Here´s a slideshare about what´s a vine, how to use it, here gives a tour of the Vine ♥

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A Walkthrough

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What is Vine?
Vine is a new social media tool that
allows users to share up to 6 seconds of
looping video.
Think of Vine as “Twitter with video.”
Vine is structured like Twitter
- Followers/Following system
- Likes (Facebook)
- Hashtags

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“Vine is the best way to see and share life in motion.
Create short, beautiful, looping videos in a simple and
fun way for your friends and family to see.”
Vine’s Description in App Store

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A tour of Vine.

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Home Screen
Your personal feed.
- Posts within your network
(your followings) only
New post button.
Main Menu.

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Main Menu
Home
Explore
Activity
Profile

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Explore Page
Search function – Users or Tags
Editor’s Picks – Great for discovering
how people are using Vine.
Popular Now – What’s trending?
Tag Buttons – View posts by popular
tags.

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Activity Page
Your interactions with other Vine users.

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Profile Page
View your Vine profile.

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Making a new post.

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Making a New Post
1- From the home screen, click on
New Post button.

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Making a New Post
2- Press down and hold using your
thumb. You will see the green status
bar begin to fill.
Advanced techniques- Stopmotion.

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Making a New Post
3- Review and confirm your video
content.
If your video is under 6 full seconds,
you will see this screen before the final
confirmation page.

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Making a New Post
3- Review and confirm your video
content.
If your video is 6 full seconds, you will
see this screen immediately.

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Making a New Post
4- Add a caption (140+ characters)
Add hashtags
Add location – Native Foursquare
integration
Select cross-posting options
Click “Done”.

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How does it look on Twitter?
As a single Tweet
As an expanded Tweet –
View natively in Twitter

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How does it look on Facebook?
For now, clicking the link will take you to this web page on Vine.co 

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How does it look on Facebook?
For now, clicking the link will take you to this web page on Vine.co 

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Who’s using Vine?

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Current Vine users include:
 CRAFT Media Digital
o Self-promotion (Pollie
Awards stopmotion video,
office tour)
 CSPAN Field Techs
o Behind the scenes when
on location (setups)
 Buzzfeed
o Office culture (birthdays,
office gags)
Short Answer – Everyone.
Even though it’s still relatively
new, Vine is gaining traction.
That’s because it is a versatile
tool, allowing all types of users
to create and share various
types of content.

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Final Thoughts

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Vine is not for everything.
Every idea may not fit into a 6-second loopable video.
The First Question:
Is Vine the right medium to share this content?

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Vine is very basic.
No ability to import pre-existing content into Vine.
No ability to edit or modify your video between
shooting and posting.
You get what you shoot in-app.

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Using Vine in Public Affairs.
Remember your audience. Ask the First Question.
Additional social media content for an event.
New way to promote organizational activities.
Stopmotion video detailing an idea or advocacy issue.
How would you use Vine for a client?

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Good luck – Have fun!
Zach Hanover
Zhanover@craftdc.com
@zhanover