The document provides guidance on designing a social media "badge" or banner for a website. It then lists recommendations from various readings on things that are needed for good social media branding, such as uniformity, discipline, a network, long-term planning, and quality content, as well as things to avoid like frequent revisions, oversharing, disconnected posts, confusing networks, and spontaneous posts.

2. To start today
Here’s an example of design task 9: a
social media “badge” or banner for a
website.

3. The readings for today
Your readings highlight a number
of things. Let’s go through them
and talk about some of these key
ideas.

4. What does Clay tell us?

5. How about Starks Jr. ?

6. How about Schawbel?

7. And the CNN piece?

8. FIVE THINGS YOU NEED FOR
GOOD SOCIAL MEDIA
BRANDING.
AND
FIVE THINGS YOU
ABSOLUTELY DON’T.

9. NEEDS:

10. UNIFORMITY.

11. DISCIPLINE.

12. A NETWORK.

13. A LONGVIEW.

14. “THE GOODS.”

15. AVOID:

16. FREQUENT REVISIONS.

17. OVERSHARING.

18. DISCONNECTED
POSTS/CONTENT.

19. CONFUSING NETWORK.

20. SPONTANEOUS POSTS.