Innovate communication to innovate strategy. ALTEA SpA looks beyond through a process of transformation, became a reality also thanks to Social Media. Many of us use social media tools to enhance and simplify our social life. The communication revolution brought by the Social Media today also interested organizations and business. ALTEA SpA is a "Social Company". In this presentation, our journey in the past, present and future.

1. ALTEA viral passion
at work!
THE SOCIAL MEDIA PROJECT @ALTEASPA
www.alteanet.it
Lainate, March 2013 Antonella Alberti
Marketing & Social Manager
1

2. ALTEA
The Social Media Project
Looking to the Future
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3. NOSCE TE IPSUM
Starting point of the project
Social Media @AlteaSpa
is ALTEA, WE are the people ALTEA!
What we are, our identity
what we believe,
what unites us in our uniqueness
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4. ALTEA
Highlights
20 years and 250 employee
System Integrator and Business Consulting
440 active Customers
3 Business Units SAP - Microsoft - Infor
4 Practices Tecnologies - Organization & Control -
Quality Safety and Environment - Training and Financing
Partnership
PLM Systems – Briefing - Reno Sistemi
5 sites Baveno (HQ), Milano, Torino, Bologna, Ancona
Europe’s 500
Entrepreneurs
for Growth
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5. ALTEA
Our Core Values
We are a Company founded
on the Values of Sustainability
COMMITTMENT RESPECT FOR THE INDIVIDUAL
MERITOCRACY TRANSPARENCY
PASSION CONTINOUS IMPROVMENT
TEAM WORKING CUSTOMER SUCCESS
TAKE RESPONSIBILITY
MESURABLE RESULTS
FOR YOUR ROLE
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6. ALTEA
Mission
We harmonize People, Technologies and Processes
to play along with the Enterprise evolution
Our aim is to balance all the elements
to make excellent Business Performance possible
SOLUTIONS & APPLICATIONS, FLEXIBILITY & SCALABILITY,
SKILLS & RESULTS, DEVELOPMENT & INNOVATION
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7. ALTEA
BUSINESS SIDE - Our Customers are …
SERBIA
AFRICA # of foreign COMMERCE OTHER INDUSTRY
ASIA Customer increases
AMERICA ENGENEERING & 6% 3%
CONSTRUCTION
10%
SWISS
OTHER
7% ITALY
48%
93% SERVICES
CEE
32%
Representative of MANUFACTURING
NATIONALITY Italian market
& COMPONENTS
Stay with us
CONTRIBUTION
over the years
over 10 years PRACTICE
from 1 year 14% 10%
22% BU INFOR BU SAP
23% 41%
420 Customers 25,5 Mio €
23%
from 2 to 5 years
from 6 to 10 years
41% 26%
LOYALTY BU MS
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8. ALTEA
HUMAN SIDE - ALTEA is …
We stress «empathy» as young - on average 30
human value years old
Our organization is «flat» eclectic and dynamic -
many of us have more
than 1 role and change
We incentive Green Home promptly
and Car Pooling
elegant – our office are
We have an Incentive «stylish», our
System transparent communication style is
and that works! accurate «so maniacal»!
curious towards innovation
We meet all togheter for a
(Labs, Academy for new
party 2 times a year
sportspeople graduates, Research with
(including Partner)
(many of us) University)
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9. ALTEA
The Social Media Project
Looking to the Future
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10. SOCIAL MEDIA PROJECT @ALTESPA
SOCIAL MEDIA APPROACH – ROAD MAP
2013
Collaborating
2012
Socializing
2012
Smiling on
2011
Sharing
2010
Learning
2009
2009 Hiring on
2009
Tweeting!
Landing on FB
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11. SOCIAL MEDIA PROJECT @ALTESPA
Stay Tuned! on ALTEA’s Social Channels
http://bit.ly/FB-AlteaSpA http://bit.ly/TW-AlteaSpA http://bit.ly/PIN-AlteaSpA
http://bit.ly/FB-AlteaSocial http://bit.ly/IN-AlteaSpA http://bit.ly/YT-AlteaSpA
http://bit.ly/GPLUS-AlteaSpA http://bit.ly/XING-AlteaSpA http://bit.ly/SS-AlteaSpA
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12. SOCIAL MEDIA PROJECT @ALTESPA
Stay Tuned on ALTEA’s SOCIAL CHANNELS!
