1.
MARKETING
Developed by
Alex Petkov, 2016
IN THE TRAVEL INDUSTRY

2.
CONTENTS
1. The future of travel
2. Your choice
3. The starting point
4. Marketing approach
5. The hard thing
6. Best practice examples
7. The Q&A

3.
THE FUTURE
OF TRAVEL

4.
TRAVEL = EXPERIENCES
Meet, talk, cook with locals and share bed, food, car, even
women with locals! Explore wild places, adventure travel,
glamping, etc.
Examples: Vayable, AirBnB Experiences, Tingly, etc

5.
MOBILE, MOBILE, MOBILE!
Last minute bookings, payments, geolocation suggestions,
mobile translators, audio guides, travel planning,
navigation, discovery, socialize, automatic diary...
Examples: Pana app, Google trips, Pocket Guide app, etc

6.
NEW /EXCITING/ TECHNOLOGY
Virtual reality, augmented reality and wearables are just
getting started!
Examples: Google Expeditions, Ascape, You Visit, Narrative

7.
YOUR CHOICE

8.
THE STARTING
POINT

9.
THE PROMISE
THE PROCESS

10.
THE WHY
CORE PURPOSE
CORE VALUES
THE WHAT
TARGETS
INITIATIVES
THE HOW
BRAND PROMISE
CORE COMPETENCES
THE COMPANY

11.
BUYING
PERSONA

12.
BUYING
JOURNEY
FOCUS ON MICROMOMENTS
& TOUCH POINTS

13.
VALUE PROPOSITION

14.
PRODUCT DEVELOPMENT

15.
MARKETING
APPROACH

16.
+ REFERRAL
PROGRAM
& EMAIL
+ USER
GENERATED
CONTENT
+ CONTENT
MARKETING
+ UNIQUE
EXPERIENCES
& UPSELL

17.
THE HARD
THING

18.
MASTER NEW CONCEPTS
AUTOMATION
DATA GATHERING
PERSONALIZATION
STORYTELLING

19.
DEVELOP NEW EXPERTISE
DESIGN & UX
CONTENT GENERATION
LEAD NURTURING
BEST PRACTICE WORLDWIDE

20.
BEST PRACTICE
EXAMPLES

21.
Q&A