Talk presented at the 1.21 GWS Test Automation Day on 2018-04-11 in Berlin (https://1point21gws.com/testingsummit/berlin/) ABSTRACT In the last decade, the speed of our industry has increased significantly. Ten years ago it was common to only release a couple of new versions a year, as of today, there are companies delivering hundreds of software deployments per day. Agile Development, DevOps and Continuous Delivery are the main drivers for this paradigm shift which has now become widely accepted. Where does quality happen when we’re releasing this often? Is it possible to have proper quality management and is there enough time for testing? How can we reduce what could be weeks of testing to deliver new features to our clients on a daily basis? Alexander Schwartz is a long-term enthusiast for the topic of Agile Testing and achieving high quality standards with low effort. Based on his experiences with various products and companies, he’ll share his insights into the mystery of "faster testing". The key questions discussed in this talk are the following: When – When do we test? What – What should we test? Which quality aspects are important? How – How do we test? Which techniques are helpful? Who – Who is involved in testing, test automation, etc.? How much – How much should we test? From those questions we derive the principles of effective and efficient test automation, all based on the financial impact of our decisions in our software development ecosystems.