Effective marketing is a perfect concoction of strategies, consistency and the courage to accomplish. Here comes up the top 5 marketing mistakes...

1. INNOVATE - INTEGRATE - TRANSFORM
© ALTEN Calsoft Labs
Top 5 Marketing Mistakes

2. INNOVATE - INTEGRATE - TRANSFORM
© ALTEN Calsoft Labs 2
Insufficient Research and Testing
 Mistake
 Look before you leap. Inadequate market research and
testing can land your company in losses.
 Recovery Action
 Incorporate inputs from the clients. Define the
characteristics of the ideal client and spot out their
desperate needs. The marketing strategies must be
inclined on these research findings.

3. INNOVATE - INTEGRATE - TRANSFORM
© ALTEN Calsoft Labs 3
Strategy Less Marketing
 Mistake
 No focus on your Unique Selling Proposition will give you
no position in the crowd. Believing that the perfection in
your product is enough to fetch customers, is absolutely
wrong.
 Recovery Action
 Chalk out your plans and fix your target market to win
the competition. Create a calendar of events along with
associated budget to craft the road map to success.

4. INNOVATE - INTEGRATE - TRANSFORM
© ALTEN Calsoft Labs 4
No Action to Call
 Mistake
 A beautifully designed website with catchy content is
useless without a call to action to show for it.
 Recovery Action
 Using a coded button for call for action that drive a
visitor to register in your portal or subscribe for a
newsletter can help clients discover you.

5. INNOVATE - INTEGRATE - TRANSFORM
© ALTEN Calsoft Labs 5
Failure in Capturing Repeat Customers
 Mistake
 A business aims growth by growing its customer base.
But keep in mind that when marketing 80% of your
business comes from existing customers and 20% comes
from new customers. Failing to resell to your present
customers could harm your profits detrimentally.
 Recovery Action
 Email can be one of the most inexpensive yet worthy
way to stay in touch with your current customers. Send
them relevant mailers that can be interesting for them.

6. INNOVATE - INTEGRATE - TRANSFORM
© ALTEN Calsoft Labs 6
No Regular Reputation Measurement
 Mistake
 One can improve only what one can measure. Lack of
performance evaluation can be catastrophic for any
business leaving you goal-less in the long run.
 Recovery Action
 Adopt simple, inexpensive ways to track marketing ROI.
You need to verify if your marketing efforts are paying off
or not. If not, you need to modify your strategies to
increase the number of clients.

7. INNOVATE - INTEGRATE - TRANSFORM
© ALTEN Calsoft Labs 7
Thank You
ALTEN Calsoft Labs a digital transformation,technology consulting and engineering services company offers Consulting, Enterprise IT and Product Engineering Services for Industry verticals like
Education,Healthcare,Networking & Telecom,Hi-Tech, ISV and Retail.ALTEN Calsoft Labs enables enterprises to Innovate, Integrate, and Transform their business by leveraging disruptive technologies
like Cloud,Mobility, IoT, Big Data,Analytics and Software-defined Networking (SDN/NFV).Headquartered in Bangalore, India,ALTEN Calsoft Labs has offices in USA, Europe and Singapore. Visit us at
www.altencalsoftlabs.com