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Research on Humanities and Social Sciences www.iiste.org
ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online)
Vol.3, No.11, 2013
86
Print Media Framing of Boko Haram Insurgency in Nigeria: A
Content Analytical Study of the Guardian, Daily Sun, Vanguard
and Thisday Newspapers
Nnanyelugo Okoro, Ph.D, Senior Lecturer And Head, Department of Mass Communication, University of
Nigeria, Nsukka)
Nnanyelugo05@yahoo.com
Chinedu Christian Odoemelam, Research Fellow, Department of Mass Communication, Univesity of Nigeria,
Nsukka.
Email: judahmandate@gmail.com
Abstract
This study set out to identify the pattern of frames adopted by Nigerian newspapers in the coverage of Boko
Haram insurgency. Four newspapers (The Guardian, Daily Sun, the Vanguard and ThisDay) were analysed to
find out the framing patterns in the reportage of Boko Haram insurgency. The research method was content
analysis. Inter-coder reliability was tested using Holsti’s formula which showed an overall 0.86 percent
agreement. Findings indicate that Nigerian newspapers reported the Boko Haram insurgency in a predominantly
policy response frame. This pattern was conspicuously manifest in The Guardian, ThisDay and Vanguard
newspapers. However, this contrasted with the pattern identified in the Daily Sun newspaper, which emphasized
ethnic and religious frames. Findings also showed that there was 60% prevalence out of the 10 frame categories
used in the study. From these findings, it is clear that Nigerian newspapers reported government interventions in
positive terms. Such positive framings are germane to minimizing insurgencies like that of Boko Haram, while
on the other hand, coverage which emphasize ethnic and religious frames are negative and are detrimental to
peace initiatives in a secular and multi-cultural State like Nigeria. We therefore recommend the optimization of
positive frames to promote the peace media initiative which forms the critical plank of positive media
interventions.
Keywords: Frames, Newspapers, News coverage, Boko Haram, Framing Categories.
Background of the Study
One manner in which news media shape perceptions of key events is through the act of ‘Framing’.
Therefore, news content analysis is essential to studying the pattern of media frame of news. In news media,
news frames serve as journalistic tools through which journalists recount a story in a limited amount of space
and place an event within its broader context (Hallahan 1999:207). He used a framing metaphor to interpret news
frame as a “window or portrait frame drawn around information that delimits the subject matter and, thus,
focuses attention on key elements within”.
Lippmann (quoted in Papacharissi and Oliveira, 2008: 52) notes that news is responsible for providing
the “pseudo-environment” upon which people rely to experience and understand events they cannot observe
directly and that news frames are important in how these events are reported since they reflect a process of
recurring selection and emphasis in communicating perceived reality. They concluded that, frames in media are
key components in the study of selection and interpretation of news. As Bullock (2001:20) notes, framing affects
how a story is told and influences public perception. One reason for this, according to Auerbach & Bloch-Elkon
(2005:13) is that the public’s lack of awareness, along with their reliance on media for information and decision-
making, make them more likely to be influenced by framing. They observed that:
When the media place stories in specific frames, they lend
a different meaning to the news. The media increase or
decrease the salience of issues, which allows the public to
remember and make judgments on such issues. Framing
assumes that subtle changes in the wording of the
description of a situation might affect how audience
members think about the situation
Research shows that news dealing with unrest and crises, like the Boko Haram insurgence in Nigeria,
influence public perceptions and concerns. When such events cause destruction in the society, it severely affects
members in that community. Generally, these events allow researchers to assess the degree to which media select
news and shape its content (Brunken, 2006: 2).
Research on Humanities and Social Sciences www.iiste.org
ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online)
Vol.3, No.11, 2013
87
Study Focus/ Frames of Analysis
The type of frames examined in a media content analysis, is often times influenced by the event under
investigation. This study is on a crises situation in Nigeria and examines the following frames: response frame,
political frame, economic frame, religious frame, and ethnic frame. Others include: Powerlessness frame,
attribution of responsibility frame, labeling frame, human interest frame and conspiracy frame. These measures
were developed by Semetko and Valkenburg (2000); Iyengar (1991) and De Vreese (2005), for analyzing
frames in media coverage issues.
The response frame focuses on the approach adopted by the government in a crisis or security threat
situation like the Boko Haram activities. This style of coverage puts government’s response on the spotlight of
public scrutiny and provides an understanding of how the people would place their trust on the government. The
political frame emphasizes escalation of political tension. It points at conflict of interest for power and scarce
means among geo-political regions, party and groups. In Ethnic framing, the crisis situation is portrayed as being
targeted at a particular tribe. The economic frame relates to the economic consequences of events on an
individual, group, institution, region, or country (Semetko & Valkenburg, 2000:96). An analysis of the economic
consequence of the group’s activities could be summed up by Poopola’s (2012) observation: “The perplexing
aspect of the Boko Haram’s activities is that it could worsen the nation’s economy”. The upsetting impact of the
Boko Haram crises on the political, religious, ethnic, social and economic life of Nigeria, and the limited number
of studies on the subject matter, provides sufficient justification for this research. At this juncture, it is pertinent
to take a cursory look at the Boko Haram sect as part of the contextualization of this study.
Boko Haram
Boko Haram is an Islamic group in Northern Nigeria that opposes western education and uses violence,
killings and bombings to implement their goals. It is otherwise known as Jama’atu Ahlis Sunna Lidda’awati
Wal-Jihad, that is, "people committed to the cause of Islam” (Ekwueme and Akpan, 2012). According to Okoro
and Okechukwu (2012) the sect which opposes western culture, modern science and democracy was formed in
2002 by late Ustaz Mohammed Yusuf in Maiduguri, Borno State. Boko Haram, which literally means western
education (Boko) is sinful (Haram), is believed, by many, to be a break-away republic from the deadly
Maitatsine Group of 1980s. In fact, the history of Boko Haram is as elusive as the group itself and studies on the
group remain inconclusive about its origin. According to some sources, the group has evolved from various
efforts by extremists’ elements dating back to the 1940s through the end of the 1990s that sought to radicalize
various segments of northern Nigeria. To some other sources, Boko Haram started in 1995 as ‘Sahaba’ and was
initially led by Lawan Abubukar, who later left for the University of Medina in Saudi Arabia for further studies.
Late Yusuf Mohammed who was killed in a controversial circumstance in 2009 by men of the Nigeria Police
Force was said to have taken over the leadership after the departure of Abubakar and indoctrinated the sect with
his own teachings which he claimed were based on purity and Sharia law.
Shortly after his take-over, he commenced what many described as intensive membership mobilization
after his first release from police custody in November 2008 in Maiduguri. This intensive mobilization recorded
huge followership of over 500,000 members. Before his demise, he usually taxed them one naira, which
approximated to N500, 000 daily. It is believed that the almajiri system in the north made this mobilization easy
(Madike, June 2011).
As a result of the violent activities of the group, the late President Umaru Musa Yar’Adua ordered the
deployment of the military to contain the group which government described as dissidents. After initial
resistance, Boko Haram fell to the superior fire power of the military, and Yusuf, its leader, was arrested and
handed over to the police. Hours later, police executed him alongside his alleged sponsor, Alhaji Buji Foi, who
was the Commissioner for Religious Affairs during the first term of former Governor Ali Modu Sheriff of Borno
State. Despite the death of the once dreaded Yusuf, the group has continued its attacks. At the moment, the
insurgence has assumed a very dangerous dimension with renewed attacks in many places in the northern part of
Nigeria. From the time the group was formed to the present day, it has carried out lots of attacks most of which
were bomb blasts that have left lots of people dead and properties worth billions of naira destroyed (Okoro and
Okechukwu, 2012). These massive destructions have engendered an atmosphere of concern and insecurity.