ALTEA SpA is the @AlteaSpA is the ALTEA SpA is our
official FB page. Here we talk official TW page official «album» on Pinterest
about #Events #Offering Here we tweet about Here we pin our 20years
our #CustomerStory “whatever happens” story on #Pintology, photo
#Awards … in Altea and retweet News of #AlteaPeople #Meeting
from Vendor BU #Events …
ALTEA Social because ALTEA is the official ALTEA SpA is our
#People are the heart of our Linkedin Company page official Youtube Channel
Success. Here we talk about us: Here we talk about «A place» where we share
#SocialEvents #Charity #JobOpportunity #Events
Video and push its on other
#Sponsorship … #Partnership channel
#Awards …
ALTEA SpA page on ALTEA SpA is the
ALTEA SpA page on
Google+ is, at the moment, official SlideShare page
is, at the moment,
a «showcase» to spread «A place» where we share
a «showcase»
news and take advantage presentation and push its
to spread news
of the Google Indexing on other channel
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13. SOCIAL MEDIA PROJECT @ALTESPA
Keep in Touch con le Social Sponsorship & Partnership di ALTEA
ALTEA Sailing Team ALTEA ALTIORA on FB ALTEA is the 2 sponsor of
on FB, race in the Volleyball Team PAFFONI FULGOR
Melges 24 Class (C series) Basketball Team
(National Division “A”)
BRIEFING srl on FB , LN and TW is our
Partner (SAP Extended Business Member) RENO Sistemi srl on FB LN and TW
for SAP CRM e SAP FSCM Solutions is our Partner for Microsoft Solutions
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14. SOCIAL MEDIA PROJECT @ALTESPA
WEB SITE – the new «Social Look»
HOME PAGE
TILE Image and Abstract in the back
TWEET NOTE feeded from Social Network + “like”, “retweet”,
BI
pronta!
“reply” directly from the tile
BAGDGE NOTIFICATION and WINDOWS 8 INTEGRATION
allow «pinning» of the Tile
SOCIAL NETWORK LINK directly from the homepage
3 MICROSITES FOR THE 3 BUSINESS UNITS
 The same layout but different colors
 Highlighted in the menu section focus on
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15. SOCIAL MEDIA PROJECT @ALTESPA
ON LINE COMMUNICATION
 According to our Editorial Plan, News are also published
in free local “On Line Press Releases” and some Blog
sites (www.datamanager.it; www.informazione.it;
www.comunicati.net; www.comunicati-stampa.net;
www.verbanianotizie.it; …)
WEBSITE NEWS
 We also use KeyWords to allow to the most relevant
news to be indexed
PRESS RELEASE
SOCIAL AWARENESS
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16. SOCIAL MEDIA PROJECT @ALTESPA
SOCIAL GRAPHIC PROJECT
TIME LINE
Infographic
The most
important
stage in the
Al & Tea Social «Organization» life of Altea
The New Social Logo ALTEA is made ​up of
People of flesh and blood!
Next
realization a
Photo E-Book
for celebrate
Social Business Card our
Photo , QRCode Link to Social, Social Mail Signature 20°Birthday
Quote for each Altea’s Value in Link to Company & Personal
the back (different color for BU) Social Net (different color for BU)
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17. SOCIAL MEDIA PROJECT @ALTESPA
ENGAGEMENT (Internal)
 ALTEA is Social Mobile Organization!
For Xmas everyone has received, as a personal gift, a SmartPhone
Andrea Ruscica, our President wrote to all of us “at any time and anywhere we can see the
email, browse, access to social, tweet, … and then start a new important path for the Social
Collaboration in Altea. The advent of Social and Mobile in the Enterprise is one of the
phenomena that will impact more in the business world and Altea will be ready to face!”
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18. SOCIAL MEDIA PROJECT @ALTESPA
ALTEA BRAND AWARNESS vs RUSCICA REPUTATION
ALTEA is Andrea Ruscica!
 20 years ago he founded the company with other 3 friends
 he lives the company and has an active management role
 he is our undisputed Leader
 he is well known from other entrepreneur
 «Build solid relationship», «Focus on young people»,
«Innovation!» are his positive “obsession”!
