Marketing Automation is the use of specific software to eliminate campaign execution tasks that are manual or repetitive. Marketing processes such as the segmentation of prospects, leads or customers are automated, as well as the integration, or completion process, of customer data and campaign management. Marketing Automation not only tracks prospects to turn them into sales, but also increases MQL (Marketing Qualified Leads) collection, loyalty, commitment and brand positioning, while improving execution times and operating costs. In addition, this solution allows you to reuse campaigns with different leads, which removes a great weight from graphic designers. Automation also gives the marketing team a reliable source of reports, to improve their content and increase impressions. With Marketing Automation, not only is the process of sending campaigns by promotions or offers automated, the customer's top of mind about your brand is automated. competition.