1. THE IPOD SWING Swinging into a better future By: Kyle Mayhew-Smith and Courtney Dent

3. Our Pick

4. An Eye on Economy

5. Our Product

6. Some Facts & numbers

7. Previous Products

8. Features & Benefits of our product

9. Marketing Plan USPTarget Market 4 P’s Logo Agenda

10. AN EYE ON THE ECONOMY Entertainment is one of the largest spending areas for students in college and university. On average, students spend nearly 3 billion a year on entertainment alone. Between paying for new music devices, television, cellphones, game systems, and computers students spend nearly 2 billion 399 million dollars each year. Information taken from http://www.stateuniversity.com/blog/permalink/The-Spending-Habits-of-College-Students.html

11. Our product is The IPod Swing, A revolutionary new device Provides students with all their entertainment wants and needs Affordable price Promotes fitness OUR PRODUCT

12. Number of portable device users… Some facts and numbers… http://theworldunplugged.wordpress.com/about/comparison-charts-of-reactions/

13. How people listen to music….. Some facts and numbers… http://ad498.blogspot.com/

14. Apple’s market share Some facts and numbers… http://go-digital.net/blog/2010/09/

15. IPod IPhone Ipad Mac Ipod Nano Fitness apps Previous apple products http://en.wikinoticia.com/Technology/hardware/69888-apple-ipods

16. Easily programmable Unbreakable 32 gig memory Removable memory Customizable appearance Inexpensive Provides multiple forms of entertainment Keeps users fit Features and benefits of our product

17. Marketing plan USP The Ipod swing is an Apple product that promotes physical activity while keeping you entertained with your favorite music at an inexpensive price that all classes of life can afford.

19. Between the ages of 13 and 24

20. Includes high school, college and university students

22. Place: Canada & US initially

23. Product: The Ipod Swing