1. How We Helped “Fellow” Come-Up with an App
Concept For Their Hardware Product
Daniel Cohen
Rotem Shaanan
Alon Osman

2. Our job was to design a prototype for a mobile app that will
help Fellow’s future users connect better with the companies'
first product – a robotic travelers trolley.
OUR MISSION:

3. Watch Fellow In Action !

4. We Started by Defining 3 Main
Business Goals For The App:

5. Support The
Creation of a
Sustainable
Data Base
Where are we all
going again?
#1

6. Create a Need
For
Frequent Use
of The Product
Mmm, so this is how
a habit forming
product looks like..
#2

7. New
Best Friend
WOFF! !
I Love you !
#3

8. We preformed a user persona research in which
we came up with 3 potential users

9. Has his own start-up that’s been
running for 4 years now. He gets to
the office in Palo Alto every day by
train.
Likes to have all the new cool
gadgets, and buys every new
technology item that goes out.
Works as a successful lawyer,
During his job hours he travels
around a lot, meets companies and
offers them to IPO.
He is a very busy men. When not in
a meeting, he deals with phone
calls, mails and messages.
Lives with her parents and sisters in
the north side of Tel – Aviv. She
comes from a wealthy family.
She’s daddy's girl. Loves all of
Apple’s products, and owns the
newest iPhone.
Ted Bloomberg George Baker Noga Blum
Age 32
Occupation: Start-Up CEO
Location: San Francisco
Single
Age: 40
Occupation: Lawyer
Location: New York
Married + Children
Age: 16
Occupation: Student
Location: Tel-Aviv
Single

10. We decided to focus on one persona only. Ted seems
to be the perfect early adaptor for a product such as
Fellow

11. s
We held a few discussions, in order to better understand Ted’s needs,
passions and Frustrations
Power

12. After defining our business goals and personas, we were
ready to start designing the app’s interface

13. Sign-Up
Sync
Home Screen
Travel DiaryPacking Friends
Friends List MessagesPacking Lists Trip Plans
We Created a Flow Chart

14. Then, We Started Sketching

15. And Sketching…

16. And Sketching…

17. Following are The Wireframes We Created for
Fellow’s Mobile App:

18. Sign-Up Page:
Sign-Up Via FB, or
Email Account

19. Syncing Page:
The User is Required
To Sync the App
With Fellow’s
Trolley, Using a
Special ID Number
he or she Receive

20. Home Page:
On/off button for
Fellow’s following
function
A personal approach
to the user

21. When following
function is activated
this sign appears on
the notification bar
Button changes form
when Fellow’s following
function is activated

22. Hamburger Menu:
1. Fellow’s travelers
trolley battery status.
2. Constant report on
trolley’s weight status.
3. Offline Q&A.
4. Fellow’s settings.
5. Log Out/Change user

23. Users can switch the
following function
on/off at any time via
android’s notification
menu

24. We included 3 extra
features in the app, as
presented on the
menu bar

25. Travel Diary:
This feature enables the
user to track and share
his Fellow’s travelers
trolley location.
Locations History - The app
records the cities in which
the user has previously
visited

26. Packing Lists:
the user is able to
create a list of the
items he wishes to
carry for his travel -
name it and record it.

27. The user is able to
create a new list
easily, save it and
share it with anyone
he chooses.

28. Trip Plan:
The user can
conveniently plan his
future trip.

30. All trip plans are
recorded. The user can
easily match a “packing
list” for his trip.

31. s
Friends page:
One goal Fellow has in
mind is community
building.
Add friends button

32. Messages Section:
User’s private inbox -
here he or she can send
and receive messages
from other users.

33. We rap it all up using “Invision”.
Now we are ready to test our basic prototype with real users
