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Engaging for success: the role of
internal communication
Rachel Miller
Internal communication and
social media strategist.
@AllthingsIC
#CIPRswc
Engaging for success: the role of
internal communication

With a little help from
Batman, Austin Powers,
hats and confetti
@AllthingsIC

#CIPRswc
What is employee engagement?

@AllthingsIC

#CIPRswc
What is employee engagement?

@AllthingsIC
#CIPRswc
Via @MetroUK

What is employee engagement?

@AllthingsIC
#CIPRswc
Pic via http://bobbiblogger.wordpress.com

#CIPRswc
@AllthingsIC
@AllthingsIC

#CIPRswc
@AllthingsIC

#CIPRswc
Engagement is:

“A workplace approach designed to ensure that
employees are committed to their organisation‟s
goals and values, motivated to contribute to
organisational success, and are able at the same
time to enhance their own sense of well-being”

Engage for Success

@AllthingsIC

#CIPRswc
Engagement is:

“Creating the conditions in which employees
offer more of their capability and potential”

Engage for Success

@AllthingsIC

#CIPRswc
www.engageforsuccess.org
@engage4success and #e4s
www.blogtalkradio.com/engage-for-success
www.allthingsic.com/blog/rachels-resources/

@AllthingsIC

#CIPRswc
Aon Hewitt 2013 Trends in Global
Employee Engagement
•
•

•

Worldwide, 4 out of 10 employees
are not engaged
Striving to maintain a higher level
of employee engagement not only
contributes toward short-term
survival during economic
volatility, but also is a key factor
for longer-term business
performance and better
positioning when market
conditions become favourable.
Companies that get engagement
right can enjoy a surplus of
competitive advantage in talent
strategy and business results that
is hard for others to replicate

www.allthingsic.com/blog/rachels-resources/

@AllthingsIC

#CIPRswc
Creating the conditions…

@AllthingsIC

www.allthingsic.com/blog/rachels-resources

Aon Hewitt 2013 Trends in Global Employee Engagement

@AllthingsIC

#CIPRswc
Aon Hewitt defines engagement through three attributes that include the
extent to which employees:

• Say - speak positively about the organisation to co-workers, potential
employees and customers
• Stay - have an intense sense of belonging and desire to be part of the
organisation
• Strive - are motivated and exert effort toward success in their job and
for the company
Aon Hewitt 2013 Trends in Global Employee Engagement

@AllthingsIC

#CIPRswc
• Work engagement
• Organisational engagement

15 November - see @CIPRInside
@AllthingsIC

#CIPRswc
@AllthingsIC

#CIPRswc
What is the role of internal communication?

@AllthingsIC

#CIPRswc
Internal communication and employee engagement by Rachel Miller
What is the role of internal communication?

@AllthingsIC

#CIPRswc
What is the role of internal communication?
@AllthingsIC

#CIPRswc
“The rapid pace of change in most organisations
means it is time for internal communicators to
shift up a gear.

No longer are they the organisation‟s corporate
postmen and women - the role is much more
important than that”

Ann Pilkington in Exploring Internal Communication (Pearson, 2012)

@AllthingsIC

#CIPRswc
“New roles of internal communication are
developing and it is crucial to get this delivery right.
Where practitioners embrace new ways of working,
there is the opportunity to put internal
communication centre stage in the organisation
and lead on engaging the workforce”

Ann Pilkington in Exploring Internal Communication (Pearson, 2012)

@AllthingsIC

#CIPRswc
Time to put thinking caps on

@AllthingsIC

#CIPRswc
Four enablers for employee
engagement success

Engage for Success

AllthingsIC

#CIPRswc
Visible, empowering leadership providing
a strong strategic narrative about the
organisation, where it’s come from and
where it’s going

@AllthingsIC

#CIPRswc
Also known as… your organisational backbone

“Where do I fit in?”

@AllthingsIC

#CIPRswc
@AllthingsIC

#CIPRswc
@AllthingsIC

#CIPRswc
Engaging managers who focus their
people and give them scope, treat their
people as individuals and coach and
stretch them

Engage for Success

@AllthingsIC

#CIPRswc
The faceless organisation?
@AllthingsIC

#CIPRswc
I am not a human
resource,
I am a human being
Engage for Success

@AllthingsIC

#CIPRswc
Treat people as individuals

@AllthingsIC

#CIPRswc
Employee voice throughout the
organisation, reinforcing and challenging
views, between functions and externally.
Employees seen as central to the solution

Engage for Success

@AllthingsIC

#CIPRswc
Give your
employees a voice,
and listen to what
they say
Engage for Success

@AllthingsIC

#CIPRswc
Employees own the process…

@AllthingsIC

#CIPRswc
Organisational integrity – values on
the wall are reflected in day to day
behaviours. There is no „say - do‟
gap.

Engage for Success

@AllthingsIC

#CIPRswc
@AllthingsIC

#CIPRswc
Visible, empowering leadership providing a
strong strategic narrative about the
organisation, where it‟s come from and
where it‟s going
Engaging managers who focus their
people and give them scope, treat their
people as individuals and coach and
stretch them
Employee voice throughout the
organisation, reinforcing and challenging
views, between functions and externally.
Employees seen as central to the solution
Organisational integrity – values on the
wall are reflected in day to day behaviours.
There is no „say – do‟ gap.
Engage for Success

@AllthingsIC

#CIPRswc
What is the role of internal communication?

@AllthingsIC

#CIPRswc
Will it stick?

@AllthingsIC

#CIPRswc
Make sure whatever
you do is authentic employees know
the difference
Engage for Success

@AllthingsIC

#CIPRswc
@AllthingsIC

#CIPRswc
Engaging managers
Employee
voice

@AllthingsIC

#CIPRswc
Engagement isn‟t
something extra, it‟s
what you do and
the way you do it
Engage for Success

@AllthingsIC

#CIPRswc
The evidence
• Sainsbury‟s found that
colleague engagement
contributed up to 15 per
cent of a store‟s year-onyear growth
• Dorothy Perkins stores with
high levels of engagement
produced 12% higher
growth in sales - equivalent
of £445,000 extra revenue
http://headlines.uk.com/portfolio/employee-engagement/

@AllthingsIC

#CIPRswc
Via @santa__claus
Questions?

@AllthingsIC

#CIPRswc
Keep in touch
@AllthingsIC
linkedin.com/in/rachelmiller01
Google „Rachel Miller‟

Storify.com/AllthingsIC
Pinterest.com/AllthingsIC
www.allthingsic.com
rachel@allthingsic.com
@AllthingsIC

#CIPRswc

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