Theoretical Postulations
Several theories have been advanced to explain the reason for the Boko Haram insurgence and how
government has responded to the unpleasant development. Some scholars have advanced the conspiracy theory.
For instance, during the militant activities of the Niger Delta in the years, 2006 and 2007, some Northerners
accused the South of looking for an excuse to break away and lay sole claim to Nigeria’s offshore oil (Eti, 2012).
Conversely, due to the Boko Haram- masterminded violence and killings in the North, some scholars suggest
that the Northern political elite was masterminding the violence to make President Goodluck Jonathan, from the
Research on Humanities and Social Sciences www.iiste.org
ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online)
Vol.3, No.11, 2013
88
Southern region, “look bad” at the next election in 2015. Others suggest that the security forces want to fuel the
crisis because it keeps pushing up their budget ( Economist, September, 2012). Yet, others have pointed at other
reasons such as, religion, ethnicity and economic inequality. According to Economist, Boko Haram’s big
grievance is economic inequality. Others also see it as a politically motivated development: “Boko Haram is a
resistance movement against misrule rather than a purely Islamic group” (Josiah Idow-Fearon, the Anglican
bishop of Kaduna). As regards government response, some quarters belief that government has remained neutral
and has not responded to the situation. Others have argued that government has done its best in responding to the
Boko Haram problem (Popoola, 2012). An examination of the response frame in the media coverage of the
insurgence is therefore, critical to the understanding of media portrayal of policy actions and the role of political
communication in a crises situation.
The Problem
Although there exists a substantial body of research and information analyzing press coverage of the
Boko Haram violent activities in northern Nigeria, available literature shows that the frames employed by the
media in such coverage are lacking. Also lacking, is information on the prevalent and dominant frames as used
by the media. Studies show that most of the existing framing researches were used outside of Nigerian culture
and within the subject matter of natural disaster-induced crises such as floods, fire outbreak, Hurricane, etc.
(Raum, 2005). A scan of empirical studies on news coverage of the Boko Haram in Nigerian newspapers
revealed that the categories constantly examined were: prominence, depth of coverage, direction and frequency.
This limited scope does not provide for the examination of other categories which will help in revealing the role
of the media in the selection, interpretation and communication of perceived reality--a role which Goffman
(1974) termed “Framing”. As a result, this study set out to: ascertain the patterns of news framing of the Boko
Haram activities in Nigerian newspapers; identify the dominant frame used in the coverage of the Boko Haram
activities in the year 2012 and to determine which of the frames were prevalent in the news coverage of Boko
Haram activities.
Research Questions
The following research questions were formulated to guided the study:
(i) What were the patterns of news frames of the Boko Haram activities in Nigerian newspapers?
(ii) What was the dominant frame used in the coverage of the Boko Haram insurgency?
(iii) Which of the frames were prevalent in the news coverage of Boko Haram activities in 2012?
Literature Review
Framing is considered a pivotal practice in journalism. Zillman et. Al (2004:1) believe that media
frames give meaning to events and issues and that, when used appropriately, they instigate readers’ attention and
interest. By giving emphasis to certain aspects and downplaying others, they can apture and retain the readers’
attention to the news (Tankard, 2001; Zillman et al, (2004).
The above views on the implications of framing the news align with those of Shah et. al (2002:1-46),
who carried out a study in America, titled, News framing and Cueing of Issue Regimes: Explaining Clinton’s
Public Approval in spite of Scandal and Impending Impeachment Proceedings Against the President. The
researchers were interested in finding out whether Clinton’s regime of high economic markers, internal security
and overall job performance, which several political scientists have termed “Media independent variables”, was
responsible for the increased approval rating or if positive American media frames accounted for the rating. In
testing these hypotheses the researchers utilized the ideo-dynamic model which attempts to predict public
approval based upon media coverage as postulated by Fan and Cook (2002). For their study, the researchers
drew three types of data spanning a period of six years from January 1993 to March 1999. Data source included
a longitudinal content analysis of major news media, a time trend of opinion polls on presidential job approval,
and monthly estimates of real disposable personal income. All three data sources were used to test the theory that
mass opinion recognizes that citizens’ opinions are substantially influenced by certain frames contained in news
coverage.
In the final analysis, their finding showed that simple valence of media effect did not adequately explain
President Clinton’s public support during the Monica Lewinsky scandal but rather, a sharp modification of
extent models of media effects to account for the framing of the scandal. With this done, it was concluded that
mass approval of Clinton was sustained and encourage by news content presenting or framing the scandal in
terms of attacks by conservative and critical responses by liberals. In support of their hypothesis that strong
economy and favourable presidential performance may not be the reason for the high approval of Clinton’s
presidency in the face of the sex scandal, their finding showed that the citizens’ support increased when they
encountered coverage that framed the sex scandal in terms of the actions and accusations of conservative elites.
Research on Humanities and Social Sciences www.iiste.org
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Their finding is consistent with the theory that news coverage can focus public attention on particular topics and
in so doing, alter the mix of cognition that are most readily accessible when forming political judgments
(Papacharissi and Oliveira, 2008).
Studies in media framing 2011; Eti, 2012; Shah, et al, 2002; Papacharissi and Oliveira, 2008 and
Odoemelam, Okeibunor & Adibe. 2012) continue to support the opinion that the media draw the public attention
to certain topics and decide what people think about. These studies argue that the way in which news is
presented, and the attributes used in the presentation, is a deliberate choice made by journalists (Eti, 2012). Thus,
the way media organs and media gatekeepers organize and present the events and the issues they cover, and the
way audiences interpret what they are provided with, are products of media frame. Therefore, content analysis as
a research method, has over time, represented an approach adopted by scholars to examine these patterns of
media presentation of news.
Also, comparative methods have been used to examine how the News frames terrorism in newspapers
across different continents. In their study, News Frames Terrorism: A comparative Analysis of Frames Employed
in Terrorism Coverage in U.S. and U.K. Newspapers, Papacharissi and Oliveira (2008) under took a comparative
analysis of leading newspapers in the United States of America and the United Kingdom, by combining
qualitative and quantitative methods to identify frames in reports on terrorism events. They focused on the
following newspapers: Washington Post, the New York Times, the London Financial Times and the Guardian,
over a year period. The units analysed included news reports, features, news analyses and editorials. Their study
revealed that, the U.S papers engaged in more episodic coverage, while the U.K. papers were more interested in
thematic coverage of terrorism and terror-related events. They further observed that, the U.S papers were
consumed with reporting news related with the military approach, whereas, the U.K papers were oriented toward
diplomatic evaluations of terrorist events. Evidently, this study provides an intriguing insight for this present
study but would have been more valuable if it had investigated the reason for the discrepancy in coverage
orientation by the U.S and U.K newspapers. The study significantly differs from this present study because the
researchers examined frames that contrast with the frames in the present study.
