The document outlines key elements to include on a homepage to encourage visitors to activate accounts and use the product. These include clearly highlighting the ideal persona and value of the product, having a very low barrier to entry, offering a low-ask offer for visitors to take, including 3 case studies and identifying 3 needs the product satisfies. It also recommends including guided onboarding, a template library for ease of use, and making account creation and upgrading easy with perks and pricing transparency.

1. IDEAL PERSONA & VALUE
OF THE PRODUCT
CLEARLY HIGHLIGHTED
Homepage

2. VERY LOW BARRIER TO
ENTRY
Visitor Activation happens right away
because they have the right offer.
Homepage

3. LOW-ASK OFFER
Main activity they want visitor doing
Homepage

4. Homepage
3 CASE STUDIES
Often a better way to show value of
the product and address visitor
objections

5. 3 NEEDS THE
PRODUCT SATISFIES
How they show ‘EASE OF USE’
Homepage

6. GUIDED ONBOARDING
Step 1 - Choosing a Template and
getting the ‘aha’ moment with the
product
Homepage

7. VIEW of TEMPLATE LIBRARY
Helps with the ‘ease of use’ messaging and
removes onboarding friction.
Homepage

8. EASY ‘ACCOUNT
CREATION’
With a laundry list of perks and benefits
included by starting free. It’s not a
watered down account.
Plans page

9. Plans page
MONTHLY FEE CALCULATOR
Price transparency that reduces anxiety.
Especially useful for people importing large
lists.

10. Choose a template page
TEMPLATE LIBRARY -
easy to filter by category and
begin using.

11. Choose a template page
TEMPLATE PREVIEW FIRST
YOU CAN PREVIEW AND CUSTOMIZE A
TEMPLATE YOU LIKE BEFORE CREATING AN
ACCOUNT

12. Choose a template page
‘CREATE AN ACCOUNT’ POPUP
**triggered when saving a template**
Email Asked at the most high-intent point of the
user journey. Just after they’ve had an ‘aha’
moment.

13. UPGRADE OPTION IS VISIBLE
**AFTER FREE TRIAL ACCOUNT CREATION**
Free account

14. 2 DIFFERENT WAYS TO
UPGRADE
Referral 1 & get 100 subscribers
Subscription page

15. Option A
UPGRADE BY
REFERRING NEW USERS
A great option for price conscious
users & powerful referral tool
Subscription page

16. SUBSCRIBE FOR A MONTHLY
PLAN
TO UNLOCK ADDITIONAL FEATURES YOU
NEED
Subscription page