This document summarizes a webinar presented by David Daniels, CEO of The Relevancy Group, on harnessing social media, mobile marketing, and email campaigns. The webinar covered how consumer messaging behavior is changing, the impact of convergent messaging and the social inbox on marketers, four tactics to connect social media and mobile to email strategies, changes to marketing measurement, and the role of content in driving social influence. Key topics included the importance of email, growth of mobile email usage, need for marketers to acquire addresses across channels, and applying a connected marketing framework to optimize social, mobile, and email connections.
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Contact Details
The Relevancy Group
info@relevancygroup.com
877.972.6886
Follow David Daniels on Twitter @emaildaniels
The Relevancy Group on Twitter @relevancygroup
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