To investigate how newspapers interpret crises issues in Nigeria through their reportage, researchers
have also adopted the qualitative approach to content analysis. In the year 2012, Eti, adopted the qualitative
content analysis method to examine how Nigerian newspapers report crises issues like kidnapping and hostage-
taking. The papers content analysed, included, the Champion, the Punch and New Nigerian Newspapers. She
focused on newspaper headlines and came to the conclusion that, reporting of crises situations like bombing and
kidnapping in the Nigerian press is ‘episodic’ and that the coverage featured such conflict behaviours as the
“bombing of drilling platforms and oil pipelines”, “killing and maiming of oil workers and state security
operatives”, and “kidnapping and hostage taking”. She also drew the conclusion that, framing of these conflict
behaviours were influenced by ethno-political factors, foreign policy implications, and the height of drama of the
situation. This study and the present study, share certain similarities. For instance, they both examined an issue
of national concern, which is violence by a segment of the Nigerian polity. They former examined the pattern
adopted by the Nigerian press in the coverage of the crises of hostage-taking and bombing of oil pipelines by the
Niger Delta Militants, while this present study, examined the use of frames in the coverage of the Boko Haram
insurgence. Also, both studies attempted a comparative analysis of the coverage by the newspapers. However,
they differ in several instances. This study triangulated the research method by collecting data with different
approaches which included the quantitative and qualitative methods. This study examined the patterns in the
coverage with specific benchmarks called ‘framing categories’. This study also examined three units in the
newspapers which include: headlines, body of the story and the news photographs. Frames in newspaper
coverage, have also been used to study natural disasters. For instance, Brunken (2006) examined the Hurricane
crisis and adopted the following categories: Conflict, Human Interest, Economic and Moral frames as content
categories to newspaper coverage of the crisis.
Theoretical Underpinning
This study is anchored on the framing theory propounded by Erving Goffman in 1974 in his book, Framing
analysis: An essay on the organization of experience. Framing is used here to explain how the mass media
promote a particular definition of an issue through selection, emphasis, exclusion, and elaboration (Scheufele &
Iyengar, 2010).
Previous research has provided sufficient evidence that mass media have the power to select and “pack”
the events, and, thus, to influence the way audience/readers perceive the surrounding reality. Framing is one of
the media effects theories, largely used to analyze how the mass-media filters information and, thus, influences
the public’s reactions to a whole range of external stimuli (De Vreese, 2007). Azlan (2012) has analyzed how
public attitudes are shaped as a result of media framing of a subject. He notes further that there are two factors
that facilitate the adoption of frames “the accessibility of an issue, and the correlation between a subject and the
Research on Humanities and Social Sciences www.iiste.org
ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online)
Vol.3, No.11, 2013
90
audience’s pre-existing opinions.” In other words, framing effects are not independent (Azlan, 2012, p 320). On
the other hand, Shuck and de Vreese (2006) have established that attitudes and knowledge that exist before
media exposure play an important role in determining the framing effects. Also, Auerbach & Bloch-Elkon (2005)
have found correlations between low levels of political information, on one hand, and the predisposition to adopt
frames, on the other hand. Interestingly, Adair (2007) and Shah et. al. (2004) have shown that, in general, the
public is more affected by negative frames than by the positive ones.
Method
The research design for this study is the content analysis method, which, as Reinard (2001: 14) notes,
analyses the manifest content of communication to discover the extant patterns.
The Nwanna’s (1981:44) sample size formula was used to draw a sample for the study. 10% expected
frequency value was used for the calculation of the sample size which was above a thousand. The formula is:
n =
100
)(PNV
Where:
n= sample size
NV=Population value
P=Expected frequency value = (10%)
Therefore n =
100
10*1460
n=146
n=146 (Actual sample size).
However, to make room for uniform distribution, the sample size of 146 was reduced to 144. This
meant that 2 days were removed from the total sample size. The need for a uniform distribution of the sample,
justifies this reduction by 2, which the researcher notes is not significant and does not affect the
representativeness of the sample size. It is usually not the largeness of the sample size that makes a sample valid
but its representativeness (Chilisa, 2012; Asika, 2010). Wimmer and Dominick (2011:178) note that, a sample is
representative of the population from which it is taken if the characteristics of the sample mimic those of the
population. This brought the total sample size to n=144. To ensure that each of the selected papers for the study
had equal numbers of representation, the quota sampling technique was used to assign 36 issues or editions to
each of the selected papers. Also, to ensure that each element had a probable chance of being selected, the simple
random technique was used (Okoro, 2000; Ohaja, 2003). To allow for equal participation and selection of the
entire element in the study, the researchers divided the editions into 12 months (January2012-December 2012).
The simple random technique was used in selecting the particular days of reportage out of the sample of 144
(n=144). The study used the code sheet for gathering information on the frames in the news coverage of the
Boko Haram activities, and also the code guide as an instructional or training/resource material for the coders.
Inter-coder reliability was assessed using Holsti’s inter-coder reliability formula. The Holsti’s inter-
coder reliability test was calculated thus:
Reliability=
21
2
NN
M
+
Where:
M= the number of coding decisions which two coders agree.
N1 & N2= the number of coding decisions by the first and second coder respectively.
Therefore Inter-coder reliability =
5050
)43(2
+
=
100
86
Inter-coder reliability= 86.0
The unit of analysis in this study was the News, which is that genre of media content that gives an
accurate and objective account of an occurrence. For the content category, Wimmer and Dominick (2011:165)
note that the precise constitutions of these categories vary with the topic of inquiry. The variables analysed in
Research on Humanities and Social Sciences www.iiste.org
ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online)
Vol.3, No.11, 2013
91
this study, were categorized into ten types of frames such as: response frame, ethnic frame, political frame,
economic frame and religious frame. Others include: Powerlessness frame, attribution of responsibility frame,
labeling frame and conspiracy frame. These measures were developed by Semetko and Valkenburg (2000);
Iyengar (1991) and De Vreese (2005), for analyzing frames in media coverage of various phenomenon.
Data Presentation and Discussion of Findings
Following are the data gathered and the discussion of findings:
Research Question One: What were the patterns of news frames of the Boko Haram activities in Nigerian
newspapers?
As this data show, there were a total of 57 frames used by the Guardian newspaper in the coverage of the Boko
Haram activities in the year 2012. Out of this, 17, representing (29.8%) was devoted to the Respond frame. in its
reportage of Boko, Haram. This was followed by 13 (22.8 %). Powerlessness frame was 0 (0%). Political frame was 5
(8.7%), while Human interest and Conspiracy frames were 2 (3.5%) each. Attribution of responsibility frame was 5 (8.7%)
and Ethnicity was 3 (5.2%). This showed that the Guardian newspaper used more of Response frame than any other
frame. Meanwhile, Human interest and Conspiracy frames were the least used 2 (3.5%) each, while the powerlessness
frame was not used at all.
Fig 2 above shows that the Vanguard newspaper used a total of 42 frames in the reporting of the Boko
haram insurgence. 16, representing 38.0%, was used for the Response frame. Religion and political frames
appeared 5 times, representing 12% each. Also, human interest and economic frames appeared 3 times
representing 7.1% each. Powerlessness frame was 4, representing 9.5%. The least were conspiracy and labeling
frames which had 1, representing 2.3% each. The dominant frame used by the Vanguard in the reportage of
Boko Haram was therefore, the Response frame which is 38%.
