We're looking for second round investment as we expand into the Food, Fashion, Beauty and Tech verticals.

1. CONFIDENTIAL

2. CONFIDENTIAL
95% of travellers used the web for inspiration and information
In 2015 4 out of 5 bookings were peer-led, increasing the need for brands to generate
trusted reviews
4 out of 5 of the most influential information sources are peer or expert generated
Online recommendations were more important than advertising for the 18-34 year olds
Close to 40% of travellers never booked a holiday without visiting a review site
Source: Holiday Trends 2016 BDRC Continental
Bloggers perceived as peer reviews with expert opinions, combining trust with quality
KEY FACTS (travel)

3. CONFIDENTIAL
THE PROBLEM
• No online searchable resource dedicated to blog and vlog content
• Search engines dominated by retail heavyweights so independent content is hard to find
• Videos and written content require separate searches and don’t intuitively respond to a
single search query
THE SOLUTION
• www.blogilicious.com: A search and discovery blog and vlog only platform, that
satisfies all of one’s inspirational and information needs
• Highly customisable to ensure readers’ get the content that they are looking for
• Article count at launch: 425,000 and to grow rapidly
BACKGROUND

4. CONFIDENTIAL
To become the most widely read and trusted source for discerning
readers of travel and food blogs.
MISSION

5. CONFIDENTIAL
Director
Private equity and
corporate finance
professional with start up
experience across software,
media, energy, and finance.
Hidden talent: Digital
Marketing
Henry Emson Alison Burgh
Business Angel Investor
Industry leader in the travel and
tourism sector with clients
including the World Bank,
UNWTO, and Ministries of
Tourism and regional tourism
bodies in Africa, Asia, the Middle
East, the Americas and Europe.
Position: Board non-exec.
Alexander Gray
Sales Head: UK
A consummate travel sector
professional with a wealth of
contacts in the trade and
media and experience with
agency, consumer and
blogger networks. Favourite
Hideaway: Gusti’s
Bungalows, Bali.
JAPA GHOSH, CEO
15 years of marketing and business start-
up experience, handling multi-million
dollar consumer goods, e-commerce and
fashion brands in India and overseas.
Obsessed with execution and creativity.
Motto: Creativity, Speed, Frugality.
Yusuf Shabbir
Chief Engineer
Technology
evangelist with 12
years of experience
in building solutions
for enterprises from
across the globe.
Favourite Food:
Code
THE TEAM

6. CONFIDENTIAL
MILESTONES – FY 16
Founding
Team
Formed
Co.
Set Up
IT Dev.
Starts
Seed
Funding
(US)
Trademark
Reg.
(India)
Beta
Launch
Seed
Funding
(UK)
Full
Roll-out
Launch
Mobile
Site
Start of
Advt.
Campaign
Series A
Funding
Intro. Of
Admin
Module
Intro.
Travel
Vlogs.
Intro.
Food
Blogs
SITE VISITS: 1MN.
Billing
Sys. Int.
Android
App
MAR. '16 APR. '16NOV. '15 JUN. '16MAY '16 JUL. '16 AUG. '16 DEC. '16 JAN. '17SEP. '16OCT. '16 FEB. '17 MAR. '17

7. CONFIDENTIAL
FINDING THE RIGHT CONTENT
Bloggers with high quality posts find disseminating their content difficult as they can’t
compete with big budget SEO and Pay-per-Click advertising
GET THE FULL PICTURE
It’s not enough to just find one article, the full picture requires
multiple perspectives.
TRUST
Readers rate independent content as more credible with
established follower audiences.
UNIQUE
As online content consumption moves towards videos, no single
platform combines vlogs and blogs within a single search result
SEARCHING THE WEB FOR RICH CONTENT IS
CHALLENGING…

8. CONFIDENTIAL
COMPETITION
 Short commentaries
 Not professionally written
 Limited use of image
content
 Accommodation rather
than destination focused
 Focused on fashion &
beauty
 US Focus
 Dominated by SEO
heavyweights
 Resource expensive
(SEO & PPC)
 No category search
function
 Rich content – written
imagery and video
content
 Not only validation
but also inspiration
 Convenient
categorisation
 Regular updates from
bloggers of interest
 See trending
destinations, top activities

