Case Study - How Reliance Footprint got six figure sales via a Facebook exclusive offer! Reliance Footprint has a countrywide network of showrooms at 154 prime locations across 86 plus cities in India. Reliance Footprint is designed to bring to customers, an extensive collection of footwear, accessories and luggage to suit their every need. EXCLUSIVE 10% OFF FOR FACEBOOK FANS We launched an exclusive offer for our Facebook fans. Launched a Facebook app and a Mobile Site for campaign. Users had to earn the voucher online by inviting 5 friends and then redeem the voucher in store within a week. Details of this successful campaign are shared in the presentation!

2. Introduction
Reliance Footprint has a countrywide network of showrooms at
154 prime locations across 86 cities in India. Reliance Footprint
is designed to bring to customers, an extensive collection of
footwear, accessories and luggage to suit their every need.
EXCLUSIVE 10% OFF FOR FACEBOOK FANS
• We launched an exclusive offer for our Facebook fans.
• Launched a Facebook app and a Mobile Site for campaign.
• Users had to earn the voucher online by inviting 5 friends and then
redeem the voucher in store within a week.
• Details of this successful campaign are shared in the presentation!
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Facebook Campaign for Reliance Footprint

3. Flat 10% Off Campaign - FB App
• We came up with a
Facebook only
Campaign for
Reliance Footprint.
• The Facebook Fan
had to Like the page
and Invite 5 of their
friends to get the
exclusive 10% off
coupon.
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Facebook Campaign for Reliance Footprint

4. Flat 10% Off Campaign - FB App
• User has to fill in their
contact details after
inviting his friends.
• The Voucher was sent
to the email id
provided. They have to
take a printout and
present at the store to
avail the offer.
Alternatively they
could download the
voucher and present a
soft copy of the same
at stores.
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Facebook Campaign for Reliance Footprint

5. Flat 10% Off Campaign - Mobile Site
Built a Mobile site for
Facebook Users who login
from a Mobile Device.
(As FB usage on
mobiles/smartphones is increasing.
Close to 50% traffic to our
campaign was via mobile.)
After filling in the details
the exclusive Voucher was
e-mailed to the user. They
also had the option of
downloading the voucher
on the mobile site itself.
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Facebook Campaign for Reliance Footprint

6. Facebook Exclusive Campaign Voucher
• A similar customized coupon
was sent to the fan’s email id.
• The participant had to take a
printout of the voucher to
avail the offer OR download
the voucher to their smart
phone and present the same
when billing.
• Every coupon was
customized with users name
and the coupon id.
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Facebook Campaign for Reliance Footprint

7. SAMPLE POSTS for Flat 10% Off Campaign
07

8. SAMPLE POSTS for Flat 10% Off Campaign
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Facebook Campaign for Reliance Footprint

9. Customer Feedback for the Campaign
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Facebook Campaign for Reliance Footprint

10. Response to 10% Off Campaign
Objectives of the 10% Off Campaign were:
- Get FB fans to visit our store by giving them a special offer of 10% off.
- Reach the core target audience of Reliance Footprint.
- Increase database collection for future mailers, campaigns, etc.
- Generate revenue by translating online buzz to offline footfalls and revenue.
Took part & got a coupon: Approx 800 people
Campaign Period: 10th - 18th November
Revenue Generated from the campaign:
Approx Rs.1.5 Lakh’s
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Facebook Campaign for Reliance Footprint

11. Response to 10% Off Campaign
New Fans added to the page during the campaign:
Approx 1,700
Unique Engaged Users during the campaign period:
Approx 20,000
Total Reach during the campaign Period:
Approx 7.9 Lakh’s
Total Impressions during the campaign Period:
Approx 10.5 Lakh’s
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Facebook Campaign for Reliance Footprint

12. Thank You!
For more details regarding the Reliance Footprint
Facebook Exclusive Campaign, write to us at
contact@alivenow.in with your queries. Visit us at
www.alivenow.in to learn more.
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Facebook Campaign for Reliance Footprint