A Simple Introduction to change in behavior through Gamification is a try to explain the usage of gamification in changing the behavior of customer for better and business objectives. And it's in Persian!

1. ‫رﻓﺘﺎر‬ ‫ﺗﻐﯿﯿﺮ‬ ‫و‬ ‫ﮐﻨﺘﺮل‬
‫از‬ ‫اﺳﺘﻔﺎده‬ ‫ﺑﺎ‬‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬
)‫دﻟ‬ ‫ﻣﺴﯿﺮ‬ ‫در‬ ،‫ﻣﺸﺘﺮﯾﺎن‬ ‫ﺑﺮای‬ ‫رﻓﺘﺎر‬ ‫ارﺗﻘﺎ‬ ‫ﮐﺮدن‬ ‫ﺑﺨﺶ‬ ‫ﻟﺬت‬‫ﻣﺎ‬ ‫ﺨﻮاه‬(
‫ﺷﻮراﺑﯽ‬ ‫رﻧﺠﺒﺮ‬ ‫ﻋﻠﯿﺮﺿﺎ‬

2. ‫ﮐﺎرﺑﺮد‬‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬‫در‬‫ﺗﻐﯿﯿﺮ‬‫رﻓﺘﺎر‬‫ﻣﺴﺎﻓﺮ‬‫ان‬‫ﻣﺘﺮو‬‫ﺑﺮای‬
‫اﺳﺘﻔﺎده‬‫ﺑﯿﺸﺘﺮ‬‫از‬‫ﭘﻠﻪ‬‫ﻫﺎ‬
2Twitter : @ARSHourabi
http://www.thefuntheory.com/piano-staircase

3. ‫ﺗﻌﺮﯾﻒ‬‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬
■‫اﺳﺘﻔﺎده‬‫از‬‫ﻫﺮ‬‫آن‬‫ﭼﯿﺰی‬‫ﮐﻪ‬‫ﺑﺎزی‬‫ﻫﺎ‬‫ا‬‫ر‬‫ﻗﺪرﺗﻤﻨﺪ‬‫و‬‫ﻣﺤﺒﻮب‬‫ﻣﯽ‬،‫ﮐﻨﻨﺪ‬‫در‬‫ﻓ‬‫ﻀﺎﯾﯽ‬
‫ﺧﺎرج‬‫از‬‫ﺷﮑﻞ‬‫ﺑﺎزی‬‫ﻫﺎ؛‬‫ای‬‫ﺮ‬‫ﺑ‬‫ﺗﻐﯿﯿﺮ‬‫رﻓﺘﺎر‬‫ان‬‫ﺮ‬‫ﮐﺎرﺑ‬‫در‬‫اﺳﺘﺎی‬‫ر‬‫ﻣﻮرد‬‫ﻧ‬‫ﻈﺮ‬
■‫ﮐﺎرﻫﺎی‬،‫ﺑﺎﻧﮑﯽ‬‫ﺧﺮﯾﺪ‬‫از‬‫ﯾﮏ‬،‫ﻓﺮوﺷﮕﺎه‬‫رﻋﺎﯾﺖ‬،‫اﻧﯿﻦ‬‫ﻮ‬‫ﻗ‬‫ورزش‬‫ﻣﻨﺎﺳﺐ‬،‫وﻓﺎداری‬
‫ﺑﻪ‬‫ﯾﮏ‬،‫ﺑﺮﻧﺪ‬‫ﮐﻤﮏ‬‫ﺑﻪ‬،‫ﯾﮕﺮان‬‫د‬‫ﯾﺎدﮔﯿﺮی‬‫ﯾﮏ‬‫ﻓﻌﺎﻟﯿﺖ‬‫ﯾﺎ‬،‫داﻧﺶ‬‫ﻫ‬‫ﻤﮕﯽ‬‫ﺑﺎ‬‫اﺳﺘﻔﺎده‬
‫از‬‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬‫ﺑﻬﺘﺮ‬‫و‬‫ﻣﻔﯿﺪﺗﺮ‬‫ﺑﻪ‬‫اﻧﺠﺎم‬‫ﻣﯽ‬‫رﺳﻨﺪ‬.
3Twitter : @ARSHourabi

