1. PRESENTATION ON:
RISING CHILD CONSUMERISM -
CURSE OR BOON TO MARKETERS
PRESENTER’S
Mir Zeeshan Ali
Harsh S Dalvi
Sandeep Dangwal
Pradeep Kumar Sahu

2. What is Consumerism
Consumerism is a social and economic
order that encourages the purchase of
goods and services in ever-greater
amounts.

3. Why Boon To Marketers
“For a marketer its obviously a boon
because they are making a lot of
money out of it and are creating loyal
customers for their respective
companies”
“Marketing takes a day to learn. Unfortunately it
takes a lifetime to master.”

4. Which one is more important

5. Child as Consumer

6. Encouraging Child Consumerism

7. Effects of Advertisements
Junk food causes Health issues
Purchase of more products that are not used
More attracted towards Costly products
Want to live a materialistic life
Stunts performed by experts
Impulse Shopping
Temper tantrums when deprived of their demands
Want to take decisions for themselves

8. ISSUES
Marketers pay special attention to children
Force their parents for product purchase
Parents today are willing to buy more for their kids because
trends such as smaller family size, dual incomes
Children represent an important demographic to marketers
they have their own purchasing power and Decision
Making

9. ISSUES
Childhood overweight and physical inactivity
have reached epidemic levels
The marketing industry is forcing teen to grow
up quickly
Product placement in feature films and television
reaches millions of consumers, over and over again
Celebrity in Ads- Children easily get influenced by
the presence of their favourite personality

10. Examples

11. How Children get influenced
11

12. Children’s development
12

13. How children’s get effected
13

14. Conclusion
???