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How Ladder Removes Sticker Shock with Real-Time Underwriting

Ladder Life Insurance marketing teardown

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How Ladder Removes Sticker Shock with Real-Time Underwriting

  1. 1. Homepage MESSAGING & IMAGERY TARGETED AT YOUNGER & MORE DISCERNING VISITORS
  2. 2. Homepage SOCIAL PROOF CUSTOMER TESTIMONIALS & POSITIVE REVIEWS GIVES THE BRAND MORE CREDIBILITY
  3. 3. Homepage BENEFIT #1 - “FAST & EASY APPLICATION” This is hitting on one of the common pain points must customers have.
  4. 4. Homepage BENEFIT #2 - “SAVE MONEY” WITH → REAL-TIME UNDERWRITING
  5. 5. Homepage BENEFIT #3 - “FLEXIBILITY” THE POLICY CHANGES AS LIFE CHANGES
  6. 6. Homepage MORE BENEFITS & PERKS GRID LAYOUT FOR EASY SKIMMING.
  7. 7. About us MESSAGING TO APPEAL TO THE TARGET DEMOGRAPHIC “Easy”, “Intuitive”, “Affordable”
  8. 8. About us TRUST BADGES Important for a Startup Life Insurance Co
  9. 9. Insurance Calculator “REAL TIME UNDERWRITING” Easy to show the cost savings of using Ladder
  10. 10. Survey LEARNING ABOUT THE VISITOR Collecting data in a playful, low-friction way
  11. 11. Survey Quiz Survey To Qualify Visitors Collecting data in a playful, low-friction way
  12. 12. Survey Progress Meter & 1 Question per Slide High-Completion, Low-Abandonment
  13. 13. Survey QUALIFYING QUESTION High-Completion, Low-Abandonment
  14. 14. Survey TOGGL FEATURE Delivers A Great User Experience
  15. 15. Survey QUALIFYING QUESTION High-Completion, Low-Abandonment
  16. 16. Survey REAL TIME UNDERWRITING Allows user to adjust coverage length and amount to find perfect monthly price.
  17. 17. CONGRATULATIONS SCREEN Very Tempting to View & Accept Offer
  18. 18. FINAL SCREEN AFTER ACCEPTING OFFER Clear next action is to view an account

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