4. ‫ﻣﻮﻓﻖ‬ ‫ﻫﺎی‬ ‫ﻣﺜﺎل‬‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬
‫رﻓﺘﺎر‬ ‫ﺗﻐﯿﯿﺮ‬ ‫در‬
4Twitter : @ARSHourabi

5. ‫ﮐﺎرﺑﺮد‬‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬‫در‬‫ﺗﻐﯿﯿﺮ‬‫رﻓﺘﺎر‬‫ﺷﻬﺮوﻧ‬‫ﺪان‬‫ﺑﺮای‬‫رﯾﺨﺘﻦ‬
‫زﺑﺎﻟﻪ‬‫در‬‫ﺳﻄﻞ‬‫آﺷﻐﺎل‬
5Twitter : @ARSHourabi
http://www.thefuntheory.com/worlds-deepest-bin

6. ‫ان‬‫ﻮ‬‫ﺟ‬ ‫ﻧﺴﻞ‬ ‫رﻓﺘﺎر‬ ‫ﻫﺪاﯾﺖ‬ ‫و‬ ‫ﮐﻨﺘﺮل‬
■‫ﻧﺴﻞ‬‫ان‬‫ﻮ‬‫ﺟ‬‫و‬،‫ان‬‫ﻮ‬‫ﻧﻮﺟ‬‫زﻣﺎن‬‫زﯾﺎدی‬‫ا‬‫ر‬‫ﺻﺮف‬‫اﺳﺘﻔﺎده‬‫از‬‫ﺷﺒﮑﻪ‬‫ﻫﺎی‬‫اﺟﺘﻤﺎﻋﯽ‬‫و‬
‫ﺑﺎزی‬‫ﻫﺎ‬‫ﻣﯽ‬‫ﮐﻨﻨﺪ‬
■‫آﺷﻨﺎﯾﯽ‬‫ﮐﺎﻣﻞ‬‫و‬‫ﺣﺲ‬‫ﻧﺰدﯾﮑﯽ‬‫ﺑﺎ‬‫روﺷﻬﺎی‬‫ﮐﺎرﮐﺮد‬‫ﺑﺎزی‬‫ﻫﺎ‬‫از‬‫ﻗﺒﯿﻞ‬‫ﮔ‬‫ﺮﻓﺘﻦ‬‫اﻣﺘﯿﺎز‬‫و‬
‫ﺟﺪاول‬‫رده‬‫ﺑﻨﺪی‬‫و‬...
■‫آﻣﺎدﮔﯽ‬‫ﭘﺬﯾﺮش‬‫ﺑﻬﺘﺮ‬‫ﮐﺎرﻫﺎ‬‫و‬‫رﻓﺘﺎرﻫﺎﯾﯽ‬‫ﮐﻪ‬‫ﺑﺎ‬‫اﻟﻤﺎن‬‫ﻫﺎی‬‫ﺑﺎزی‬‫ﻫﺎ‬‫ﻣﺜﻞ‬‫اﻣﺘﯿﺎز‬‫و‬
‫ﻣﺪال‬‫و‬...‫اه‬‫ﺮ‬‫ﻫﻤ‬‫ﺷﺪه‬‫اﻧﺪ‬
6Twitter : @ARSHourabi

7. ‫ﮐﺎرﺑﺮد‬‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬‫در‬‫ﺗﻐﯿﯿﺮ‬‫رﻓﺘﺎر‬‫ﻣﺮدم‬‫ﺑ‬‫ﺮای‬‫ﺑﺎزﯾﺎﻓﺖ‬‫ﺑﻄﺮی‬
‫ﻫﺎی‬‫ﺷﯿﺸﻪ‬‫ای‬
7Twitter : @ARSHourabi
http://www.thefuntheory.com/bottle-bank-arcade-machine