9. CONFIDENTIAL
UK
 60.1 million visits abroad in 2014
 616.5 million nights
 Majority of trips are holidays
E-COMMERCE (UK)
 2015 - $111 .55 Bn.
 2020 - $144.4 Bn.
 CAGR - 5.3%
Source: PwC eCommerce in India report 2014
INDIA
 Middle class households: 80 Mn.
 India domestic trips: 1 Bn. + (2014)
 India overseas trips: 22 Mn. (2016)
E-COMMERCE (INDIA)
 2015 - $14 Bn.
 2020 - $55.26 Bn.
 CAGR - 59%
Source: Office of National Statistics (UK)
TARGET MARKETS
641
279
243
109 107 84
China US India Japan Brazil Russia
Internet users by country: In million (2014)
46%
87%
19%
86%
53% 59%
China US India Japan Brazil Russia
Internet penetration as percentage of population (2014)

10. CONFIDENTIAL
TRAFFIC ESTIMATOR
Predominantly first paid traffic at £0.03 per click, as repeat users return and refer,
dependence and cost per visitor diminishes
0.000
0.005
0.010
0.015
0.020
0.025
0.030
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Traffic Growth vs. Net Cost of Acquisition
Paid Traffic Organic Traffic Referral Traffic Repeat Traffic Net Cost of Acquisition

11. CONFIDENTIAL
0.50 0.52 0.56 0.58 0.64
0.77
0.91
1.070.00
1.00
1.16
1.28
1.52
1.78
2.03
2.30
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
June '16 Oct '16 June '17 Dec '16 Dec '17 Dec '18 Dec '19 Dec '20
Travel Food
1.51
2.47
3.17
3.66
4.33
5.03
5.80
MILLION
ARTICLES
CONTENT BUILD UP

12. CONFIDENTIAL
HOME PAGE
 Focus on search function for 500K +
articles
 Carousels of trending articles and vlogs,
categorised into topics of interest for
inspiration
 Social reading
SEARCH RESULTS
 Offers multiple perspectives and
experiences with diversity of blogs
and vlogs
 Results display managed by in-house self-
learning algorithm
CORE UX

13. CONFIDENTIAL
ARTICLE (IFRAME)
 Display housing original blog
article, top & tailed with
Blogilicious features.
 Carousel (Top) articles that
share the same search terms as
the main article.
 Carousel (Bottom) articles from
the same blogger.
 Comments for inter-user
engagement and between the
blogger and audience.
 Advertising/Affiliate Advt.
Intelligently inserted advt.
material for maximum visual &
call-to-action impact
CORE UX

14. CONFIDENTIAL
MY ACCOUNT
 Curated content without having to enter search
criteria.
 Manage profile settings to prioritise with latest
interests.
BLOGGER PAGE
 Bespoke page for displaying all their content in one
place.
 Follow option
CORE UX

15. CONFIDENTIAL
MARKETING (users)
OBJECTIVE
 Create brand awareness amongst potential visitors
 Grow first time visitor numbers and generate repeat visits to achieve 20Mn monthly visits
by FY 20
TRAFFIC GROWTH
 Generate post reach through paid and organic broadcast on Facebook, Twitter and
Pinterest
 User referral programme with innovative brand tie-ups
 Social media based contests to generate user engagement
GROWING REPEAT USERS
 Bespoke mailing programme based on users’ geography, reading history and interests
 Email notification supplemented by app based notification
 Emphasis on social reading content by highlighting what friends and people like you are
reading
 Co-sponsored special offers for Blogilicious’ users

16. CONFIDENTIAL
MARKETING (industry)
OBJECTIVE
 Create brand awareness amongst bloggers, advertiser and affiliate marketing partners
PUBLIC RELATIONS (Digital and Traditional)
 Focus on conveying brand USP to advertisers and benefits for them
 Focus on driving visibility in the VC community
 Partner with brands and Govt. to highlight and support social causes
COMMUNITY BUILDING: Bloggers
 Reach out to bloggers through Twitter, Facebook and Pinterest
 Build community of partner bloggers to generate user interest stories and videos
 Drive influencer marketing programmes using partner bloggers

