some lowest common denominator advertising.

2. Today:
1)Check-in
2)MAP project assigned
3)Working with Ads
4)For next time– pick some commercials
5)Audio tips: recording clean vocals

3. A lengthy quote from the article “Hegemonic
Visualism” by Louis Tietje and Steven Cresap. You
can locate it here if you want to read more:
http://www.radicalpedagogy.org/radicalpedagog
y8/Hegemonic_Visualism.html

4. “What makes visual media a problem? All
societies are saturated in images: forests of
symbols, spheres within spheres, scenes of life,
imaginary others, dreams, hallucinations,
illusions. Social life is dependent on people
communicating all sorts of images, visual, aural
and literary, in stories, pictures, sounds, songs,
dances, myths, prayers and so on, usually while
in a state of dreaming semi-consciousness.”

5. http://www.millwardbrown.com/docs/default-source/insight-documents/knowledge-points/
MillwardBrown_KnowledgePoint_SexualImageryInAdvertising.pdf

8. http://fog.ccsf.cc.ca.us/amills/IronMaiden.rtf

10. Sex in Advertising
So I’ve chosen some obvious “using sex to sell
our product” ads. As we look at them, use
your skills to rhetorically determine what the
advertiser is trying to convey to you.

12. It was so big it tore my mouth,
opening that wide.

14. Hey… I got wood.

16. Because a man in boxer shorts
probably isn’t what a man wants to
see.

18. Or is it?

20. Bet you never think of pork the same
way again.

22. Stop looking at my nakedness! Oh,
wait, it’s just my super-soft clothes.

24. I splatter my face with colors, and
pose like this, because it’s sexy. And
girls always sit like this.

26. Oh, wait. I see the cat now.

27. For Thursday
We will look at a few of the commercials
you suggested, as well as a commercial with
some satirical responses and a pair of
sustained “campaigns.”
We will then spend some time talking about
the MAP project.