8. ‫ﻣﻮﻓﻖ‬ ‫ﻫﺎی‬ ‫ﻣﺜﺎل‬‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬
‫رﻓﺘﺎر‬ ‫ﺗﻐﯿﯿﺮ‬ ‫در‬
8Twitter : @ARSHourabi

9. ‫ﮐﺎرﺑﺮد‬‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬‫در‬‫ﺗﻐﯿﯿﺮ‬‫رﻓﺘﺎر‬‫راﻧﻨﺪﮔ‬‫ﺎن‬‫ﺑﺮای‬‫رﻋﺎﯾﺖ‬
‫ﺳﺮﻋﺖ‬‫و‬‫اﻧﯿﻦ‬‫ﻮ‬‫ﻗ‬‫ﺗﺮاﻓﯿﮏ‬
9Twitter : @ARSHourabi
http://www.thefuntheory.com/speed-camera-lottery-0

10. ‫از‬ ‫اﺳﺘﻔﺎده‬ ‫در‬ ‫ﻣﻬﻢ‬ ‫ﻧﮑﺎت‬‫ﮔﯿﻤﯿﻔﯿﮑﯿﺸﻦ‬
■‫ﺑﺎﯾﺪ‬‫ﺑﺎ‬‫ﺷﻨﺎﺧﺖ‬‫ﮐﺎﻓﯽ‬‫از‬‫ﻣﺨﺎﻃﺐ‬‫و‬‫رﻓﺘﺎرﻫﺎﯾﺶ‬‫ﺑﻨﺎ‬‫ﺑﺮ‬‫اﯾﻂ‬‫ﺮ‬‫ﺷ‬‫ﻓﺮﻫﻨﮕ‬‫ﯽ؛‬،‫اﺣﯽ‬‫ﺮ‬‫ﻃ‬
‫ﺗﺴﺖ‬‫و‬‫ا‬‫ﺮ‬‫اﺟ‬‫ﺷﻮد‬
■‫ﻻزم‬‫ﻧﯿﺴﺖ‬‫ﻫﻤﻪ‬‫ﭼﯿﺰ‬‫ﻓﻘﻂ‬‫ﯾﺠﯿﺘﺎل‬‫د‬‫و‬‫آﻧﻼﯾﻦ‬‫ﺑﺎﺷﺪ‬
■‫ﺑﻪ‬‫ﻫﯿﭻ‬‫وﺟﻪ‬‫ﻧﺒﺎﯾﺪ‬‫از‬‫ﻧﻤﻮﻧﻪ‬‫ﻫﺎی‬‫ﺣ‬‫ﺘﯽ‬‫ﻣﻮﻓﻖ‬‫اﻧﺠﺎم‬‫ﺷﺪه‬‫ﺗﻘﻠﯿﺪ‬‫ﺑﺪون‬‫ﺑﺮ‬‫رﺳﯽ‬‫و‬‫ﺑﻮﻣﯽ‬
‫ﺳﺎزی‬‫اﻧﺠﺎم‬‫ﺷﻮد‬
■‫اﻫﺪاف‬‫اﺻﻠﯽ‬‫ﮐﺎرﻓﺮﻣﺎ‬‫اه‬‫ﻮ‬‫ﻫﻤ‬‫ﺑﺎ‬‫رﻋﺎﯾﺖ‬،‫اﺧﻼﻗﯿﺎت‬‫ﺑﺎﯾﺪ‬‫ﻫﻤﯿﺸﻪ‬‫ﻣﺪ‬‫ﻧﻈﺮ‬‫ﻗﺮ‬‫ار‬‫ﮔﯿﺮد‬
10Twitter : @ARSHourabi