0
5
10
15
20
25
30
35
Res Hu Rel Econ Pol Pow Cons AR Lab Eth
Fig 1: Patterns of news frames by the Guardian
Frequency
Percentage
0
10
20
30
40
Res Hu Rel Econ Pol Pow Cons AR Lab Eth
Fig 2: patterns of news frames by the Vanguard
Frequency
Percentage
Research on Humanities and Social Sciences www.iiste.org
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Vol.3, No.11, 2013
92
In the ThisDay newspaper, as fig 3 above show, frames appeared 52 times. Out of that, the response frame
appeared 18 times (34.6%) while the Human interest frame was 5 (9.6%); and the religious frame was 2 (3.8%). The
economic frame was 6 (11.5%), while the Political and Powerlessness frames had 5 (9.6%) each. The Labeling frame was
9 (17.3%). Conspiracy and Attribution of responsibility frames had the least with 1 (1.9%) each. This showed that
ThisDay newspaper gave more emphasis to the response frame 18 34.6%, which was followed by the labeling frame
17.3%.
Fig 4 above shows that in the Daily Sun newspaper, frames appeared 65 times. The response frame was
6 (9.2%), the human interest frame was 10 (15.3%) while the Religious frame was 18 (27.6%). Political frame
appeared 2 times (3.0%). The economic and Conspiracy frames were absent 0 (0%). The Labeling frame had 5
(7.6%) appearances, with such labels as terrorist, Islamic sect, religious extremists identified in the content of the
news reports. Powerlessness frame was 4 (6.1%) while Attribution of responsibility was 1 (1.5%). This showed
that the Daily Sun gave more emphasizes to the Ethnic frame in its reportage of the Boko Haram activities in
2012.
Research Question Two: What was the dominant frame used in the coverage of the Boko Haram?
Fig 5 above shows that in the four newspapers under study, frames appeared 216 times in the coverage
of the Boko activities in the year 2012. Out of this, the Response frame had the highest frequency 57,
representing (26.3%). It follows therefore that, the Response frame was the dominant frame used in the coverage
of the Boko Haram activities in the year 2012 by the main stream newspapers in Nigeria. This purports that, in
its reportage of the Boko Haram incident, the Nigerian newspapers presented issues in the light of government
response to the Boko Haram’s threats and violence. This was followed by the Religious frame which had a
frequency of 29 (13.4%). The least was the conspiracy frame, which had a frequency of 4 (1.8%).
18
5 2
6 5 5
1 1
9
0
34.6
9.6
3.8
11.5 9.6 9.6
1.9 1.9
17.3
0
Res Hu Rel Econ Pol Pow Cons AR Lab Eth
Fig 3: Patterns of Frames in Thisday newspaper
Frequency Percentage
Res
9%
Hu
15%
Rel
28%
Econ
0%
Pol
3%
Pow
6%
Cons
0%
AR
2%
Lab
8%
Eth
29%
Fig 4: patterns of frames in the Daily Sun newspaper
17
2
4
6 5
0
2
5
13
3
16
3
5
3
5 4
1 2 1 2
18
5
2
6 5 5
1 1
9
0
6
10
18
0
2
4
0 1
5
19
RESP HUMAN RELIGION ECO POL POW CON AR LAB ETH
Dominant frame in the coverage
Guardian Vanguard Thisday Sun
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Vol.3, No.11, 2013
93
Research Question Three: Which of the frames were prevalent in the news coverage of Boko Haram in 2012.
Fig 6: Showing prevalence of frames in newspaper coverage of Boko Haram
Res Hu Rel Econ Pol Pow Cons AR Lab Eth Sum
Guardian 17 (29.) 2(3.5) 4 (7.0 ) 6(10.) 5 (8.7) 0 ( ) 2 (3.2 ) 5 (8.7) 13(22.8) 3 (5.2 ) 57
Vanguard 16(38.0) 3 (7.1 ) 5 (11.9 ) 3 (7.1) 5(11.9) 4(9.5) 1 (2.3) 2(4.7) 1 ( 2.3) 2 (4.7) 42
Thisday 18(34.6) 5 (9.6) 2 (3.8) 6(11.5) 5 (9.6) 5(9.6) 1 (1.9) 1(1.9) 9 (17.3) 0 ( ) 52
Daily Sun 6 (9.2) 10(15.3) 18(27.6) 0 ( ) 2 ( 3.0) 4(6.1) 0 ( ) 1(1.5) 5 (7.6) 19(29.3) 65
TOTAL 57 20 29 15 17 13 4 9 28 24 216
As the above table show, out of the 10 (100%) categories used for determining the frames in the
coverage of the Boko Haram crises by the four Nigerian newspapers, 6, representing (60%), were prevalent (i.e,
common) in the coverage by the newspapers. These frames included the following: Response frame, Human
interest frame, Political frame, Powerlessness frame, Attribution of responsibility frame and labeling frame.
Those that were not prevalent include: the Economic frame, the Conspiracy frame and the Ethnicity frame. They
were not prevalent because not all the newspapers used them in their coverage. For instance, the Guardian
newspaper did not use the Powerlessness frame. In the same vein, the ThisDay newspaper did not use the Ethnic
frame, while the Daily Sun newspaper, did not use the Economic and Conspiracy frame.
Summary of Findings
The study found contrasting patterns in frames used by the newspapers in the coverage of Boko Haram
in the year 2012. The Guardian, the Vanguard and the ThisDay newspapers emphasized the responsibility frame
24% as against 17.1% emphasized by the Daily Sun newspaper. Also, among the 10 frames used as yardstick for
measuring newspaper coverage of the Boko Haram insurgence, the dominant frame identified in the coverage,
was the Response frame, 26.3%. Findings also showed that there was 60% prevalence in the use of the frames by
the newspapers in the coverage. On the other hand, finding showed that there was 40% non-prevalence in the use
of the frames.
Conclusion
The study has provided evidence into the differences in newspaper reporting and framing of the Boko
Haram crises as well as showing both the dominant and prevalent frames used by the newspapers. A significant
contribution of this study, not found in previous efforts, is the analysis of the way frames could contribute to the
understanding of the role the media play in the understanding of phenomenon.
Recommendations:
As a result of these findings, it is recommended that the Nigerian press should be encouraged in reporting
terror related news stories positively (emphasizing on policy actions and response to the situation) especially
when it is proven that government is channeling effort to such direction. This has the benefit of causing the
polity to trust the government in times of insecurity and uncertainty. It is also recommended that the Daily Sun
should endeavour not to present news or perceived realities in the light of ethnicity or religion in a secular and
multi-cultural State like Nigeria.
It is recommended that further studies could be expanded to include more framing categories and other
forms of media to provide a more comprehensive understanding of how the media covered an issue. This is more
so, because most studies limit their analysis of manifest content categories to, frequency, prominence, depth and
direction of coverage. This study notes that these categories do not exhaustively unveil the pattern of media
coverage hence, the need for category expansion,
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Okoro, N. & Okechukwu, C. (2012). Reporting violent insurgencies in postcolonial Nigeria: An analysis of
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The Economist, September, 2012. Pp. 8-9.
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This academic article was published by The International Institute for Science,
Technology and Education (IISTE). The IISTE is a pioneer in the Open Access
Publishing service based in the U.S. and Europe. The aim of the institute is
Accelerating Global Knowledge Sharing.
