4. Misinformation, Blame & Tightening Belts: Dealing with the American Consumer Mindset on Energy Efficiency and Conservation Alliance to Save Energy • November 13, 2008

7. Reality Check What Works What It Looks Like

8. Consumers say one thing and do another

14. They think “energy efficiency” and “green” are code words for “more expensive” (and cost is on their mind)

19. They’re not just motivated by savings

28. Words that work

33. They know less than you think they do

46. Reality: America’s electricity consumption increased 10% from 2002-2007

48. Reality:

49. They have lots of excuses…

52. There’s not a lot of consensus

55. Conclusions

57. Questions?

58. Thank you! Suzanne Shelton Shelton Group [email_address] 865-524-8385