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McDonald’s
AlJazy Saad AlKhulaifi 9123
Hanan Abdullah Abu Jame 9042
Khulood Naji AlSadi 8331
content
 Start up as local store and expanding
strategy
 McDonald's nowadays
 McDonald's in Kuwait
 Rating and numbers
Start up as local store and
expanding strategy
 In 1937, Patrick McDonald opened "The Airdrome", a
food stand
 The resta...
McDonald's Nowadays
 more than 34,000 local restaurants, serving
approximately 69 million people, in 118
countries each d...
McDonald's in Kuwait
 Mr. Saqer and Mr. Tareq AlMousharji are
looking and searching for the best well-
known brand intern...
Rating and numbers
 Entrepreneur Magazine – Every year, Entrepreneur
Magazine lists its Franchise 500. Over the last seve...
Thank you
Mc donald’s
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Mc donald’s

Start up as local store and expanding strategy
McDonald's nowadays
McDonald's in Kuwait
Rating and numbers

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Mc donald’s

  1. 1. McDonald’s AlJazy Saad AlKhulaifi 9123 Hanan Abdullah Abu Jame 9042 Khulood Naji AlSadi 8331
  2. 2. content  Start up as local store and expanding strategy  McDonald's nowadays  McDonald's in Kuwait  Rating and numbers
  3. 3. Start up as local store and expanding strategy  In 1937, Patrick McDonald opened "The Airdrome", a food stand  The restaurant was renamed "McDonald's Bar-B-Q“ by his two sons, Maurice and Richard in in San Bernardino, California  First expand in 1953, in Phoenix, Arizona with Neil Fox with one-time fee of $1,000.  The brothers' goal was to make one million dollars before they were fifty.  At first, they only franchised the system, rather than the name and atmosphere of their restaurant.  Later, the brothers started franchising the entire concept.
  4. 4. McDonald's Nowadays  more than 34,000 local restaurants, serving approximately 69 million people, in 118 countries each day.  More than 80% of it is owned and operated by independent local men and women.  Nearly 59% are conventional franchisees  21% are licensed to foreign affiliates or developmental licensees  Nearly 20% are Company-operated
  5. 5. McDonald's in Kuwait  Mr. Saqer and Mr. Tareq AlMousharji are looking and searching for the best well- known brand internationally to bring it home.  While they are searching they found number one American fast food restaurant which is McDonald's  Today, McDonald’s has 72 branches in Kuwait, and more than 2,000 employees with around 25-30 employee in each branch, working to two or three shifts.
  6. 6. Rating and numbers  Entrepreneur Magazine – Every year, Entrepreneur Magazine lists its Franchise 500. Over the last several years McDonald’s has been recognized as one of the Top 10 Franchises.  Franchise Times Magazine – McDonald’s has been ranked #1 on its list of top 200 franchises.  USA Today – McDonald’s has been selected by the National Minority Franchise Initiative (NMFI) as one of the 50 Top Franchises for Minorities.  Black Enterprise Magazine – McDonald’s was listed as one of the 40 best Franchises for African Americans.
  7. 7. Thank you

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