More information about the publisher can be found in the IISTE’s homepage:
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  • 1. Research on Humanities and Social Sciences www.iiste.org ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online) Vol.3, No.11, 2013 86 Print Media Framing of Boko Haram Insurgency in Nigeria: A Content Analytical Study of the Guardian, Daily Sun, Vanguard and Thisday Newspapers Nnanyelugo Okoro, Ph.D, Senior Lecturer And Head, Department of Mass Communication, University of Nigeria, Nsukka) Nnanyelugo05@yahoo.com Chinedu Christian Odoemelam, Research Fellow, Department of Mass Communication, Univesity of Nigeria, Nsukka. Email: judahmandate@gmail.com Abstract This study set out to identify the pattern of frames adopted by Nigerian newspapers in the coverage of Boko Haram insurgency. Four newspapers (The Guardian, Daily Sun, the Vanguard and ThisDay) were analysed to find out the framing patterns in the reportage of Boko Haram insurgency. The research method was content analysis. Inter-coder reliability was tested using Holsti’s formula which showed an overall 0.86 percent agreement. Findings indicate that Nigerian newspapers reported the Boko Haram insurgency in a predominantly policy response frame. This pattern was conspicuously manifest in The Guardian, ThisDay and Vanguard newspapers. However, this contrasted with the pattern identified in the Daily Sun newspaper, which emphasized ethnic and religious frames. Findings also showed that there was 60% prevalence out of the 10 frame categories used in the study. From these findings, it is clear that Nigerian newspapers reported government interventions in positive terms. Such positive framings are germane to minimizing insurgencies like that of Boko Haram, while on the other hand, coverage which emphasize ethnic and religious frames are negative and are detrimental to peace initiatives in a secular and multi-cultural State like Nigeria. We therefore recommend the optimization of positive frames to promote the peace media initiative which forms the critical plank of positive media interventions. Keywords: Frames, Newspapers, News coverage, Boko Haram, Framing Categories. Background of the Study One manner in which news media shape perceptions of key events is through the act of ‘Framing’. Therefore, news content analysis is essential to studying the pattern of media frame of news. In news media, news frames serve as journalistic tools through which journalists recount a story in a limited amount of space and place an event within its broader context (Hallahan 1999:207). He used a framing metaphor to interpret news frame as a “window or portrait frame drawn around information that delimits the subject matter and, thus, focuses attention on key elements within”. Lippmann (quoted in Papacharissi and Oliveira, 2008: 52) notes that news is responsible for providing the “pseudo-environment” upon which people rely to experience and understand events they cannot observe directly and that news frames are important in how these events are reported since they reflect a process of recurring selection and emphasis in communicating perceived reality. They concluded that, frames in media are key components in the study of selection and interpretation of news. As Bullock (2001:20) notes, framing affects how a story is told and influences public perception. One reason for this, according to Auerbach & Bloch-Elkon (2005:13) is that the public’s lack of awareness, along with their reliance on media for information and decision- making, make them more likely to be influenced by framing. They observed that: When the media place stories in specific frames, they lend a different meaning to the news. The media increase or decrease the salience of issues, which allows the public to remember and make judgments on such issues. Framing assumes that subtle changes in the wording of the description of a situation might affect how audience members think about the situation Research shows that news dealing with unrest and crises, like the Boko Haram insurgence in Nigeria, influence public perceptions and concerns. When such events cause destruction in the society, it severely affects members in that community. Generally, these events allow researchers to assess the degree to which media select news and shape its content (Brunken, 2006: 2).
  • 2. Research on Humanities and Social Sciences www.iiste.org ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online) Vol.3, No.11, 2013 87 Study Focus/ Frames of Analysis The type of frames examined in a media content analysis, is often times influenced by the event under investigation. This study is on a crises situation in Nigeria and examines the following frames: response frame, political frame, economic frame, religious frame, and ethnic frame. Others include: Powerlessness frame, attribution of responsibility frame, labeling frame, human interest frame and conspiracy frame. These measures were developed by Semetko and Valkenburg (2000); Iyengar (1991) and De Vreese (2005), for analyzing frames in media coverage issues. The response frame focuses on the approach adopted by the government in a crisis or security threat situation like the Boko Haram activities. This style of coverage puts government’s response on the spotlight of public scrutiny and provides an understanding of how the people would place their trust on the government. The political frame emphasizes escalation of political tension. It points at conflict of interest for power and scarce means among geo-political regions, party and groups. In Ethnic framing, the crisis situation is portrayed as being targeted at a particular tribe. The economic frame relates to the economic consequences of events on an individual, group, institution, region, or country (Semetko & Valkenburg, 2000:96). An analysis of the economic consequence of the group’s activities could be summed up by Poopola’s (2012) observation: “The perplexing aspect of the Boko Haram’s activities is that it could worsen the nation’s economy”. The upsetting impact of the Boko Haram crises on the political, religious, ethnic, social and economic life of Nigeria, and the limited number of studies on the subject matter, provides sufficient justification for this research. At this juncture, it is pertinent to take a cursory look at the Boko Haram sect as part of the contextualization of this study. Boko Haram Boko Haram is an Islamic group in Northern Nigeria that opposes western education and uses violence, killings and bombings to implement their goals. It is otherwise known as Jama’atu Ahlis Sunna Lidda’awati Wal-Jihad, that is, "people committed to the cause of Islam” (Ekwueme and Akpan, 2012). According to Okoro and Okechukwu (2012) the sect which opposes western culture, modern science and democracy was formed in 2002 by late Ustaz Mohammed Yusuf in Maiduguri, Borno State. Boko Haram, which literally means western education (Boko) is sinful (Haram), is believed, by many, to be a break-away republic from the deadly Maitatsine Group of 1980s. In fact, the history of Boko Haram is as elusive as the group itself and studies on the group remain inconclusive about its origin. According to some sources, the group has evolved from various efforts by extremists’ elements dating back to the 1940s through the end of the 1990s that sought to radicalize various segments of northern Nigeria. To some other sources, Boko Haram started in 1995 as ‘Sahaba’ and was initially led by Lawan Abubukar, who later left for the University of Medina in Saudi Arabia for further studies. Late Yusuf Mohammed who was killed in a controversial circumstance in 2009 by men of the Nigeria Police Force was said to have taken over the leadership after the departure of Abubakar and indoctrinated the sect with his own teachings which he claimed were based on purity and Sharia law. Shortly after his take-over, he commenced what many described as intensive membership mobilization after his first release from police custody in November 2008 in Maiduguri. This intensive mobilization recorded huge followership of over 500,000 members. Before his demise, he usually taxed them one naira, which approximated to N500, 000 daily. It is believed that the almajiri system in the north made this mobilization easy (Madike, June 2011). As a result of the violent activities of the group, the late President Umaru Musa Yar’Adua ordered the deployment of the military to contain the group which government described as dissidents. After initial resistance, Boko Haram fell to the superior fire power of the military, and Yusuf, its leader, was arrested and handed over to the police. Hours later, police executed