The slides will teach 9 strategies that should bring a boost in revenue in a short period of time. Also, you'll learn how to minimize business risks that are associate with each strategy.

1. Growth-hacking 2.0:
Proven strategies to increase
your revenue
#digitalzone

2. Stereotypes
#digitalzone

3. Optimization
We’re really good in …
#digitalzone

5. Userator
#digitalzone

6. SAPE
#digitalzone

7. Is it risky? Is it black-
hat?
Unethical?
#digitalzone

8. I have a gut
feeling that next
time we should
firstly think, and
then act!
Wait! Do you
mean we need
to evaluate
business risks?
#digitalzone

9. Before using any of
shared by me
strategies carefully
evaluate business risks
#digitalzone

10. For each of these hacks we will go through:
The strategy
Risks (associate with this strategy)
How to minimize the risks
#digitalzone

11. #digitalzone
strategies
5to expand your subscriber
database

12. 1 Target niche/industry

13. Follow these steps:
Use SimilarWeb Industry Analysis
Get the list of employees with their
job roles from LinkedIn
Go to Hunter.io and get the
emails
#digitalzone

14. LinkedIn
#digitalzone

15. Hunter.io
#digitalzone

16. 2 Target LinkedIn

17. How to collect emails:
Search by position or the list of
companies/groups in LinkedIn  connect
with those people
Get the emails by connecting with
Gmail/Mailchimp or exporting a
spreadsheet directly from LinkedIn
#digitalzone

18. Exporting from LinkedIn
#digitalzone

19. You need a good-
looking person in your
profile picture on
LinkedIn
#digitalzone

20. 3 Target Facebook

21. Getting emails from Facebook:
Go to your rivals/industry Facebook groups
Get the list of users who liked their posts with
name, and company
Find those people on LinkedIn, get their
emails and set a lead generation campaign
with a prizedraw, bonuses, special discounts,
and etc.
#digitalzone

22. Closed Facebook Groups
#digitalzone

23. For inspiration use Adespresso
#digitalzone

24. Target your mailbox
4 Target Mailbox

25. Implement this:
Simply integrate all your company’s
emails in one place and get the list of
user’s’ emails with you’ve ever had
conversation
#digitalzone

26. Tools to use to get the list of emails:
#digitalzone

27. 5 Use Pop-ups

28. Follow this:
Use pop-ups that we’ll ask people to
share with you an email in order to
share with access to special offers,
giveaways, valuable information
#digitalzone

29. Use these tools to save your time
#digitalzone

30. Risks

31. #digitalzone
Reputational risks:
People will hate your brand
#1

32. I asked Inbound Community
#digitalzone

33. The most upvoted answer
#digitalzone

34. Talking about pop-ups
#digitalzone

35. #digitalzone
Loosing industry authority
Especially harmful for
online businesses
#2

36. #digitalzone
Reaching out wrong people:
Users that you’ve already
captured as leads, partners
or even clients
#3

37. What might happen
#digitalzone

38. #digitalzone
Legal issues that might occur
Germany and Canada have
strict regulations
#4

39. #digitalzone
Your corporate emails
Being reported to Google as
spam
#5

40. #digitalzone
Minimizing Risks

41. #digitalzone
Clean your list
Exclude all emails from
your current database
#1

42. It takes time to collect
this data. Even if you
have a CRM system.
#digitalzone

43. #digitalzone
Make yourself recognizable
#2

44. Become more recognizable by:
Connecting with them on Social Media Channels
(on Twitter, LinkedIn)
Launching ads campaigns in Google, Facebook,
and LinkedIn
#digitalzone

45. #digitalzone
Ask users
#3
Whether they want to become
your subscribers via
personalized email

46. #digitalzone
Show pop-ups
#4
Only to specific group of
users

47. #digitalzone
Use those emails
#5
For Google Custom Audience
campaign

48. #digitalzone
strategies
4to boost your sales quickly

49. 1 Finding partners

50. Follow these steps:
Find companies with whom you have
similar audiences
Exchange mass emails with them
#digitalzone

51. If you hate hear “NO”,
then make your pitch
data-driven.
#digitalzone

52. Maximize the efficiency by:
Using Google Remarketing
Creating a well-structured landing
page
#digitalzone

53. 2 Flash sale

54. Go through these steps:
Set up a landing page with a limited by time
offer
Create a chain of emails that we’ll be sent out
one by another based on how users are
interacting with an email
#digitalzone
Enforce your campaign with
Twitter/Facebook/Google remarketing

55. “Last X hours” email
makes them crazy –
usually 30% of revenue
will come from it
#digitalzone

56. 3 Upsell complementing
services

57. How to make things happen:
Filter out existing customers
Analyze what products and services they’re
currently purchasing
#digitalzone
Give them a better long-term offer or discount
on other products/services

58. Ideally, you need a
sales rep here or
someone who can
deliver personalized
communication
#digitalzone

59. 4 Make it difficult to cancel the
subscription

60. Implement this:
Remove “cancel subscription”
button and put instead of it
“send an email”
#digitalzone

61. Be ready to have 5
times more emails. And
the majority will have a
word “F*ck!”
#digitalzone

62. Risks
Risks
Risks

63. #digitalzone
Partners don’t keep their promises
#1
They lie about their
subscriber databases

64. #digitalzone
There’s a risk of converting wrong users
#2
For instance, converting clients at
a discounted price who were
ready to pay or already paying
the full price

65. #digitalzone
Need additional resources
#3
To process incoming inquiries

66. Minimizing Risks

67. #digitalzone
Sign contracts with partners
#1

68. #digitalzone
Test special offer
#2
Filter out a group of users and
send them your offer. Analyze how
it’s affecting your sales.

69. You need to know how
much time does it take
for a user to convert.
#digitalzone

70. #digitalzone
Measure the average response rate
#3
And then estimating what kind of
additional resources you need to
keep it at the same level.

71. Conclusion?
#digitalzone

72. To sum up:
Be smart
Evaluate risks
#digitalzone
Don’t build a whole process before you’re
certain that it really works

73. bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com / DigitalOlympus.net
Thank you!