KEY WORDS in the WEB Andrea is present in most of the
about Andrea
Social Networks
Tag People Organization Places Products
company
 He writes personally
 He is the first sponsor for the
diffusion of Social Network
skills usage in Altea
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19. SOCIAL MEDIA PROJECT @ALTESPA
SOCIAL ERP PROJECT – THE COLLABORATION CHALLENGE
How can an organization improve collaboration
with these simple and social tools?
ALTEA researched an answer, for us and for our customers,
defining a Methodology and Collaborative Tools (in collaboration
with University Politecnico of Milan)
Internally we are going to adopt YAMMER (for unstructured information)
and JAM & STREAMWORK (for structured Information, Team
Organization, Plan of Activities, …) in order to build a new different Share
Space of Collaboration for people who are apart in time and/or space:
 Easy to find people to connect, communicate with and get to know them
 Rapid distribution of relevant and informal information person-to-network
 Build relationships across boundaries (organizational, geographic…)
 Provides a context for knowledge exchange
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20. SOCIAL MEDIA PROJECT @ALTESPA
PROGETTO SOCIAL ERP – LA SFIDA della COLLABORAZIONE
How can an organization improve collaboration
CENTRO STUDI ALTEA – «TENUTA la TERRIERA»
with these simple and social tools?
ALTEA researched an answer, for us and for our customers,
defining a Methodology and Collaborative Tools (in collaboration
with University Politecnico of Milan)
Internally we are going to adopt YAMMER (for unstructured
information) and JAM & STREAMWORK (for structured Information,
Team Organization, Plan of Activities, …) in order to build a new
different Share Space of Collaboration for people who are apart in
time and/or space:
 Easy to find people to connect, communicate with and get to know them
 Rapid distribution of relevant and informal information person-to-network
 Build relationships across boundaries (organizational, geographic…)
 Provides a context for knowledge exchange
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21. ALTEA
The Social Media Project
Looking to the Future
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22. LOOKING TO THE FUTURE
LESSON LEARNED and THE «BUT» THAT MAKE US SLEEPLESS
It seems so fun, so creative, so rousing, so engaging but …
“Cultivate” Social Media is Time Consuming!
It’s clear you CAN NOT DO that BUT …is the game worth the candle?
As individuals, many of us are already using these tools to enrich and simplify
our (social) lives BUT … the engagement (both outside and inside) it’s not so
easy. Now the gain is less than the effort!  What shall we do different?
We spend many resources to improve “Brand Awareness” BUT in the web
«ALTEA» has many meanings: car, tomato sauces, dress, fashion accessories ,
family name, name of woman, … What would be the right strategy? Only strictly
related to the Vendors?
Differentiation (3 BU) is an our characteristic and business strategy BUT
communication to the market is sometimes unclear How to be more effective?
Is B2B really possible for the Service Companies through social media?
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23. GUARDANDO AL FUTURO
WORKING PROGRESS e PROSSIMI PASSI
 Audience Size and Engagement!
Shhhh we have an idea or more … TOP SECRET 1
 Build a «Fil Rouge» Graphic Approach for all Social Media
Channel (including Partner)
 … TOP SECRET 2
 … TOP SECRET 3
 Google AdWords
 Improve YouTube Channel with Video
 Listening and measure!
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24. ALTEA
The smiling  ALTEA Marketing Team
Erika OGLINA Laura CAFAGNA Arianna GIUSSANI
GRAPHIC DESIGNER WEB COMMUNICATION MARKETING SPECIALIST
Luca CIANCI Antonella ALBERTI Ilaria JULIO
MULTIMEDIA GRAPHIC LEADER MARKETING & SOCIAL MANAGER MARKETING SPECIALIST
Andrea LANDI Valentina BONETTO Anna LIGABUE
GRAPHIC DESIGNER MARKETING SPECIALIST MARKETING LEADER
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25. ALTEA
Follow Us
Altea S.p.A.
Altea Social
Altea
@AlteaSpA
Antonella Alberti
aalberti@alteanet.it Altea SpA
@AAlbertiALTEA
Altea SpA
Thank you!
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