him alongside his alleged sponsor, Alhaji Buji Foi, who was the Commissioner for Religious Affairs during the first term of former Governor Ali Modu Sheriff of Borno State. Despite the death of the once dreaded Yusuf, the group has continued its attacks. At the moment, the insurgence has assumed a very dangerous dimension with renewed attacks in many places in the northern part of Nigeria. From the time the group was formed to the present day, it has carried out lots of attacks most of which were bomb blasts that have left lots of people dead and properties worth billions of naira destroyed (Okoro and Okechukwu, 2012). These massive destructions have engendered an atmosphere of concern and insecurity. Theoretical Postulations Several theories have been advanced to explain the reason for the Boko Haram insurgence and how government has responded to the unpleasant development. Some scholars have advanced the conspiracy theory. For instance, during the militant activities of the Niger Delta in the years, 2006 and 2007, some Northerners accused the South of looking for an excuse to break away and lay sole claim to Nigeria’s offshore oil (Eti, 2012). Conversely, due to the Boko Haram- masterminded violence and killings in the North, some scholars suggest that the Northern political elite was masterminding the violence to make President Goodluck Jonathan, from the
  • 3. Research on Humanities and Social Sciences www.iiste.org ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online) Vol.3, No.11, 2013 88 Southern region, “look bad” at the next election in 2015. Others suggest that the security forces want to fuel the crisis because it keeps pushing up their budget ( Economist, September, 2012). Yet, others have pointed at other reasons such as, religion, ethnicity and economic inequality. According to Economist, Boko Haram’s big grievance is economic inequality. Others also see it as a politically motivated development: “Boko Haram is a resistance movement against misrule rather than a purely Islamic group” (Josiah Idow-Fearon, the Anglican bishop of Kaduna). As regards government response, some quarters belief that government has remained neutral and has not responded to the situation. Others have argued that government has done its best in responding to the Boko Haram problem (Popoola, 2012). An examination of the response frame in the media coverage of the insurgence is therefore, critical to the understanding of media portrayal of policy actions and the role of political communication in a crises situation. The Problem Although there exists a substantial body of research and information analyzing press coverage of the Boko Haram violent activities in northern Nigeria, available literature shows that the frames employed by the media in such coverage are lacking. Also lacking, is information on the prevalent and dominant frames as used by the media. Studies show that most of the existing framing researches were used outside of Nigerian culture and within the subject matter of natural disaster-induced crises such as floods, fire outbreak, Hurricane, etc. (Raum, 2005). A scan of empirical studies on news coverage of the Boko Haram in Nigerian newspapers revealed that the categories constantly examined were: prominence, depth of coverage, direction and frequency. This limited scope does not provide for the examination of other categories which will help in revealing the role of the media in the selection, interpretation and communication of perceived reality--a role which Goffman (1974) termed “Framing”. As a result, this study set out to: ascertain the patterns of news framing of the Boko Haram activities in Nigerian newspapers; identify the dominant frame used in the coverage of the Boko Haram activities in the year 2012 and to determine which of the frames were prevalent in the news coverage of Boko Haram activities. Research Questions The following research questions were formulated to guided the study: (i) What were the patterns of news frames of the Boko Haram activities in Nigerian newspapers? (ii) What was the dominant frame used in the coverage of the Boko Haram insurgency? (iii) Which of the frames were prevalent in the news coverage of Boko Haram activities in 2012? Literature Review Framing is considered a pivotal practice in journalism. Zillman et. Al (2004:1) believe that media frames give meaning to events and issues and that, when used appropriately, they instigate readers’ attention and interest. By giving emphasis to certain aspects and downplaying others, they can apture and retain the readers’ attention to the news (Tankard, 2001; Zillman et al, (2004). The above views on the implications of framing the news align with those of Shah et. al (2002:1-46), who carried out a study in America, titled, News framing and Cueing of Issue Regimes: Explaining Clinton’s Public Approval in spite of Scandal and Impending Impeachment Proceedings Against the President. The researchers were interested in finding out whether Clinton’s regime of high economic markers, internal security and overall job performance, which several political scientists have termed “Media independent variables”, was responsible for the increased approval rating or if positive American media frames accounted for the rating. In testing these hypotheses the researchers utilized the ideo-dynamic model which attempts to predict public approval based upon media coverage as postulated by Fan and Cook (2002). For their study, the researchers drew three types of data spanning a period of six years from January 1993 to March 1999. Data source included a longitudinal content analysis of major news media, a time trend of opinion polls on presidential job approval, and monthly estimates of real disposable personal income. All three data sources were used to test the theory that mass opinion recognizes that citizens’ opinions are substantially influenced by certain frames contained in news coverage. In the final analysis, their finding showed that simple valence of media effect did not adequately explain President Clinton’s public support during the Monica Lewinsky scandal but rather, a sharp modification of extent models of media effects to account for the framing of the scandal. With this done, it was concluded that mass approval of Clinton was sustained and encourage by news content presenting or framing the scandal in terms of attacks by conservative and critical responses by liberals. In support of their hypothesis that strong economy and favourable presidential performance may not be the reason for the high approval of Clinton’s presidency in the face of the sex scandal, their finding showed that the citizens’ support increased when they encountered coverage that framed the sex scandal in terms of the actions and accusations of conservative elites.
  • 4. Research on Humanities and Social Sciences www.iiste.org ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online) Vol.3, No.11, 2013 89 Their finding is consistent with the theory that news coverage can focus public attention on particular topics and in so doing, alter the mix of cognition that are most readily accessible when forming political judgments (Papacharissi and Oliveira, 2008). Studies in media framing 2011; Eti, 2012; Shah, et al, 2002; Papacharissi and Oliveira, 2008 and Odoemelam, Okeibunor & Adibe. 2012) continue to support the opinion that the media draw the public attention to certain topics and decide what people think about. These studies argue that the way in which news is presented, and the attributes used in the presentation, is a deliberate choice made by journalists (Eti, 2012). Thus, the way media organs and media gatekeepers organize and present the events and the issues they cover, and the way audiences interpret what they are provided with, are products of media frame. Therefore, content analysis as a research method, has over time, represented an approach adopted by scholars to examine these patterns of media presentation of news. Also, comparative methods have been used to examine how the News frames terrorism in newspapers across different continents. In their study, News Frames Terrorism: A comparative Analysis of Frames Employed in Terrorism Coverage in U.S. and U.K. Newspapers, Papacharissi and Oliveira (2008) under took a comparative analysis of leading newspapers in the United States of America and the United Kingdom, by combining qualitative and quantitative methods to identify frames in reports on terrorism events. They focused on the following newspapers: Washington Post, the New York Times, the London Financial Times and the Guardian, over a year period. The units analysed included news reports, features, news