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E-COMMERCE PARA
PEQUENOS NEGÓCIOS
ALEXANDRE ROBAZZA
Impaciente Conectado Estético
E-COMMERCE
Cenários:
Um mundo diferente:
E-COMMERCE
IMPACIÊNCIA
PRESSA
MOBILIDADE AFETADA
CUSTO DE DESLOCAMENTO
VENDA ELETRÔNICA
CONSUMO ELETRÔNICO
ENTREGA EM DOMICÍLIO
E-COMMERCE
CONECTADO
Curtir Comentar Compartilhar
E-COMMERCE
ESTÉTICO
COMUNICAÇÃO PESSOAL (V e NV)
COMUNICAÇÃO VIRTUAL
COMUNICAÇÃO EMPRESARIAL
SITES (FÍSICO E VIRTUAL)
PRODUTOS
E-COMMERCE
MODELO DE NEGÓCIO E-COMMERCE
estrutura
Grupos de Clientes
Necessidades de Clientes
E-COMMERCE
Efeito Cauda Longa
Nichos
E-COMMERCE
MODELOS ESTRATÉGICOS
DIFERENCIAÇÃO
LOW COST
SEGMENTAÇÃO
E-commerce em 30 min
NOVOS
NEGÓCIOS
E-VAREJO
TRADICIONAL
C2C VENDA DE
OPORTUNIDADE
COMPRA
COLETIVA
ASSINATURA
CÓPIAS
CATEGORIAS
ESTRATÉGIA
DE MARKETING
AGREGADOR
AMAZON EBAY
SARAIVA
NET SHOES
DAFITI
GOOGLE SAVE ME
MERCADO
LIVRE
CARSALE
ZARPO
DECOLAR
GROUPON
HOTEL
URBANO
NE NE
WOOTGILT
SUBMARINO
CATHO
SHOEDAZZLE
BUSCAPE
SHOPTIMEBONDFARO PROTESTEJA
PARPERFEITO
E-COMMERCE
E-commerce em 30 min
NOVOS
NEGÓCIOS
E-VAREJO
TRADICIONAL
C2C VENDA DE
OPORTUNIDADE
COMPRA
COLETIVA
ASSINATURA
CÓPIAS
CATEGORIAS
ESTRATÉGIA
DE MARKETING
AGREGADOR
AMAZON EBAY
SARAIVA
NET SHOES
DAFITI
GOOGLE SAVE ME
MERCADO
LIVRE
CARSALE
ZARPO
DECOLAR
GROUPON
HOTEL
URBANO
NE NE
WOOTGILT
SUBMARINO
CATHO
SHOEDAZZLE
BUSCAPE
SHOPTIMEBONDFARO PROTESTEJA
PARPERFEITO
ATUAÇÃO EM SEU MERCADO (SEGMENTAÇÃO)
ATUAÇÃO EM SEU MERCADO (LOW COST OU DIFERENCIAÇÃO)
E-COMMERCE
Não crie custos – “Crie” Mercados
Site objetivo – Mais fotos, menos textos!
Encontre a estratégia correta
Invista na compra por impulso
Seja próximo e especialista no seu
cliente
Use as redes sociais para divulgar e
vender
Seja visível nos sites de busca
E-COMMERCE
E-COMMERCE
www.primeiroecommerce.com.br
OBRIGADO!
Alexandre Robazza
alexandrenr@sebraesp.com.br
Facebook: Alexandre-Robazza
SEBRAE SP
0800 570 0800
www.sebraesp.com.br

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