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Flipkart - QlikView for inventory management - Success story
FLIPKART IMPROVES INVENTORY Solution overviewUTILIZATION WITH QLIKVIEW Flipkart Flipkart—founded in 2007 in Bangalore, India—is the“QlikView is a superb tool for managing inventory by allowing you to largest B2B e-commerceoptimize stock levels and lower costs associated with excess stock. By platform in the country.using QlikView in our day-to-day operations, we’ve improved inventory Having started with books, itutilization by 5 percent.” has now diversified into a wide range of products.– Pravin Shinde, Analytics Manager, Flipkart Industry: Consumer Products Function: Finance, IT, Marketing, Operations, Sales, QlikView impresses Flipkart as Supply Chain replacement for open source BI Geography: India In August 2011, the company invested in its first licensed Challenges: business discovery software with Integrate complex data from QlikView Enterprise Edition, which disparate sources has since been upgraded to QlikView 11. By then, Flipkart was Deliver analytical data to experiencing an increasingly staff in various departments complex data flow from different business units—for example, Improve inventory utilization inventory and supply chain. Solution:Flipkart, the largest B2B e-commercebusiness in India, went live in 2007 Shinde says: “We needed a smart Flipkart has deployedwith the objective of making books system to collate and display QlikView 11 to 200 users,easily available to anyone with meaningful and actionable analysisinternet access. Founded by together with 35 named for decision makers across different users, and implementedentrepreneurs Sachin Bansal and business units and locations. PriorBinny Bansal, Flipkart has diversified several applications analyzing to this, we’d very much been an 25 million rows of data.from book sales into other products. open source house. But withIt sells entertainment products—from exponential expansion in the Benefits:movies, music to consumer business and a growing number ofelectronics—as well as healthcare knowledge workers and managers Provided transparent andand personal products, home requiring BI analysis and reports, up-to-date information forappliances, and clothing. we needed flexibility and speed in analysis our analytics system.”Flipkart experiences massive Embedded data-drivengrowth quarter on quarter Flipkart was impressed by the rapid decision making at FlipkartThe rapid diversification has also time to business value achieved Improved inventorybrought rapid growth. This is with QlikView. Shinde says: “The utilizationillustrated by the company’s first application for sales took justexpanding network of warehouses six weeks to implement and each Delivered first application forand procurement operations. subsequent functional area— sales in just six weeks supply chain, inventory and finance—took a similar effort. Data source systemsThis kind of scale has added to theneed for Flipkart to continually Speed of delivery made all the Applications: Open Sourceupgrade its business discovery difference to our business, with ERP softwaresoftware to better serve multiple analysis available instantly at the Database: Microsoft Excel,business units with new applications. fingertips of our knowledge workers MySQL on a self-service basis.”As a startup, Flipkart initially usedopen source technology to support Another high-performingthe launch, but soon found that open application in QlikView is forsource business intelligence (BI) inventory management. Salestools had limited functionality. Shinde people and managers access datasays: “Scalability was a problem. It and find information quickly withoutwas hard to drill down into our data any IT support.to produce complex reports.” Shinde says: “Previously, we were