analyses and editorials. Their study revealed that, the U.S papers engaged in more episodic coverage, while the U.K. papers were more interested in thematic coverage of terrorism and terror-related events. They further observed that, the U.S papers were consumed with reporting news related with the military approach, whereas, the U.K papers were oriented toward diplomatic evaluations of terrorist events. Evidently, this study provides an intriguing insight for this present study but would have been more valuable if it had investigated the reason for the discrepancy in coverage orientation by the U.S and U.K newspapers. The study significantly differs from this present study because the researchers examined frames that contrast with the frames in the present study. To investigate how newspapers interpret crises issues in Nigeria through their reportage, researchers have also adopted the qualitative approach to content analysis. In the year 2012, Eti, adopted the qualitative content analysis method to examine how Nigerian newspapers report crises issues like kidnapping and hostage- taking. The papers content analysed, included, the Champion, the Punch and New Nigerian Newspapers. She focused on newspaper headlines and came to the conclusion that, reporting of crises situations like bombing and kidnapping in the Nigerian press is ‘episodic’ and that the coverage featured such conflict behaviours as the “bombing of drilling platforms and oil pipelines”, “killing and maiming of oil workers and state security operatives”, and “kidnapping and hostage taking”. She also drew the conclusion that, framing of these conflict behaviours were influenced by ethno-political factors, foreign policy implications, and the height of drama of the situation. This study and the present study, share certain similarities. For instance, they both examined an issue of national concern, which is violence by a segment of the Nigerian polity. They former examined the pattern adopted by the Nigerian press in the coverage of the crises of hostage-taking and bombing of oil pipelines by the Niger Delta Militants, while this present study, examined the use of frames in the coverage of the Boko Haram insurgence. Also, both studies attempted a comparative analysis of the coverage by the newspapers. However, they differ in several instances. This study triangulated the research method by collecting data with different approaches which included the quantitative and qualitative methods. This study examined the patterns in the coverage with specific benchmarks called ‘framing categories’. This study also examined three units in the newspapers which include: headlines, body of the story and the news photographs. Frames in newspaper coverage, have also been used to study natural disasters. For instance, Brunken (2006) examined the Hurricane crisis and adopted the following categories: Conflict, Human Interest, Economic and Moral frames as content categories to newspaper coverage of the crisis. Theoretical Underpinning This study is anchored on the framing theory propounded by Erving Goffman in 1974 in his book, Framing analysis: An essay on the organization of experience. Framing is used here to explain how the mass media promote a particular definition of an issue through selection, emphasis, exclusion, and elaboration (Scheufele & Iyengar, 2010). Previous research has provided sufficient evidence that mass media have the power to select and “pack” the events, and, thus, to influence the way audience/readers perceive the surrounding reality. Framing is one of the media effects theories, largely used to analyze how the mass-media filters information and, thus, influences the public’s reactions to a whole range of external stimuli (De Vreese, 2007). Azlan (2012) has analyzed how public attitudes are shaped as a result of media framing of a subject. He notes further that there are two factors that facilitate the adoption of frames “the accessibility of an issue, and the correlation between a subject and the
  • 5. Research on Humanities and Social Sciences www.iiste.org ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online) Vol.3, No.11, 2013 90 audience’s pre-existing opinions.” In other words, framing effects are not independent (Azlan, 2012, p 320). On the other hand, Shuck and de Vreese (2006) have established that attitudes and knowledge that exist before media exposure play an important role in determining the framing effects. Also, Auerbach & Bloch-Elkon (2005) have found correlations between low levels of political information, on one hand, and the predisposition to adopt frames, on the other hand. Interestingly, Adair (2007) and Shah et. al. (2004) have shown that, in general, the public is more affected by negative frames than by the positive ones. Method The research design for this study is the content analysis method, which, as Reinard (2001: 14) notes, analyses the manifest content of communication to discover the extant patterns. The Nwanna’s (1981:44) sample size formula was used to draw a sample for the study. 10% expected frequency value was used for the calculation of the sample size which was above a thousand. The formula is: n = 100 )(PNV Where: n= sample size NV=Population value P=Expected frequency value = (10%) Therefore n = 100 10*1460 n=146 n=146 (Actual sample size). However, to make room for uniform distribution, the sample size of 146 was reduced to 144. This meant that 2 days were removed from the total sample size. The need for a uniform distribution of the sample, justifies this reduction by 2, which the researcher notes is not significant and does not affect the representativeness of the sample size. It is usually not the largeness of the sample size that makes a sample valid but its representativeness (Chilisa, 2012; Asika, 2010). Wimmer and Dominick (2011:178) note that, a sample is representative of the population from which it is taken if the characteristics of the sample mimic those of the population. This brought the total sample size to n=144. To ensure that each of the selected papers for the study had equal numbers of representation, the quota sampling technique was used to assign 36 issues or editions to each of the selected papers. Also, to ensure that each element had a probable chance of being selected, the simple random technique was used (Okoro, 2000; Ohaja, 2003). To allow for equal participation and selection of the entire element in the study, the researchers divided the editions into 12 months (January2012-December 2012). The simple random technique was used in selecting the particular days of reportage out of the sample of 144 (n=144). The study used the code sheet for gathering information on the frames in the news coverage of the Boko Haram activities, and also the code guide as an instructional or training/resource material for the coders. Inter-coder reliability was assessed using Holsti’s inter-coder reliability formula. The Holsti’s inter- coder reliability test was calculated thus: Reliability= 21 2 NN M + Where: M= the number of coding decisions which two coders agree. N1 & N2= the number of coding decisions by the first and second coder respectively. Therefore Inter-coder reliability = 5050 )43(2 + = 100 86 Inter-coder reliability= 86.0 The unit of analysis in this study was the News, which is that genre of media content that gives an accurate and objective account of an occurrence. For the content category, Wimmer and Dominick (2011:165) note that the precise constitutions of these categories vary with the topic of inquiry. The variables analysed in
