Regional Magazine target audience

1. TARGET AUDIENCE RESEARCH

2. ABSOLUTE (BRIGHTON AND HOVE)
35%
65%
ABSOLUTE - AUDIENCE
Male Female
Absolute is more popular with females than
males, although there are still males who
read the magazine. Some of the reader’s
interests would suggest it’s aimed at middle
aged/ middle class people who will have
more money, but the actual magazine is
freely distributed so it’s accessible by
everyone. The social media accounts may
help appeal to a younger audience.

3. TIME OUT
Time Out (London) is more popular with females than males, but
seems to appeal to people of all ages above 15. This could be
because it has a large variety of content, so there’s something that’s
interesting to everyone. There’re also a lot of diversity in London as
it’s such a big city.
40%
60%
TIME OUT (LONDON) - AUDIENCE
Male Female

4. OTHER INFORMATION

5. CORNWALL TODAY
I’ve found that Cornwall Today has a much larger female
than male audience. The media pack doesn’t give a
specific age range, but the reader’s interests and the style
of the magazine would suggest the main target audience
is older/ retired adults, who will have more free time
during the day.
20%
80%
CORNWALL TODAY AUDIENCE
Male Female

6. ABSOLUTELY
41%
59%
ABSOLUTELY - AUDIENCE
Male Female
The information about Absolutely’s readers and the price of the
magazine (£3.95) suggests the target audience is mainly middle
class. They would also have to be older adults to afford to own
their own property. There are slightly more female than male
readers.

7. MY TARGET AUDIENCE
I’ve decided to make my target audience both males and females aged 15-25, which
is most similar to Time Out’s audience. I’m also going to make it relatively inexpensive
(£1.99), as I think it would attract a larger audience and also the majority of my
audience would be students who wont have much money.