Introduction of Alpine Creative

Alpine Creative
Alpine CreativeAlpine Creative
Alpine Creative
Credentials Deck

Alpine Creative 2014. Communication by the numbers.
Alpine Creative Ltd.
•
•
•
•
•
•
•

Branding
Advertising
PR
Events
Digital
Sponsorship
Media Product Development

Page 2
Our Approach
In our processes and techniques, we will incorporate
a high level of collaboration with you. Moreover, we will not merely
impose a template upon your organization, but rather work with you
to define and succinctly articulate what makes your organizational
“DNA”, your relevant points of differentiation, and why these matter
to your customers.
Furthermore, our purpose is to align your company’s brand
with your business objectives. In this way, the brand does not
stand alone, but rather is a critical, revenue-generating tool, which
becomes a business asset.

Page 3
Our Projects
Relevant Experiences

4
Our clients include:

and more..
Fusion Bodyworks
Corporate Identity and Public Relations
Fusion Bodyworks was developed to be a multioutlet fitness center. We created the name and
service offerings, and all related graphics,
business papers and internal and external
signage, as well as advertising, marketing, digital
assets and publicity materials.
Scope of work:
•
•

•
•
•

Commissioned formal market research in
partnership with Nielsen
Brand development (company name, service
product names, graphic identity system, brand
personality, branded environmental design)
Brand communications strategic planning
Brand management consulting
PR consulting
Bao Viet
Corporate Identity and Launch Event
BaoViet is one of Viet Nam’s largest, formerly
State-owned, enterprises. across 63 provinces
nationwide. In partnership with Grey, who created
the new brand, we provided strategic consulting
and project management services.
Scope of work:

•
•
•
•
•

Brand Strategy
Production management
Media relations
Government relations
Launch event concept and execution
The World Bank
Handwashing Initiative
Our memorable behavior-change communications
platform was based on a cartoon character. From
the success of our project in Vietnam, October
15th became Global Handwashing Day. The
catchy song we developed: “Hand washing with
soap” became popular to both children and adults,
and were adapted for international use.
Scope of work:
-

Brand strategy
Writing 12 Television Episodes
Illustration commissioning
Animation commissioning
Programming advisory
Implementation supervision
Production management / quality control
HATCH! PROGRAM
HATCH! PROGRAM is a non-profit initiative of Alpine
Creative, a business consultancy. HATCH! focuses on
community building for entrepreneurship, planting

capacity in each entrepreneur, and matching viable
start-ups to quality angel investors.
•

Brand Identity

•

Event Organizing

•

POSM design & production

•

Website

Page 9
FOX International Channels
Brand activation Event
In celebration of National Geographic 125th
Anniversary, FOX International Channels, in
partnership with Canon, launched the National
Geographic 125th Anniversary Photo Exhibition.
Alpine Creative was chosen to bring the idea to
life, providing a platform for Vietnamese audience
to interact with the National Geographic and
Canon brands.
Scope of work:
- Event ideation and development
- Branded environment design
- Production supervision
- PR and media relations services
UNICEF
UNICEF ZEROawards
UNICEF needed to develop a fundraising platform to reach out
to Viet Nam's most successful corporations, organizations,
individuals, and philanthropists to give generously to UNICEF
programs in Viet Nam. Inspired by the Believe in ZERO platform,
the UNICEF Snowflake gala in New York, and to encourage
humanitarian excellence amongst Vietnamese, the team
created ZEROawards, a humanitarian awards and black-tie
formal gala fundraiser.
Scope of work:
•
Opportunity analysis
•
Ideation
•
Verbal brand identity development
•
Product development and ideation
•
Sponsorship recruiting
•
Event production support
•
Publicity, media relations services
ESPN
StarSports Grandstand

For 3 separate occasions, we transformed an exhibition hall into a total brand experience. 5,000
fans showed up – the largest turn-out in the region to date.
Scope of work:
Event ideation and organization
Project:
Immersive activation Services / Solution:
This project was executed by Alpine team for Leonito JSC. and GREY
ECHO
ECHO Advertorial

We devised an advertorial campaign with an
eye-catching photo and a headline that incites
reading.
Scope of work:
-

Public Relations
Design
Media Buying in major international inflight magazines

This project was executed by Alpine team for Leonito JSC. and GREY
InterContinental Hanoi Westlake
Advertising campaign

Our ads launched InterContinental as
both traditional and modern: the busy
city centre is as near as you need it to
be, yet as far away as you want it to be.
Scope of work:
- Advertising
- Localized, targeted advertising
strategy

Project:
Services / Solution:

This project was executed by Alpine team for Leonito JSC. and GREY
Bailey
Occasions Campaign

Project:
Services / Solution:
Your Alpine Team

16
Your Alpine team
Your Alpine team will be a compilation of individual,
experienced experts, inclusive of strategy, corporate
identity, and marketing communications professionals – a
hand-picked team that fits your requirements.

