2. Definition
-Definition Person who attempt to maintain or create a certain
frame of mind regarding of his company.
-Skills
-Job Reputation management is the process of identifying
description what customers or potentiel customers are saying or
-Difference feeling about your business and taking steps to
ensure that the general consensus is in line with the
-Relate Mk company goals.
-Measure
success The reputation manager use various forms of social
media to minitor the reputation of the company and
improve sales.
3. Skills
Outgoing personnality
-Definition
Writting skills
-Skills
Social media experience
-Job
description Interest &/or knowledge in the industry
-Difference Willingness to work around the clock
-Relate Mk PR experience
-Measure Culture fit
success
Passionate
4. Job despription
-Definition Content creation
-Skills Social media marketing
-Job Event & events planning
description
Public relations
-Difference
Customer relations
-Relate Mk
Communication / Marketing strategy
-Measure
success Analytics
Business developpment
5. Difference with communication
manager
-Definition
None
-Skills
They work together and add their skills
-Job
description Social media experience
-Difference
-Relate Mk
-Measure
success
6. Relate to social marketing
-Definition More important work together
-Skills Making links between both
-Job Having the same marketing strategy
description
Regular feedback
-Difference
Regular analysis
-Relate Mk
Regular adaptation
-Measure
success Be sure to not competed but complete
7. Measure the success
-Definition
Total online community size (sCRM)
-Skills
Monthly referred social trafic to site
(sTraffic)
-Job
description Social monthly impressions (sMI)
-Difference
-Relate Mk
-Measure
success