome Stage for a masterclass in campaign building and measurement across video. Head over for advice on bringing audiences into the direct-response frame, as well as clarity on the relationship between awareness and return. Thom will also look at the challenges of measuring conversions on specific platforms, like the YouTube app, and how metrics like views and subscribers translate to ROI.

Putting an ROI Edge on Your Work with Video_Thom Clark

PerformanceIN

Digital Marketing Strategy for SampathCards (2016)

Dilupa Wickramasinghe

Adv420(final presentation)

Meghan Patterson

Palm harbor golf_club

flagolf

South portland business association digital workshop 0215

OregonianMediaGroup

Interesting, relevant stories are a critical element of any marketing strategy, but an equally vital component is understanding the where, when, what, and how of content consumption and its affect on different business objectives. In this presentation, Miko levy, VP of customer acquisition @Outbrain, will explore how content can contribute to all stages of the marketing funnel and how to effectively measure it. *Presented first @ATDconf (http://allthingsdata.co.il/) on April 20, 2015.

Measuring content down your funnel

Miko Levy

Miko Levi - Outbrain (All Things Data 2015)

Shuki Mann

What is a Digital Strategy

encendo

Getaway Tourism Website Intro 2009

Patricia Bladow

Winning Websites NAMP 2013

Ceci Dadisman

Casa monica

flagolf

Similarweb state-of-denmark-online-in-2014-report

SimilarWeb - Digital Insights

Introduction to Targeted Traffic

Website Success

כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...

Benady New Media

This deck was presented at Social Media Week Jakarta, February 25th, 2015. In discussing this case study, the theme was "Creating Integrated Campaign with Multichannel Approach". From this deck, you will see new ways to approach campaign, understand data can be used for multiple channels, and learn more about Demand Side Platform (DSP). How does data from your website audience help optimizing your campaigns in both paid channels and social media? Among many, one tool to do so is DSP. For more: info@microad.co.id.

Social Media Week Jakarta - Indonesia's Best Case Study from Digital Platform...

MicroAd Indonesia

Micro Ad - Indonesia's Case Study & Insight from Digital Platform Perspective

Social Media Strategist Club

Similar to Step-by-Step Market Destinations (20)

How does the Customer Journey Impact your Conversion funnel

Golf club at_fleming_island

Google AdWords Strategies for e-Commerce

Sanomaoresentatie2014

Putting an ROI Edge on Your Work with Video_Thom Clark

Digital Marketing Strategy for SampathCards (2016)

Adv420(final presentation)

Palm harbor golf_club

South portland business association digital workshop 0215

Measuring content down your funnel

Miko Levi - Outbrain (All Things Data 2015)

What is a Digital Strategy

Getaway Tourism Website Intro 2009

Winning Websites NAMP 2013

Casa monica

Similarweb state-of-denmark-online-in-2014-report

Introduction to Targeted Traffic

כנס ירושלים לשיווק באינטרנט 2015 | How to succeed with content marketing | דן...

Social Media Week Jakarta - Indonesia's Best Case Study from Digital Platform...

Micro Ad - Indonesia's Case Study & Insight from Digital Platform Perspective

Recently uploaded

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

2024 Social Trends Report V4 from Later.com

nmislamchannal

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

Tata Punch brochure with complete detail of all the variants

RiteshVishambhari

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Crypto Quantum Leap - Digital - membership area

jaynee G

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

SALES-PITCH-an-introduction-to-sales.pptx

23397013

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads

HannahBrady19

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Enhancing Business Visibility PR Firms in San Francisco

sanfranciscoprfirms

Recently uploaded (20)

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

2024 Social Trends Report V4 from Later.com

The 9th May Incident in Pakistan A Turning Point in History.pptx

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

Tata Punch brochure with complete detail of all the variants

Social Media Marketing Portfolio - Maharsh Benday

Optimizing Your Marketing with AI-Powered Prompts

Crypto Quantum Leap - Digital - membership area

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

SALES-PITCH-an-introduction-to-sales.pptx

Cartona.pptx. Marketing how to present your project very well , discussed a...

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads

Unlocking the Mystery of the Voynich Manuscript

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Alpha Media March 2024 Buyers Guide.pptx

The+State+of+Careers+In+Retention+Marketing-2.pdf

Enhancing Business Visibility PR Firms in San Francisco

Step-by-Step Market Destinations

1. 1

2. 2 2

3. 3 TARGET AUDIENCE

4. 4 4

5. 5 HygeeASSETS ARTS Family Fun Northern Lights Dining Fishing SkiingHiking Kayaking Biking Romance Festivals Golfing Craft Beer Shopping Boating Birding Canoeing Snowshoeing Snowmobiling Berry Picking Scenic Drives

6. 6 6

7. 7 TV Banner Ads Earned Media Print Radio Billboards FAM Tours Google Ads Pre-Roll Social Media Posts Snap Chat SEO Email MEDIA Social Media Ads Geo Fencing

8. 8 8

9. 9 Engagement METRICS Impressions Links to Lodging New Users # of Pages Subscribers Website Users Time on Page Lodging Tax Social Likes Shares Occupancy Rate Clicks Views Sends Downloads Opens CPI CPC CTR Calls Foot Traffic ADR

10. 10

11. 11

12. 12 12 1 - 2 - 3 - 4 - 5

13. 13 13 Pick 1 Season

14. 14 14 Pick 2 Demos

15. 15 15 Pick 3 Assets

16. 16 16 Pick 4 Media

17. 17 17 Pick 5 Metrics

18. 18 18

19. 19

20. 20 DELIGHT Information Center + Frontline Staff + EVERYONE FACILITATION Stakeholders ORIENTATION CVB + Stakeholders INSPIRATION CVB

21. 21