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U-Fish Justin Wiseman Lucas Dagg Angel Jensen

U-Fish Tube A tube that you can touch to toggle the lights inside it on or off. Various colours optional. Fish live inside the flexible tubing.™ Safety Feeding and filter Touch Light Lights auto switch off/on

Target market Night clubs Architects Wealthy people Fish shops BusinessesEx: Starbucks, Second Cup, Chapters, High-End Offices

Pricing Strategy Small – Diameter: 1ft. Charge by length: $40/ft Medium – Diameter: 1.5ft. Charge by length: $55/ft Large – Diameter: 2ft. Charge by length: $75/ft XL – Diameter: 4ft. Charge by length: $120/ft Free shipping for a purchase over $400 Free shipping and installation over $700

Selling Strategy Social media (Facebook, Twitter) Auto responding emails Customize your own design please feel free to go to our website at www.U-fish.com Hotline service E-operation Advertising in Magazines

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In the ‘Introduction to Advertising’ class, I have learned the theory of advertising and integrated marketing communication (IMC). As well as the development of IMC Plans, advertising and support promotion based on consumer, product, service and market research and analyses. For the assignment of this class, we have to come up with a creative brief for a new launching electric car. Our communication objectives: to create awareness of Sparke F, to build luxurious image and to encourage website traffic among target group. We also came up with a print advertising, television advertising as well as the media planning.

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In the ‘Communication Planning’ class I was introduced to the principles and process of systematic communication planning. The problem analysis, target group environment, objective setting, message content, communication media and channels, management and evaluation principles also covered. As the assignments for this course, I was asked to come up with my own company and did a communication plan for it. My friends and I came up with “Canvas, Crayon & Cafe”, which is n art café that combines a bakery café, an art supplies store, and an art school into one.

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In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands. As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.

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1. U-Fish Justin Wiseman Lucas Dagg Angel Jensen

2. U-Fish Tube A tube that you can touch to toggle the lights inside it on or off. Various colours optional. Fish live inside the flexible tubing.™ Safety Feeding and filter Touch Light Lights auto switch off/on

3. Target market Night clubs Architects Wealthy people Fish shops BusinessesEx: Starbucks, Second Cup, Chapters, High-End Offices

4. Pricing Strategy Small – Diameter: 1ft. Charge by length: $40/ft Medium – Diameter: 1.5ft. Charge by length: $55/ft Large – Diameter: 2ft. Charge by length: $75/ft XL – Diameter: 4ft. Charge by length: $120/ft Free shipping for a purchase over $400 Free shipping and installation over $700

5. Selling Strategy Social media (Facebook, Twitter) Auto responding emails Customize your own design please feel free to go to our website at www.U-fish.com Hotline service E-operation Advertising in Magazines

6. Thank You Questions?