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Mikes Bikes Business Simulation

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Mikes Bikes Business Simulation

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As a dynamic team of freshmen business students, we developed and managed a simulated bicycle production company through eight virtual years of operation.

We launched production and promotional strategies and conducted routine business activities including but not limited to:
- Developing a professional executive summary.
- Researching competitive, economic, legal, regulatory, and technological forces.
- Writing a comprehensive SWOT Analysis.
- Managing both human and financial resources.
- Conducting financial projections and managing corporate budgets.

Overall, at the end of the simulation, we finished in first place in the simulated world’s class. Our group increased the shareholder value of the simulated company by 788%.

As a dynamic team of freshmen business students, we developed and managed a simulated bicycle production company through eight virtual years of operation.

We launched production and promotional strategies and conducted routine business activities including but not limited to:
- Developing a professional executive summary.
- Researching competitive, economic, legal, regulatory, and technological forces.
- Writing a comprehensive SWOT Analysis.
- Managing both human and financial resources.
- Conducting financial projections and managing corporate budgets.

Overall, at the end of the simulation, we finished in first place in the simulated world’s class. Our group increased the shareholder value of the simulated company by 788%.

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Mikes Bikes Business Simulation

  1. 1. ALEXANDER BROMBAUER FAIZAN MUHAMMAD MADELYNN RODRIGUEZ SHANG WANG 1
  2. 2. Who we are: CEO: MADELYNN RODRIGUEZ COO: ALEXANDER BROMBAUER CFO: FAIZAN MUHAMMAD CIO: SHANG WANG 2
  3. 3. Our mission is to satisfy our consumers by producing premium quality bicycles. We will ensure our customers will be pleased with our products when they are used. Mission Statement: 3
  4. 4. - Create long term shareholder value. - Increase market share and capitalize on it. - Increase brand awareness. - Stand out from competitors. - Create premium quality bicycles. Main Objectives: 4
  5. 5. Financial Results: Final Shareholder Value: $88.30 Profit after Taxes: $7,871,602 Debt to Equity Ratio: 0.00 Gross Margin: 75.1% Profit Margin: 26.5% Mountain Segment Market Share Production: 27.4% Road Segment Market Share Production: 30.3% 5
  6. 6. Overall Results: 6 $88.30 Final Shareholder Value. #2907 Global Rank. 89.4% Global Percentile
  7. 7. Competitors: 7 1 2 3 4
  8. 8. Financial Results Compared to Competitors: 8
  9. 9. - Aggressive start on Advertising and PR. - Create and produce more bicycles . - Lower prices and upgrade bicycles. - Spend on Company Branding. - Regulate Distribution and Margins. Main Strategy: 9
  10. 10. Marketing Research: 10
  11. 11. Channel Distribution: 11
  12. 12. Sensibility and Preferences: 12
  13. 13. Road Segment: Rocky_Mountain Mountain Segment: Rocky_Mountain Oh, Wheelie! Product Segments: 13
  14. 14. Rocky_Mountain Ain’t no mountain high enough. 14
  15. 15. Rocky_Mountain SALES: 15 2018: 18,000 units. 2019: 22,910 units. 2020: 22,914 units. 2021: 25,378 units. 2022: 28,774 units. 2023: 36,094 units. 2024: 35,580 units. 2025: 36,918 units. 2026: 40,202 units.
  16. 16. Rocky_Mountain ADVERTISEMENT: 16
  17. 17. Rocky_Mountain PR: 17
  18. 18. Rocky_Mountain DEVELOPMENTS: 18 Unit Cost Product Specs v1 $185.00 0.6 v2 $133.73 0.75 v3 $107.94 0.82 v4 $92.43 0.86 v5 $82.06 0.86 v6 $74.65 0.86