Page 17
Alpine Team Introductions
Aaron Everhart
Senior Branding Consultant, Strategic Planner—HCMC
Aaron brings 20 years of experience to the Alpine Team as
planner, analyst, and brand strategist. He leads clients to identify
strategic opportunities and develops solutions to leverage them.
Aaron has worked with leading brands, including Bayer AG, FedEx,
Frito-Lay, Ford, HP, Intel, Microsoft, and Procter & Gamble.
In 2005, Aaron started a company specializing in behavior-change
communications, developing marketing strategies for social and
health causes for NGOs such as World Bank, UNDP, and WHO.
The firm also worked with clients on behalf of GREY for Bao Viet,
Diageo, Toto, and VinaPhone, and other clients.
In 2011, seeing a need for an agency that addresses client
requirements from a non-prescriptive, strategic, and innovative
approach, Aaron co-founded Alpine Creative, possibly Vietnam’s
first think-tank-oriented professional services company.

Page 18
Alpine Team Introductions—cont’d
Greg McFall
Business Development Manager, HCMC

Greg brings more than 25 years in business, 5 of those in Asia, as a
General Manager, Managing Director, and Strategic Planner, and
Director of Business Development. His expertise in community
relations, business development and communications have
developed new businesses, grown existing ones and turned around
several that were struggling. He is also committed to charitable
efforts, including Operation Smile Viet Nam and UNICEF. He has a
wide and extensive range of experience, knowledge and networking
abilities within and outside of Viet Nam.

Page 19
Alpine Team Introductions—cont’d
Dat Quoc Pham
Project Team Director—Hanoi
Dat brings project management expertise to the Alpine
Team.
Dat has worked with the Hanoi office of GREY (a WPP
company) one of the worlds largest advertising agencies,
where he conducted market research and website
development. He has also worked with ABT Associates, a
global company specializing in executing projects for
Governments and NGOs. He also has experience in project
and event management, while at Federation of UNESCO
Vietnam.

Page 20
Alpine Team Introductions—cont’d
Trinh Tuan Anh
Project Manager & Coordinator — Hanoi
Tuan Anh brings to Alpine project management and
communication skills. Before joining Alpine, Tuan Anh has
worked at FPTS and Carrier Vietnam. He gained project
management experience from organizing the GPAC (Global
Partnership for Asian Colleges) 2010 Conference in
Vietnam. Tuan Anh received a bachelor in Business
Administration from Vietnam National University, followed by
a year in Soka University of Japan where he was trained in
Brand Management, International Business and Multicultural Communications.

21
Prepare to climb

Page 22
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Introduction of Alpine Creative