  • 6. Research on Humanities and Social Sciences www.iiste.org ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online) Vol.3, No.11, 2013 91 this study, were categorized into ten types of frames such as: response frame, ethnic frame, political frame, economic frame and religious frame. Others include: Powerlessness frame, attribution of responsibility frame, labeling frame and conspiracy frame. These measures were developed by Semetko and Valkenburg (2000); Iyengar (1991) and De Vreese (2005), for analyzing frames in media coverage of various phenomenon. Data Presentation and Discussion of Findings Following are the data gathered and the discussion of findings: Research Question One: What were the patterns of news frames of the Boko Haram activities in Nigerian newspapers? As this data show, there were a total of 57 frames used by the Guardian newspaper in the coverage of the Boko Haram activities in the year 2012. Out of this, 17, representing (29.8%) was devoted to the Respond frame. in its reportage of Boko, Haram. This was followed by 13 (22.8 %). Powerlessness frame was 0 (0%). Political frame was 5 (8.7%), while Human interest and Conspiracy frames were 2 (3.5%) each. Attribution of responsibility frame was 5 (8.7%) and Ethnicity was 3 (5.2%). This showed that the Guardian newspaper used more of Response frame than any other frame. Meanwhile, Human interest and Conspiracy frames were the least used 2 (3.5%) each, while the powerlessness frame was not used at all. Fig 2 above shows that the Vanguard newspaper used a total of 42 frames in the reporting of the Boko haram insurgence. 16, representing 38.0%, was used for the Response frame. Religion and political frames appeared 5 times, representing 12% each. Also, human interest and economic frames appeared 3 times representing 7.1% each. Powerlessness frame was 4, representing 9.5%. The least were conspiracy and labeling frames which had 1, representing 2.3% each. The dominant frame used by the Vanguard in the reportage of Boko Haram was therefore, the Response frame which is 38%. 0 5 10 15 20 25 30 35 Res Hu Rel Econ Pol Pow Cons AR Lab Eth Fig 1: Patterns of news frames by the Guardian Frequency Percentage 0 10 20 30 40 Res Hu Rel Econ Pol Pow Cons AR Lab Eth Fig 2: patterns of news frames by the Vanguard Frequency Percentage
  • 7. Research on Humanities and Social Sciences www.iiste.org ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online) Vol.3, No.11, 2013 92 In the ThisDay newspaper, as fig 3 above show, frames appeared 52 times. Out of that, the response frame appeared 18 times (34.6%) while the Human interest frame was 5 (9.6%); and the religious frame was 2 (3.8%). The economic frame was 6 (11.5%), while the Political and Powerlessness frames had 5 (9.6%) each. The Labeling frame was 9 (17.3%). Conspiracy and Attribution of responsibility frames had the least with 1 (1.9%) each. This showed that ThisDay newspaper gave more emphasis to the response frame 18 34.6%, which was followed by the labeling frame 17.3%. Fig 4 above shows that in the Daily Sun newspaper, frames appeared 65 times. The response frame was 6 (9.2%), the human interest frame was 10 (15.3%) while the Religious frame was 18 (27.6%). Political frame appeared 2 times (3.0%). The economic and Conspiracy frames were absent 0 (0%). The Labeling frame had 5 (7.6%) appearances, with such labels as terrorist, Islamic sect, religious extremists identified in the content of the news reports. Powerlessness frame was 4 (6.1%) while Attribution of responsibility was 1 (1.5%). This showed that the Daily Sun gave more emphasizes to the Ethnic frame in its reportage of the Boko Haram activities in 2012. Research Question Two: What was the dominant frame used in the coverage of the Boko Haram? Fig 5 above shows that in the four newspapers under study, frames appeared 216 times in the coverage of the Boko activities in the year 2012. Out of this, the Response frame had the highest frequency 57, representing (26.3%). It follows therefore that, the Response frame was the dominant frame used in the coverage of the Boko Haram activities in the year 2012 by the main stream newspapers in Nigeria. This purports that, in its reportage of the Boko Haram incident, the Nigerian newspapers presented issues in the light of government response to the Boko Haram’s threats and violence. This was followed by the Religious frame which had a frequency of 29 (13.4%). The least was the conspiracy frame, which had a frequency of 4 (1.8%). 18 5 2 6 5 5 1 1 9 0 34.6 9.6 3.8 11.5 9.6 9.6 1.9 1.9 17.3 0 Res Hu Rel Econ Pol Pow Cons AR Lab Eth Fig 3: Patterns of Frames in Thisday newspaper Frequency Percentage Res 9% Hu 15% Rel 28% Econ 0% Pol 3% Pow 6% Cons 0% AR 2% Lab 8% Eth 29% Fig 4: patterns of frames in the Daily Sun newspaper 17 2 4 6 5 0 2 5 13 3 16 3 5 3 5 4 1 2 1 2 18 5 2 6 5 5 1 1 9 0 6 10 18 0 2 4 0 1 5 19 RESP HUMAN RELIGION ECO POL POW CON AR LAB ETH Dominant frame in the coverage Guardian Vanguard Thisday Sun
  • 8. Research on Humanities and Social Sciences www.iiste.org ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online) Vol.3, No.11, 2013 93 Research Question Three: Which of the frames were prevalent in the news coverage of Boko Haram in 2012. Fig 6: Showing prevalence of frames in newspaper coverage of Boko Haram Res Hu Rel Econ Pol Pow Cons AR Lab Eth Sum Guardian 17 (29.) 2(3.5) 4 (7.0 ) 6(10.) 5 (8.7) 0 ( ) 2 (3.2 ) 5 (8.7) 13(22.8) 3 (5.2 ) 57 Vanguard 16(38.0) 3 (7.1 ) 5 (11.9 ) 3 (7.1) 5(11.9) 4(9.5) 1 (2.3) 2(4.7) 1 ( 2.3) 2 (4.7) 42 Thisday 18(34.6) 5 (9.6) 2 (3.8) 6(11.5) 5 (9.6) 5(9.6) 1 (1.9) 1(1.9) 9 (17.3) 0 ( ) 52 Daily Sun 6 (9.2) 10(15.3) 18(27.6) 0 ( ) 2 ( 3.0) 4(6.1) 0 ( ) 1(1.5) 5 (7.6) 19(29.3) 65 TOTAL 57 20 29 15 17 13 4 9 28 24 216 As the above table show, out of the 10 (100%) categories used for determining the frames in the coverage of the Boko Haram crises by the four Nigerian newspapers, 6, representing (60%), were prevalent (i.e, common) in the coverage by the newspapers. These frames included the following: Response frame, Human interest frame, Political frame, Powerlessness frame, Attribution of responsibility frame and labeling frame. Those that were not prevalent include: the Economic frame, the Conspiracy frame and the Ethnicity frame. They were not prevalent because not all the newspapers used them in their coverage. For instance, the Guardian newspaper did not use the Powerlessness frame. In the same vein, the ThisDay newspaper did not use the Ethnic frame, while the Daily Sun newspaper, did not use the Economic and Conspiracy frame. Summary of Findings The study found contrasting patterns in frames used by the newspapers in the coverage of Boko Haram in the year 2012. The Guardian, the Vanguard and the ThisDay newspapers emphasized the responsibility frame 24% as against 17.1% emphasized by the Daily Sun newspaper. Also, among the 10 frames used as yardstick for measuring newspaper coverage of the Boko Haram insurgence, the dominant frame identified in the coverage, was the Response frame, 26.3%. Findings also showed that there was 60% prevalence in the use of the frames by the newspapers in the coverage. On the other hand, finding showed that there was 40% non-prevalence in the use of the frames. Conclusion The study has provided evidence into the differences in newspaper reporting and framing of the Boko Haram crises as well as showing both the dominant and prevalent frames used by the newspapers. A significant contribution of this study, not found in previous efforts, is the analysis of the way frames could contribute to the understanding of the role the media play in the understanding of phenomenon. Recommendations: As a result of these findings, it is recommended that the Nigerian press should be encouraged in reporting terror related news stories positively (emphasizing on policy actions and response to the situation) especially when it is proven that government is channeling effort to such direction. This has the benefit of causing the polity to trust the government in times of insecurity and uncertainty. It is also recommended that the Daily Sun should endeavour not to present news or perceived realities in the light of ethnicity or religion in a secular and multi-cultural State like Nigeria. It is recommended that further studies could be expanded to include more framing categories and other forms of media to provide a more comprehensive understanding of how the media covered an issue. This is more so, because most studies limit their analysis of manifest content categories to, frequency, prominence, depth and direction of coverage. This study notes that these categories do not exhaustively unveil the pattern of media coverage hence, the need for category expansion, References Adair, N. (2007). Political violence as understood within historically conditioned schemata: A case study of American media discourse on Chechen-led hostage crises. Unpublished Thesis, University of Helsinki, Department of Political Science. Asika, N. (2010). Research methodology in the behavioural sciences. Lagos: Longman. Azlan, A. (2012).Content analysis of crisis communicative strategies: Tunisian protest vs. anti-Mubarak protest. International Journal of Human Sciences. Vol. 9, Issue 2. Auerbach, Y. & Bloch-Elkon, Y. (2005). Media framing and foreign policy: The elite press vis-à-vis US policy in Bosnia, 1992-95. Journal of Peace Research, 42(1),83-99. Bullock, E., Wyche, K. & Williams, W. R. (2001). Media images of the poor. Journal of Social Issues, 57(2), 229-246. Brunken, B. (2004). Hurricane Katrina: A content analysis of media framing, attributes agenda setting, and tone of government response. Thesis submitted to the Loiusanna State University.
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