17. CONFIDENTIAL
REVENUE OPPORTUNITIES
AFFILIATE MARKETING
• Develop custom affiliate marketing platform for bloggers to be able to partner with brands easily and
receive payments in a quick and hassle-free manner
• Partner will leading affiliate marketing partners in selected industries such as Booking.com,
Amazon.com, Open Table etc…
ADVERTISING
• Partner with brands in the travel & hospitality space & brands operating in adjutant areas such as
(Outdoor & Travel Gears | Books & Magazine | Clothing | Photography equip etc.)
• Advertising opportunities: native advts., display advt., email marketing, blog promotion and bespoke
brand partnerships
INFLUENCER MARKETING
• Build influencer marketing platform and work with blog partners to
promote and amplify brand campaigns
• Proprietary platform will be developed that will track social media
influence & reach of bloggers in various geographical and
demographic niches

18. CONFIDENTIAL
MONETISATION
Traffic Increasingly derived from organic, repeat and referral sources progressively
separates revenue performance from PPC marketing
£0
£200,000
£400,000
£600,000
£800,000
£1,000,000
£1,200,000
Revenue Vs. PPC Marketing
PPC Marketing
Gross Revenue

19. CONFIDENTIAL
FINANCIALS
2016 2017 2018 2019 2020
Website Performance
Paid Traffic 1,166,667 17,040,000 20,720,000 20,720,000 20,720,000
Organic Traffic 41,339 1,495,108 4,145,238 9,667,906 37,049,811
Referral Traffic 34,318 1,179,095 3,203,588 7,403,543 28,227,313
Repeat Traffic 83,460 3,391,190 9,795,135 23,254,082 89,984,800
Total Traffic 1,325,783 23,105,392 37,863,961 61,045,531 175,981,924
Product CT 53,031 924,216 1,514,558 2,441,821 7,039,277
Conversion 2,121 38,817 66,641 112,324 337,885
Revenues
Affilaite Revenue £22,273 £407,579 £699,726 £1,179,400 £3,547,796
Advertising £19,887 £323,475 £492,231 £732,546 £1,935,801
Gross Revenue £42,160 £731,055 £1,191,957 £1,911,946 £5,483,597
Cost of Revenues
COGS £4,972 £61,460 £68,912 £80,580 £193,580
Gross Profit £37,188 £669,594 £1,123,045 £1,831,366 £5,290,017
Costs
General Opex £10,305 £57,755 £67,724 £76,313 £85,992
PPC Marketing £35,000 £511,200 £621,600 £621,600 £621,600
Staff & Directors £17,400 £128,640 £164,697 £185,585 £209,121
Office Cap Ex £10,650 £8,479 £1,373 £1,548 £1,744
Web & App Development £5,000 £24,921 £34,677 £39,075 £44,030
Total Costs £83,326 £792,455 £958,983 £1,004,700 £1,156,067
EBITDA -£41,166 -£61,400 £232,974 £907,246 £4,327,530
Cash B/Forward £132,444 £571,044 £775,055 £1,500,852 £4,962,876
Investor Equity £130,000 £500,000

20. CONFIDENTIAL
BELOW IS OUR AGENDA POST SERIES A FUNDING:
 Marketing campaign for traffic and user
acquisition
 Build and launch Android & iOS APP
 Hire relevant support staff
 Increase blog article coverage
 Receive revenue metrics from marketing and
pivot the business towards greater
performance
 Sign advertisers for repeat revenue
1-5 YEAR PLAN
LONG TERM OBJECTIVES:
 Diminish reliance on paid traffic
 Develop affiliate marketing platform
 Build influencer marketing platform
 Create in-house OTA
 Explore expanding into Fashion,
Health & Wellness
POST FUNDING 6-9
MONTH PLAN

21. Thank you