  • 1. Alpine Creative Credentials Deck Alpine Creative 2014. Communication by the numbers.
  • 3. Our Approach In our processes and techniques, we will incorporate a high level of collaboration with you. Moreover, we will not merely impose a template upon your organization, but rather work with you to define and succinctly articulate what makes your organizational “DNA”, your relevant points of differentiation, and why these matter to your customers. Furthermore, our purpose is to align your company’s brand with your business objectives. In this way, the brand does not stand alone, but rather is a critical, revenue-generating tool, which becomes a business asset. Page 3
  • 6. Fusion Bodyworks Corporate Identity and Public Relations Fusion Bodyworks was developed to be a multioutlet fitness center. We created the name and service offerings, and all related graphics, business papers and internal and external signage, as well as advertising, marketing, digital assets and publicity materials. Scope of work: • • • • • Commissioned formal market research in partnership with Nielsen Brand development (company name, service product names, graphic identity system, brand personality, branded environmental design) Brand communications strategic planning Brand management consulting PR consulting
  • 7. Bao Viet Corporate Identity and Launch Event BaoViet is one of Viet Nam’s largest, formerly State-owned, enterprises. across 63 provinces nationwide. In partnership with Grey, who created the new brand, we provided strategic consulting and project management services. Scope of work: • • • • • Brand Strategy Production management Media relations Government relations Launch event concept and execution
  • 8. The World Bank Handwashing Initiative Our memorable behavior-change communications platform was based on a cartoon character. From the success of our project in Vietnam, October 15th became Global Handwashing Day. The catchy song we developed: “Hand washing with soap” became popular to both children and adults, and were adapted for international use. Scope of work: - Brand strategy Writing 12 Television Episodes Illustration commissioning Animation commissioning Programming advisory Implementation supervision Production management / quality control
  • 9. HATCH! PROGRAM HATCH! PROGRAM is a non-profit initiative of Alpine Creative, a business consultancy. HATCH! focuses on community building for entrepreneurship, planting capacity in each entrepreneur, and matching viable start-ups to quality angel investors. • Brand Identity • Event Organizing • POSM design & production • Website Page 9
  • 10. FOX International Channels Brand activation Event In celebration of National Geographic 125th Anniversary, FOX International Channels, in partnership with Canon, launched the National Geographic 125th Anniversary Photo Exhibition. Alpine Creative was chosen to bring the idea to life, providing a platform for Vietnamese audience to interact with the National Geographic and Canon brands. Scope of work: - Event ideation and development - Branded environment design - Production supervision - PR and media relations services
  • 11. UNICEF UNICEF ZEROawards UNICEF needed to develop a fundraising platform to reach out to Viet Nam's most successful corporations, organizations, individuals, and philanthropists to give generously to UNICEF programs in Viet Nam. Inspired by the Believe in ZERO platform, the UNICEF Snowflake gala in New York, and to encourage humanitarian excellence amongst Vietnamese, the team created ZEROawards, a humanitarian awards and black-tie formal gala fundraiser. Scope of work: • Opportunity analysis • Ideation • Verbal brand identity development • Product development and ideation • Sponsorship recruiting • Event production support • Publicity, media relations services
  • 12. ESPN StarSports Grandstand For 3 separate occasions, we transformed an exhibition hall into a total brand experience. 5,000 fans showed up – the largest turn-out in the region to date. Scope of work: Event ideation and organization Project: Immersive activation Services / Solution: This project was executed by Alpine team for Leonito JSC. and GREY
  • 13. ECHO ECHO Advertorial We devised an advertorial campaign with an eye-catching photo and a headline that incites reading. Scope of work: - Public Relations Design Media Buying in major international inflight magazines This project was executed by Alpine team for Leonito JSC. and GREY
  • 14. InterContinental Hanoi Westlake Advertising campaign Our ads launched InterContinental as both traditional and modern: the busy city centre is as near as you need it to be, yet as far away as you want it to be. Scope of work: - Advertising - Localized, targeted advertising strategy Project: Services / Solution: This project was executed by Alpine team for Leonito JSC. and GREY
  • 17. Your Alpine team Your Alpine team will be a compilation of individual, experienced experts, inclusive of strategy, corporate identity, and marketing communications professionals – a hand-picked team that fits your requirements. Page 17
  • 18. Alpine Team Introductions Aaron Everhart Senior Branding Consultant, Strategic Planner—HCMC Aaron brings 20 years of experience to the Alpine Team as planner, analyst, and brand strategist. He leads clients to identify strategic opportunities and develops solutions to leverage them. Aaron has worked with leading brands, including Bayer AG, FedEx, Frito-Lay, Ford, HP, Intel, Microsoft, and Procter & Gamble. In 2005, Aaron started a company specializing in behavior-change communications, developing marketing strategies for social and health causes for NGOs such as World Bank, UNDP, and WHO. The firm also worked with clients on behalf of GREY for Bao Viet, Diageo, Toto, and VinaPhone, and other clients. In 2011, seeing a need for an agency that addresses client requirements from a non-prescriptive, strategic, and innovative approach, Aaron co-founded Alpine Creative, possibly Vietnam’s first think-tank-oriented professional services company. Page 18
  • 19. Alpine Team Introductions—cont’d Greg McFall Business Development Manager, HCMC Greg brings more than 25 years in business, 5 of those in Asia, as a General Manager, Managing Director, and Strategic Planner, and Director of Business Development. His expertise in community relations, business development and communications have developed new businesses, grown existing ones and turned around several that were struggling. He is also committed to charitable efforts, including Operation Smile Viet Nam and UNICEF. He has a wide and extensive range of experience, knowledge and networking abilities within and outside of Viet Nam. Page 19
  • 20. Alpine Team Introductions—cont’d Dat Quoc Pham Project Team Director—Hanoi Dat brings project management expertise to the Alpine Team. Dat has worked with the Hanoi office of GREY (a WPP company) one of the worlds largest advertising agencies, where he conducted market research and website development. He has also worked with ABT Associates, a global company specializing in executing projects for Governments and NGOs. He also has experience in project and event management, while at Federation of UNESCO Vietnam. Page 20
  • 21. Alpine Team Introductions—cont’d Trinh Tuan Anh Project Manager & Coordinator — Hanoi Tuan Anh brings to Alpine project management and communication skills. Before joining Alpine, Tuan Anh has worked at FPTS and Carrier Vietnam. He gained project management experience from organizing the GPAC (Global Partnership for Asian Colleges) 2010 Conference in Vietnam. Tuan Anh received a bachelor in Business Administration from Vietnam National University, followed by a year in Soka University of Japan where he was trained in Brand Management, International Business and Multicultural Communications. 21