History of typography in motion graphics (early 20th C. to present). Begin with these sources: Motion Graphic Design: Applied History and Aesthetics 3rd Edition by John Krasner and The History of Motion Graphics by Michael Betancourt, then add at least three additional sources.
Create 12-15 slides (text and visuals); indicate sources
2. Wk 1&2 History of typography in motion graphics
Development of the Poster
3. Wk 1&2 History of typography in motion graphics
What stands out?
The use of bold, CAPITALIZED and italicized words and letters
Different colors
Different type faces
4. Wk 1&2 History of typography in motion graphics http://www.designishistory.com/design/motion-
graphics
Post- Modernism Designs
5. Wk 1&2 History of typography in motion graphics
What has changed?
New ideas are used to make designs more intricate.
Introduction to combined Typography and graphics design for advertising
7. Wk 1&2 History of motion graphics
What is a motion graphic?
Digital footage and/or animation technology to create the illusion of motion or
rotation
combined with audio for use in multimedia projects.
8. Wk 1&2 History of motion graphics
The earliest forms of motion graphics: cave drawings -- represent motion of a
story
Motion graphics can be shown in the forms of art, photography, text or video
One of the first successful devices for creating the illusion of motion was the
thaumatrope
9. Wk 1&2 History of motion graphics
A disk with a picture on each side is attached to two pieces of string
When the strings are twirled quickly between the fingers the two pictures appear
to blend into one due to the persistence of vision
10. Wk 1&2 History of motion graphics
William George Horner invents the Zoetrope
a 19th-century optical toy consisting of a cylinder with a series of pictures on the
inner surface that, when viewed through slits with the cylinder rotating, give an
impression of continuous motion.
Example: Cartoon Network Bumpers - Magical Zoetrope
11. Wk 1&2 History of motion graphics
Classical animation -- political caricatures and comic strips in newspapers and
magazines
1910- Cell animation process was a major break through in figurative animation use
of translucent sheets of celluloid for overlaying images. With this came Betty Boop,
Terrytoons and Woody Wood Pecker
12. Wk 1&2 History of motion graphics
Cell Animation Layering Process
13. Wk 1&2 History of motion graphics
1902- Stop Motion photography is used in George Melies film “A Trip to the Moon”
Stop Motion Example Power Minion
14. Wk 1&2 History of motion graphics
1906- J. Stuart Blackton discovers that by exposing one frame of film at a time a
subject can be manipulated between exposures giving the illusion of motion
Humorous Phases of Funny Faces
15. Wk 1&2 History of motion graphics http://www.designyourway.net/blog/inspiration/some-of-the-best-kinetic-typography-
examples/
Emily Cohl and Max Fleischer begin to mix live footage with hand-drawn elements.
Experimental Animation turn of 20th century-- postwar industrial advances and
changing social, economical, and cultural conditions throughout Europe fuel artist to
reject classical representation
Dadaist and Surrealist artists seek to overthrow traditional restraints by exploring the
spontaneous and the irrational
16. Wk 1&2 History of motion graphics
1970- Frank & Caroline Mouris develop collage animation
Animators begin to be brought onto feature films and mini films to create opening or
closing animations
Pink Panther Opening sequence, Loony Toons mini films
Pink Panther Opening Motion Graphic
17. Wk 1&2 Typography within motion graphics http://designshack.net/articles/typography/kinetic-typography-an-introductory-
guide
How is Typography integrated in a motion
graphic?
18. Wk 1&2 Typography within motion graphics
When we think of motion graphics and animations the text size, shape and font lead
us to assume and associate different things with the motion graphic
Loony Toons Example
19. Wk 1&2 Typography within motion graphics
Betty Boop gives a completely different atmosphere
Betty Boop Example
20. Wk 1&2 Typography within motion graphics
A leader in motion graphics and advancements in typography within motion
graphics
Mickey Mouse Example
Disney Example