Bih - Personas
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UX Bootcamp @ Microsoft Innovation Center + Botswana Innovation Hub
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Bih - Personas
- 1. personas BIH UI/UX BOOTCAMP / Microsoft Innovation Center @ Botswana Innovation Hub / bihux.tumblr.com
- 2. personas: Personas help you represent how your users think. You can use these personas to explain how your product would work for a specific user. A target persona represents the users your primary audience.
- 3. Do’s Don’ts • add emotion • make personality • use real data • based on research • shows motivations and frustrations • shows a solution • make assumptions • it’s not one story it’s many stories • don’t restrict yourself
- 5. You ≠ user
- 7. Target personas Questions to Get Started: 1. What is the user’s profession? 2. What are his/her skills and proficiencies? 3. What’s the user’s family life like? 4. What are the user’s dreams? 5. What other technologies does the user use?
- 8. Do’s Don’ts • add emotion • make personality • use real data • based on research • shows motivations and frustrations • shows a solution • make assumptions • it’s not one story it’s many stories • don’t restrict yourself
- 9. Common outline for a persona General insights Background information Most commonly performed tasks What makes them look good What makes them look bad Common pain points People in this role Scenario examples
Editor's Notes
- use it to keep your designs on track explain to others how your product is the right solution for your user Personas: The reason for constructing back stories for a persona is to make them believable, such that they can be treated as real people and their needs can be argued for. Personas also help eliminate idiosyncrasies that may be attributed to a given individual.