  19. 19. Road_Rush Ride fast or be last. 19
  20. 20. Road_Rush SALES: 20 2022: 11,673 units. 41.2% - 2 Competitors. 2023: 12,874 units. 37.4% - 2 Competitors. 2024: 11,997 units. 33.7% - 3 Competitors. 2025: 10,555 units. 29.1% - 4 Competitors. 2026: 11,260 units. 30.3% - 4 Competitors.
  21. 21. Road_Rush ADVERTISEMENT: 21
  22. 22. Road_Rush PR: 22
  23. 23. Road_Rush DEVELOPMENTS: 23 Unit Cost Product Specs v1 $600.00 0.6 v2 $487.08 0.75 v3 $423.88 0.82 v4 $383.49 0.86 v5 $355.44 0.88
  24. 24. Marketing Tactics: 24 - Magazines. - Internet. - Television. - (Sponsorships and Branding). - (Magazine Covers and Awards).
  25. 25. Marketing Tactics:Oh, Wheelie! Brand: 25
  26. 26. Marketing Tactics:Rocky_Mountain Marketing: 26
  27. 27. Marketing Tactics:Road_Rush Marketing: 27
  28. 28. Shareholder Strategy: 28 - Shareholders are our Number #1 Priority. - Share Value Growth and Dividends. Dividend 2018 - 2023 $0.00 2024 $0.60 2025 $1.20 2026 $10.00
  29. 29. Consumer Strategy: 29 Healthy Profit and Gross Margins Understanding the Market Company Branding High Quality
  30. 30. Important Decisions: 30 - 2019: figuring out pricing of Rocky_Mountain. - 2022: expanding from Mountain Segment to also have a Road Segment. - 2024: establishing a dividend. - 2026: capitalizing on the dividend.
  31. 31. SHV compared to Industry Average: 31 Oh, Wheelie! Industry Average 2018 $11.20 $11.20 2019 $15.36 $14.28 2020 $16.97 $13.42 2021 $17.40 $13.06 2022 $29.36 $22.65 2023 $48.93 $32.66 2024 $63.02 $34.05 2025 $67.85 $34.81 2026 $88.30 $42.16
  32. 32. Profit compared to Industry Average: 32 Oh, Wheelie! Industry Average 2018 $1,000,000.00 $1,000,000.00 2019 $1,643,366.00 $1,663,855.20 2020 $1,765,746.00 $1,126,271.40 2021 $1,731,091.00 $1,200,828.00 2022 $2,181,459.00 $2,668,808.60 2023 $6,464,688.00 $3,540,171.80 2024 $7,078,350.00 $2,129,535.40 2025 $5,749,328.00 $3,197,911.80 2026 $7,871,602.00 $2,494,118.60
  33. 33. Rocky_Mountain Market Share Progression: 33
  34. 34. Road_Rush Market Share Progression: 34
  35. 35. Product Demand Forecast Accuracy: 35 - Average of 93.2% on Rocky_Mountain. - Average of 83.4% on Road_Rush.
  36. 36. Factory Report: 36
  37. 37. Met/Missed Team Objectives: 37 - Create long term shareholder value. - Increase brand awareness. - Create premium quality bicycles. - Increase market share and capitalize on it. - Stand out from competitors.
  38. 38. Lessons Learned: 38 - Advertising and PR make a difference. - Create and produce more bicycles. - Dividends are extremely important. - Continuously adjust decisions.
  39. 39. Future Outlook: - We plan to continue expanding our Mountain and Road Segment Bicycles. - We also plan to produce off-segment bicycles by committing to everyday life. - Oh, Wheelie! will take on the task of being Philadelphia’s main rentable bicycles. - Here’s an insight to the future: 39
  40. 40. Marketing Tactics:Future Outlook Oh, Wheelie! Promotion Video: 40
  41. 41. Conclusion: 41 To work as a team gave us the opportunity to learn from each other, share different ideas, and decide on making important decisions as a group. MikesBikes has given us a much better understanding of creating a company and maintaining it for success.
  42. 42. Oh, Wheelie! Team Any questions? Please feel free to ask. 42

Notes de l'éditeur

  • Figure out expenditure with shopping habit
  • We put bike shops and sports shops most parts, 300 grant for each shops and average of 30% margins
  • We set price regard to product preferences, for mountain we charge 760 and for road bikes we charge 2300 because there’s always market for it.

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