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Quietly and with minimal fanfare create yourself as a brand
Branding is your personal business
 Time
 Dedication
 Honesty
 Integrity
 Determination
 Longevity
 Profile
Reputation
Myths
 A brand is not necessarily a product
 A brand is not a logo
 Its costly
 Never share
Put yourself out there
“If you don’t give
the market the
story to talk about,
they’ll define your
brand’s story for
you.”
David Brier – brand and design
identity specialist
Every brand tells a story
Few brands tell
their story well.
“Your brand is what other people say about
you when you’re not in the room.”
Jeff Bezos, founder of Amazon.com
It’s worth the effort
Thank you
Ali Engelbrecht
ceo@womeninbusiness.org.za
082 9722 675

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