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Design thinking workshop

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Entrepreneurship workshop - Design Thinking by Amir akbari
16-17.09.2017 Iranian Students Association Karlsruhe

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Design thinking workshop

  1. 1. 1 Amir Akbari
  2. 2. 2 CHAPTER 2
  3. 3. 3 CHAPTER 3 2 minutes WORKSHOP QUALITY
  4. 4. 4 CHAPTER 1
  5. 5. 5 CHAPTER 2 Agenda Our plan for today Introduction Steps of the process Design Thinking Fast Forward First experiences Challenge Team Building Applying Design Thinking principle Q&A Feedback & Reflection
  6. 6. 6 CHAPTER 2 INTRODUCTION
  7. 7. 7 CHAPTER 2
  8. 8. 8 Entrepreneurship and Design Thinking
  9. 9. 9 Design Thinking - Process
  10. 10. 10 DT FAST FORWARD
  11. 11. 11 Fast Forward
  12. 12. 12 CHAPTER 2Fast Forward – Pocket Wallet Challenge
  13. 13. 13 CHAPTER 2Fast Forward – Pocket Wallet Challenge
  14. 14. 14 CHAPTER 2Fast Forward – Pocket Wallet Challenge Any surprises ? WHY ? Go for deeper reasons Ask deeper
  15. 15. 15 CHAPTER 2Fast Forward – Pocket Wallet Challenge Condense your findings into a POV
  16. 16. 16 CHAPTER 2Fast Forward – Pocket Wallet Challenge
  17. 17. 17 CHAPTER 2Fast Forward – Pocket Wallet Challenge
  18. 18. 18 CHAPTER 2Fast Forward – Pocket Wallet Challenge
  19. 19. 19 CHAPTER 2Fast Forward – Pocket Wallet Challenge NOW… Get practical ! PROTOTYPE
  20. 20. 20 CHAPTER 2Fast Forward – Pocket Wallet Challenge
  21. 21. 21 CHAPTER 2
  22. 22. 22 CHAPTER 2 Sit still for a minute ...
  23. 23. 23 CHAPTER 2 Design Thinking – Rules of the game Think USER Centeric Stay FOCUSED on topic
  24. 24. 24 CHAPTER 3 TEAM BUILDING
  25. 25. 25 CHAPTER 2 CHALLENGE
  26. 26. 26 CHAPTER 2The Challenge Environment, Energy & Pollution Design a serivce/a Good Mobile App Website Community Tangible products And…
  27. 27. 27 CHAPTER 2
  28. 28. 28 CHAPTER 2Stakeholder Map
  29. 29. 29 CHAPTER 2Value Delivery Exchange Diagram
  30. 30. 30 CHAPTER 2 Sit still for a minute ...
  31. 31. 31 CHAPTER 3Design Thinking - Process
  32. 32. 32 CHAPTER 3 EMPATHY WORK
  33. 33. 33 CHAPTER 3Empathy Empathy is …. Seeing with the eyes of another, Listening with the ears of another, & felling with the heart of another. It is when you can feel what another person is feeling, when you can mirror their expressions, their opinions, their hopes.
  34. 34. 34 Why to gain it Gaining empathy is to  discover people’s explicit and implicit needs  so that you can meet them  through your products, services, processes.
  35. 35. 35 CHAPTER 3
  36. 36. 36 CHAPTER 3 EMPATHY TOOLS
  37. 37. 37 CHAPTER 3 Types of empathy tools watch & observe ask & listen try & do - Fly on the wall - Interview - Self immersion - Shadowing - 5 Whys - Role Playing - A day in a life - Extreme users - Prototyping - Time-lapse video  Using all types of empathy tools puts you best in the shoes of the user
  38. 38. 38 CHAPTER 3 WATCH & OBSERVE
  39. 39. 39 CHAPTER 3Empathy tools Fly on the wall
  40. 40. 40 CHAPTER 3Empathy tools Shadowing
  41. 41. 41 CHAPTER 3Empathy tools A day in a life
  42. 42. 42 CHAPTER 3
  43. 43. 43 CHAPTER 3 ASK & LISTEN
  44. 44. 44 CHAPTER 3 Interview
  45. 45. 45 CHAPTER 3 Rules and tips for your interview Empathy tools
  46. 46. 46 CHAPTER 3Empathy tools 5 Whys
  47. 47. 47 CHAPTER 3Empathy tools
  48. 48. 48 CHAPTER 3Empathy tools Extreme users
  49. 49. 49 CHAPTER 3Empathy tools Self immersion
  50. 50. 50 CHAPTER 2 Sit still for a minute ...
  51. 51. 51 CHAPTER 3 In 10 minutes CREATE A PERSONA
  52. 52. 52 Create a persona
  53. 53. 53 The Empathy Map
  54. 54. 54 CHAPTER 3Persona
  55. 55. 55 CHAPTER 3 DEVELOPING A POV
  56. 56. 56 CHAPTER 3Design Thinking - Process
  57. 57. 57 CHAPTER 3 Developing a POV ___________[persona]____________ needs a way to (Which user were you inspired by?) ___________[fulfill wish/ satisfy desire / relieve pain]_____________ (What is this person’s need?) because / but / (surprisingly), _____________________________ _______________[insight]___________________________ (What did you observe that amazed/struck/surprised you? What did you learn about the real need behind your observations)
