Presentatie trends 2014: online klantbeoordelingen

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Op 16 januari heeft Massimo Gagliotti, CEO van Allebedrijvenin.nl, een presentatie gegeven op de Paleisborrel, georganiseerd door Business Palace BV. Deze presentatie is gericht op dé online trend van 2014: online klantbeoordelingen.

Marketing

Massimo Gagliotti
Co-Founder
Allebedrijvenin

Massimo@allebedrijvenin.nl

Hoe helpen wij
bedrijven
nieuwe klanten te
bereiken ?
1. Leadgeneratie

2. Search
3. Klantbeoordelingen
4. Advisering in trends

Enkele Cijfers
•

Ruim 115.000 beoordelingen over bedrijven

•

2,5 miljoen bezoekers p/mnd op Allebedrijvenin.nl

•

100.000 Consumenten Profielen

•

52.000 Zakelijke Profielen

•

> 8300 Interacties p/dag tussen bezoekers en bedrijven

Trend 2014
Klantbeoordelingen

“Consumer in control”

Huidige status digitale mond tot mond reclame

80%

Leest reviews voordat men tot aankoop overgaat

55%

Schrijft review als men tevreden is

59%

Schrijft review als men niet tevreden is

95%

Gelooft reviews NIET als er geen slechte scores zijn

Bron: Porternovelli, europnstyles, 10.000 consumenten

Vertrouwen van gelijksoortige geïnteresseerden hoger dan van vrienden

Reviewsites per sector
* Zoover
* Booking.com
* Hotels.nl

* Allebedrijvenin
* Linkedin
* Trustpilot
* Marktplaats
* Google places

Reiswereld

Reviews
Dienstverlening
* Beslist.nl
* Kieskeurig.nl
* Tweakers.net

* Iens
* Tripadvisor.com
* Eet.nu

Producten
Restaurants

Wie verteld dat jij goed bent?
Bedrijf

Klant

Vrienden/kennissen

Website bezoekers

Van Zundert, Roosendaal

23% meer opdrachten

Waarom reviews?
•
•

Invloed op ranking in Google
Controle

Waarom reviews?
•
•
•

Invloed op ranking in Google
Controle
Vertrouwen; Storytelling vanuit uw klanten

Waarom reviews?
•
•
•
•

Invloed op ranking in Google
Controle
Vertrouwen; Storytelling vanuit uw klanten
Meer kans op omzet

Waarom reviews?
•
•
•
•
•

Invloed op ranking in Google
Controle
Vertrouwen; Storytelling vanuit uw klanten
Meer kans op omzet
Feedback ontvangen, reageren & bijsturen

“Wij verkopen mooie fietsen”

“Mooie fietsen maar te weinig
versnellingen”

Hoe starten?
Vraag je bestaande klanten om feedback

Hoe starten?
Vraag je bestaande klanten om feedback
Start met reviews op onafhankelijke website

Hoe starten?
Vraag je bestaande klanten om feedback
Start met reviews op onafhankelijke website
Plaats je reputatiecijfer op uw eigen website

Dus…
1. Beïnvloed je Google ranking
2. Creëer vertrouwen op je website
3. Verhoog uw omzet

Bedankt!

Tel: 0900-222 888 9, of stuur je mail naar: info@allebedrijvenin.nl
Actiecode: Businesspalace-2014

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Presentatie trends 2014: online klantbeoordelingen

1. Massimo Gagliotti Co-Founder Allebedrijvenin Massimo@allebedrijvenin.nl

2. Wie zijn wij? • Marketingbureau: ervoor zorgen dat consumenten en bedrijven met elkaar in contact komen • Trendwatcher: Op het gebied van SEO, klantbeleving/ klantwerving & reputation

3. Ruim 8000 klanten Dienstverlening

4. Hoe helpen wij bedrijven nieuwe klanten te bereiken ? 1. Leadgeneratie 2. Search 3. Klantbeoordelingen 4. Advisering in trends

6. Enkele Cijfers • Ruim 115.000 beoordelingen over bedrijven • 2,5 miljoen bezoekers p/mnd op Allebedrijvenin.nl • 100.000 Consumenten Profielen • 52.000 Zakelijke Profielen • > 8300 Interacties p/dag tussen bezoekers en bedrijven

7. Trend 2014 Klantbeoordelingen “Consumer in control”

8. 1985

9. 2003

10. 2007

11. Heden

12.

13. Huidige status digitale mond tot mond reclame 80% Leest reviews voordat men tot aankoop overgaat 55% Schrijft review als men tevreden is 59% Schrijft review als men niet tevreden is 95% Gelooft reviews NIET als er geen slechte scores zijn Bron: Porternovelli, europnstyles, 10.000 consumenten

14. Vertrouwen van gelijksoortige geïnteresseerden hoger dan van vrienden

15. Reviewsites per sector * Zoover * Booking.com * Hotels.nl * Allebedrijvenin * Linkedin * Trustpilot * Marktplaats * Google places Reiswereld Reviews Dienstverlening * Beslist.nl * Kieskeurig.nl * Tweakers.net * Iens * Tripadvisor.com * Eet.nu Producten Restaurants

16. Wie verteld dat jij goed bent? Bedrijf Klant Vrienden/kennissen Website bezoekers

17. Van Zundert, Roosendaal 23% meer opdrachten

18.

19. Waarom reviews? • • Invloed op ranking in Google Controle

20. Waarom reviews? • • • Invloed op ranking in Google Controle Vertrouwen; Storytelling vanuit uw klanten

21. Waarom reviews? • • • • Invloed op ranking in Google Controle Vertrouwen; Storytelling vanuit uw klanten Meer kans op omzet

22. Waarom reviews? • • • • • Invloed op ranking in Google Controle Vertrouwen; Storytelling vanuit uw klanten Meer kans op omzet Feedback ontvangen, reageren & bijsturen “Wij verkopen mooie fietsen” “Mooie fietsen maar te weinig versnellingen”

23. Hoe starten? Vraag je bestaande klanten om feedback

24. Hoe starten? Vraag je bestaande klanten om feedback Start met reviews op onafhankelijke website

25. Hoe starten? Vraag je bestaande klanten om feedback Start met reviews op onafhankelijke website Plaats je reputatiecijfer op uw eigen website

26. Dus… 1. Beïnvloed je Google ranking 2. Creëer vertrouwen op je website 3. Verhoog uw omzet

27. Vragen ?

28. Bedankt! Tel: 0900-222 888 9, of stuur je mail naar: info@allebedrijvenin.nl Actiecode: Businesspalace-2014

Presentatie trends 2014: online klantbeoordelingen

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