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Casper’s Use of Scarcity & ‘Risk Removal’

How Casper became a cutting edge company in the sleep products field

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Casper’s Use of Scarcity & ‘Risk Removal’

  1. 1. SCARCITY AND URGENCY GENERALLY INCREASES CONVERSIONS
  2. 2. RISK FREE OFFER RISK REMOVAL = GENERALLY MORE SALES
  3. 3. STRONG COPY & VALUE PROP.
  4. 4. STRONG SOCIAL PROOF GENERALLY INCREASES CONVERSIONS
  5. 5. CURATED PRODUCT SELECTION GENERALLY INCREASES CONVERSIONS
  6. 6. EDUCATING VISITORS ABOUT BRAND UNIQUENESS
  7. 7. BENEFITS OF BUYING FROM CASPER EACH STATEMENT IS SUPPORTED BY SOCIAL PROOF
  8. 8. EXIT INTENT POP-UP NO VALUE GIVEN UPFRONT WEAK LEAD MAGNET Room for testing
  9. 9. PRODUCT IMAGES that Show, don’t tell
  10. 10. Converting fence-sitters GENERALLY INCREASES CONVERSIONS
  11. 11. TIMELY UPSELLING … on the Product Page
  12. 12. USER REVIEWS & Social Proof
  13. 13. CART UPSELLS
  14. 14. AUTO-APPLIED DISCOUNT
  15. 15. Completion Meter Generally lowers abandonment
  16. 16. Defeating last-minute anxiety
  17. 17. PAYMENT PLANS GENERALLY INCREASES CONVERSIONS
  18. 18. for more teardown goodness … funnelteardowns.net
  19. 19. Credits Icons from flaticon.com Teardown inspiration digitalmarketer.com useronboard.com funnelhacker.tv

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