  58. 58. 58 CHAPTER 3 IDEATE
  59. 59. 59 CHAPTER 3Design Thinking - Process
  60. 60. 60 CHAPTER 3 BRAINSTORMING
  61. 61. 61 Brainstorming
  62. 62. 62 CHAPTER 3 In 20 minutes START BRAINSTIRMING
  63. 63. 63 Brainstorming the most likely to delight the most unexpect ed the rational choice
  64. 64. 64 CHAPTER 2 Sit still for a minute ...
  65. 65. 65 CHAPTER 3 PROTOTYPE
  66. 66. 66 CHAPTER 3Design Thinking - Process
  67. 67. 67 CHAPTER 3 Prototype
  68. 68. 68 CHAPTER 3 Prototype
  69. 69. 69 CHAPTER 3 Prototype  Start building…  Don’t spend too long on one prototype.  Build with the user in mind.  ID a variable.  To ideate and problem-solve.  To communicate.  To start a conversation.  To fail quickly and cheaply.  To test possibilities.  To manage the solution-building process. WHY! Some tips for prototyping to test:
  70. 70. 70 CHAPTER 3 In 60 minutes CREATE A PROTOTYPE
  71. 71. 71 CHAPTER 2 Sit still for a minute ...
  72. 72. 72 CHAPTER 3 TEST
  73. 73. 73 CHAPTER 3Design Thinking - Process
  74. 74. 74 CHAPTER 3 Test  Show don’t tell.  Create Experiences.  Ask users to compare.  To refine prototypes and solutions.  To learn more about your user.  To refine your POV. WHY! HOW! Iteration and making the process your own.
  75. 75. 75 CHAPTER 3
  76. 76. 76 CHAPTER 3 THANK YOU.
  77. 77. 77 CHAPTER 3 PITCH
  78. 78. 78 TIMELINE “SIMPLICITY is the ultimate perfection” (Leonardo da Vinci, 1452-1519) „If you can‘t EXPLAIN IT TO A SIX YEAR OLD, you don‘t understand it yourself.“ (Albert Einstein, 1879-1955)
  79. 79. 79 CHAPTER 3 Main contents of an investors pitch MARKET SIZE, MARKETING & SALES COMPETITION MANAGEMENT TEAM FINANCIAL PROJECTIONS CURRENT SATUS / NEXT STEPS INTRO / TITLE PROBLEM SOLUTION BUSINESS MODEL TECHNOLOGY / MAGIC / USP
  80. 80. 80 Starting up in Germany
  81. 81. 81 CIE-KIT
  82. 82. 82 CHAPTER 3 EXIST is a support program of the Federal Ministry of Economics and Energy (BMWi) Objectives •improving the entrepreneurial environment •increasing the number of technology and knowledge based business start-ups EXIST Program
  83. 83. 83 CHAPTER 3EXIST Program EXIST Business Start-up Grant – What is supported? •Innovative technology-oriented start-up projects •Innovative services with a high customer benefit based on academic findings indicative of a unique selling point on the market
  84. 84. 84 CHAPTER 3EXIST Program EXIST Business Start-up Grant – Who is supported? •Graduates from universities and other research institutions •Graduates or former academic associates (up to five years after graduation/leaving the institution) •Students who have completed at least half of their course at the time of application •Start-up teams of up to three people
  85. 85. 85 CHAPTER 3 EXIST Business Start-up Grant – How is support provided? •Maximum period of support: one year •Subsistence grant depending on level of degree: – Doctorate: € 3.000/month – Graduates: € 2.500/month – Tech.Assistent: € 2.000/month – Undergraduates: € 1000/month – Child supplement: € 100/month/child •Material expenses: up to € 10,000 for individual start-ups •Start-up-related coaching: € 5,000 EXIST Program
  86. 86. 86 CHAPTER 3EXIST Program EXIST Business Start-up Grant – What has to be done? •Applications for support must be submitted by the university or research institution. •Applicants work out an idea paper to describe their business project. •The university or research institution designates a mentor who commits him or herself to provide specialist advice. A start-up network ensures that the entrepreneurs receive support. •The research institution provides the entrepreneurs with infrastructure for one year.
  87. 87. 87 CHAPTER 3
  88. 88. 88 CHAPTER 3
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