Growth Hacking For Apps at #APSLondon

25 795 vues

Publié le

Slides from my talk at App Promotion Summit on what effective growth hacks you can use for your app:
- Deep Linking And Viral Loops
- Advanced ASO Tactics
- Leveraging Online Search And Other Tactics
...

The video is here: https://www.youtube.com/watch?v=fMZukGHctUU

Publié dans : Internet
0 commentaire
37 j’aime
Statistiques
Remarques
  • Soyez le premier à commenter

Aucun téléchargement
Vues
Nombre de vues
25 795
Sur SlideShare
0
Issues des intégrations
0
Intégrations
6 116
Actions
Partages
0
Téléchargements
99
Commentaires
0
J’aime
37
Intégrations 0
Aucune incorporation

Aucune remarque pour cette diapositive

Growth Hacking For Apps at #APSLondon

  1. 1. Growth Hacking For Apps #APSLondon
  2. 2. @AlexJubien Mobile Strategist ThinkMobile.fr Pioneer of mobile 12 years ago Apps & Mobile Startups expert Previously Head of Mobile at Viadeo Previously Head of Mobile at Deezer
  3. 3. The Startup of your App
  4. 4. Exponential Growth Revenue / users Start Up Time
  5. 5. Goals Product / Market fit Growth Revenue / users Time
  6. 6. Methodologies Customer Development Growth Hacking Revenue / users Time
  7. 7. & PSYCHOLOGY Growth Hacking?
  8. 8. Growth Hacking - Resources • « Growth Hacker is the new VP Marketing » on AndrewChen.co • Growth Hacking culture - Slides • Lean Marketing for Startups - Slides • GrowthHackers.com
  9. 9. Rallying cry AAR R R III...
  10. 10. AARRR ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL Startup Metrics For Pirates
  11. 11. AARRR ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL How do users find us? Do users have a great 1st experience? Do users come back? How do we make money? Do users tell others?
  12. 12. ACQUISITION ACTIVATION RETENTION REVENUE Love Growth Money REFERRAL Without Love, There’s No Hope
  13. 13. Growth: Spread The Love • Acquisition is not (just) about buying users! • Organic: Spend 0, Get Some • Paid: Spend 1, Get 1 • Growth hacked: Spend 1, Get Many!
  14. 14. Hack Your Existing Marketing Channels 1
  15. 15. The Issue A click on a link opens mobile site instead of app that is installed ☹
  16. 16. Deep Linking: The Solution • Retention: Links opens app directly to a specific section or content (app re-openings) • Acquisition: If app is not installed, link leads to proper app store (app installs) Deep Linking at App Promotion Summit
  17. 17. Deep Linking = Your Everything2App
  18. 18. Display Retargeting Your appOther app
  19. 19. Web2App - GMaps
  20. 20. Mail2App - Linkedin
  21. 21. Landscape APPURL URX Article on Apptamin’s blog
  22. 22. App Landing Pages
  23. 23. A Landing Page For Your App
  24. 24. Why is that so important? • SEO • Ideally, the link that is shared by users (rather than app store links) • PRs and content marketing • Video, offer, AB testing…
  25. 25. 2 Hack Expectation
  26. 26.  Coming Soon • Collect leads / email addresses • You’ll email them at launch
  27. 27. People Want What They Can’t Have Scarce access and curiosity can make it viral Invite people for earlier access Invite only! Elements of a viral launch page
  28. 28. But • App stores pages that describe app • Landing page that describe app • Similar to having ONLY a description of your website’s homepage online - Is that all?
  29. 29. 3 Hack SEO With App Content
  30. 30. My Little App (by My Little Paris)
  31. 31. My Little App Classic app details Carousel of in-app content!
  32. 32. Content Landing Pages
  33. 33. Deezer / Spotify Artists, albums, playlists, tracks, …
  34. 34. Deezer Content landing page App
  35. 35. Airbnb Site with ‘Smart App Banner Proxy’ App
  36. 36. Slideshare Search App If app not installed
  37. 37. Google App Indexing Search in-app contents!
  38. 38. ASO
  39. 39. ASO Basics: Key Factors • App Name • Icon • Average Ratings
  40. 40. Include Keywords In App Name
  41. 41. Include Keywords In App Name 2nd result on ‘Save videos’
  42. 42. • Choose content carefully • First 2 ones are very important (search result) • Add marketing messages • Create effective app screenshots Screenshots
  43. 43. 4 Hack ASO
  44. 44. • Create a mobile web landing page that looks like the app store page • A/B Test app name, icon, description, screenshots, video preview, price… Appstore Proxy A B
  45. 45. Appstore Proxy / Tools A B • Create a mobile web landing page that looks like the app store page • A/B Test app name, icon, description, screenshots, video preview, price…
  46. 46. Hack Ratings & Reviews 5
  47. 47. Stop Begging For Ratings & Reviews
  48. 48. The right way to ask users to review your app ASO: Hack Ratings
  49. 49. The right way to ask users to review your app ASO: Hack Ratings
  50. 50. ASO: Hack Ratings • Encourage high ratings and avoid negative reviews • Gather feedback and product suggestions • Turn dissatisfied users into happy users (+good reviews)
  51. 51. LeKiosk use case !!!
  52. 52. 6 Hack Virality
  53. 53. Virality Is All About Word Of Mouth • Hard to generate artificially • Sharing on social networks = digital version of WoM • Mutual benefit for sharer and viewer • How psychology behind WoM works
  54. 54. Download  Deezer Launch  App Social2App App Store App acquisition retention
  55. 55. Viral Loop App Store App acquisition retention Get your users advertising for you
  56. 56. Ease Content Sharing Deep into the product Deezer Meetup
  57. 57. Ease App Sharing • Google ‘App Invites’ make recommending cool iOS and Android apps more personal - link • Don’t forget email and SMS! • Facebook app invites - link
  58. 58. 7 Hack Referral
  59. 59. • Symmetric bonuses - « Give 10£, Get 10£ » • Streamline and optimize the whole flow • Choose the right moment to push it Referral Program Slides - Optimize your referral flow
  60. 60. Make it personal!
  61. 61. Mix It All Together - Case Of Consult (app for healthcare professionals)
  62. 62. ASO
  63. 63. Ease Content Sharing
  64. 64. Native Prompts
  65. 65. Collect Feedback
  66. 66. Ratings
  67. 67. And Sharings! 25% 75%
  68. 68. So, are these slides useful to you? Could be better… Feedback (just send me an email) Share (useful for others!) Definitely!
  69. 69. You might also like: http://fr.slideshare.net/AlexandreJubien/mobile-­‐revolution-­‐44980072 #MobileRevolution http://fr.slideshare.net/AlexandreJubien/mobile-­‐product-­‐build-­‐great-­‐apps-­‐producttank-­‐paris-­‐17
  70. 70. ThinkMobile Newsletter (Mobile, Innovation, Startups) ajubien @AlexJubien Alex Jubien Mobile Strategist ThinkMobile.fr

×