Research Methods in psychology

1. Topic:
Research Methods in psychology

2. Presented By:
• Ali Raza
• Nauman Sarfaraz
• Umer hassan
• Talal Mir
• Imran Ali

3. Contents
• Introduction of Psychology
• Methods of research in psychology
– Experiments
– Surveys
Interviews
Questionnaire
– Case Study
– Correlation
– Observations
– Content Analysis

4. Introduction of Psychology
Psychology is the science
that studies the behavior,
psychological and
cognitive processes.

5. Why use research in Psychology?
Psychological research refers to research that psychologists
conduct to research and analyze the experiences' and
behaviors of individuals or groups.

6. Following are the methods used in research
•Experiments
•Surveys
•Interviews
•Questionnaire
•Case Study
•Correlation
•Observations
•Content Analysis
Research Methods in Psychology

7. Experiments
The experiment is a research method in which
the investigator manipulates a variable under carefully
controlled conditions and observes whether any changes
occur in a second variable as a result.

8. Descriptive / Correlation research
In some situations psychologists cannot exert experimental
control over the variables they want to study.
In such situations, investigators must
rely on descriptive/correlation research methods.
These methods are include
• Case studies
• Surveys
• Observations

9. Two different techniques are used in survey
Survey
Interview Questionnaire

10. Interviews
Interviews are like a casual conversation. There are no
set questions and the participant is given the
opportunity to raise whatever topics he/she feels are
relevant and ask them in their own way.

11. Questionnaire
Questionnaires can be thought of as a kind
of written interview.
A list of questions, usually printed,
submitted for replies that can be
analyzed for usable information.

12. Case Study
Case studies are in-depth investigations of a single
person, group, event or community.
Case studies vary in length and detail, and can be used
in a number of ways, depending on the case itself and
on the instructor’s goals.

13. Two different techniques are used in survey
Overt Covert
Observations

14. Overt Observation
Overt observations are when the researcher tells the
group he or she is conducting research (i.e. they know
they are being observed).

15. Covert Observation
Covert observations are when the researcher pretends
to be an ordinary member of the group and observes
in secret. There could be ethical problems or deception
and consent with this particular method of
observation.

16. Content Analysis
Content analysis is a method for summarizing any form
of content by counting various aspects of the content.
This enables a more objective evaluation than
comparing content based on the impressions of a
listener.

17. Experiments
Survey
Interviews
Case Study
Observation
Content
Analysis
Correlation
Questionnaires Overt
Observation
Covert
Observation
An Overview Of Research Methods

18. References
McLeod , S. (2007) Psychology Research Methods
Retrieved from http://www.simplypsychology.org/research-
methods.html
Heffner, C.L. Types of Researc
Retrieved from
http://allpsych.com/psychology101/research/#.VU9PVI6qqko
Books :
Research In Psychology
By C. James Goodwin

19. Thanks For Being Here